Liana Ling is the CEO of AdSkills, an e-learning company offering advertising classes to professionals. She is also the President of Power Up Strategy, which provides business coaching for entrepreneurs. As a seasoned digital marketing expert, Liana has over a decade of experience in the info product and coaching industries. Recognized as one of the top Facebook ad buyers worldwide, she drives results for clients by optimizing their advertising strategies and delivering ROI. With a background in law, Liana has become the go-to advisor for businesses.
Here’s a glimpse of what you’ll learn:
- Liana Ling’s purpose for helping entrepreneurs advertise profitably
- How companies can adapt to evolving digital advertising standards
- Widespread digital advertising mistakes — and how to simplify your approach
- Liana talks about her personal and professional growth
- Identifying and executing top-performing advertising strategies
- Key initiatives for gaining visibility through paid media
In this episode…
As digital advertising evolves seemingly by the hour, marketers and business owners must evaluate copious platforms, software, and strategies. This leads to overanalysis and inaction, consuming valuable time as these professionals become preoccupied with the latest technology. Which advertising strategies should you leverage to streamline your approach?
After uncovering her strengths, leading digital advertising authority and former attorney Liana Ling acquired complementary partners and resources to enhance her performance. If you’re engaging in repetitive tasks or overutilizing ad technology, Liana recommends prioritizing revenue-generating tasks and scheduling time to automate and delegate the remainder. Executing multiple advertising approaches simultaneously without a sound strategy is ineffective. Instead, test strategies separately, analyze KPIs and performance data, and optimize them to scale.
Join Dan Kuschell in this episode of Growth to Freedom as he hosts Liana Ling, the CEO of AdSkills, who shares how to simplify digital advertising strategies. Liana explains how to adapt to the changes in digital advertising, her personal and professional growth journey, and tips for gaining visibility using paid media.
Resources mentioned in this episode:
- Dan Kuschell on LinkedIn
- Schedule Your Breakthrough Strategy Call
- Small Business Toolkit
- Growth to Freedom
- Direct Response Branding by Dan Kuschell
- Liana Ling on LinkedIn
Sponsor for this episode…
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Dan Kuschell 0:00
Hey welcome to another segment here with Breakthrough3x. And some of the top experts in the world. Let me ask you this, would it be worth to you if you could have the ability to master advertising profitably? Would it be worth if you could actually pick the brains of some of the leading experts in the world on advertising and marketing profitably? What if you could actually, you know, speak with somebody who is at the tip of the spear the tip of the iceberg, as far as not only the knowledge but also curating a team of people, 1000s and 1000s, and 1000s of the leading experts in the world, and being able to pull off all that data. Well, if any of that’s intriguing to you, you are going to love today’s interview. Today’s segment, today’s session, why we have Liana Ling, who is the CEO of Adskills.com. And I encourage you right now go to adskills.com, pull it up in a separate browser, separate tab, and you can check out the wealth of info they’ve got available to help you advertise more profitably. But let me give you a little context of Liana. She before in the last decade of helping people like you people like me, founder CEOs, entrepreneurs, coaches all over the globe, grow their business using advertising profitably, primarily through digital marketing. She was an attorney, like go figure like how does a former attorney, turn into a digital marketer and do it successfully, and then become the CEO of a company like Adskills? Well, that’s what she’s done. She’s taken her analytical skills, combined with creativity and marketing. And when you get a chance to hear from her and see and if you go deeper with some of the tools and resources that you’ll see that creativity, and that contribution, heart at play. Here’s the bottom line, she can show you how to go learn the newest advertising and marketing strategies profitably. And there’s a whole lot more I want to say Liana, but I want to dive into it. So welcome to the segment. How are you? Hi,
Liana Ling 1:59
fantastic. Thank you so much for having me here. I’m just really excited to be here with you, Dan. Savior
Dan Kuschell 2:05
Savior. I like I’m fascinated, like, on people’s journeys, like we all have seem to have some kind of story that got us here. You know, it can be from childhood trauma all the way to, you know, all kinds of other reasons of purpose. So, like, why are you doing what you’re doing today? Well,
Liana Ling 2:22
that’s a great question. Actually, nobody’s asked me that in a while. So I love that you asked me that. And I don’t want it to sound maybe a little bit too woowoo. But at its core, I love helping people. And over the years, what I found is I’ve discovered that I have a passion specifically to help business owners, and at Adskills, we really helpful agency owners and freelancers, but they’re business owners and entrepreneurs. And that, that is really, at my heart. And you know, right before when we were just chatting a little bit, I was and I was going on and on and on about, you know, people saying, Hey, I tried this, and this happened to me and try this. And this happened to me. And that that is really the best time of the day, when I get those a totally makes my day I just light up, I could talk for hours about that. And and that just that just makes me very, very, very excited. And it’s why I do it, why I do what I do.
Dan Kuschell 3:13
It’s so so fascinating. Because before you’re getting prepped for this segment, right, we were talking about a challenge you were really excited about, you know, a multi day challenge and just seeing all the hundreds and hundreds of people engaging and then applying in and coming to you sending the message. This is working, this is working this is you know, lights up our soul. And I can tell that it lights yours up to so. So I’m curious, this is kind of, well, my brain kind of goes all over the place a bit. So bear with it. So like, you’ve been at this for a decade, and a lots changed in a decade with digital marketing, digital advertising, a lot has changed in the last like 90 days. That’s why we’re doing this
Liana Ling 3:52
in past two days.
Dan Kuschell 3:55
Exactly. So like what do you feel has changed? The most? Like, what’s the same today? For business owners? And maybe what’s different that maybe people aren’t recognized? I’m curious, your take on it? Sure.
Liana Ling 4:07
You know, what’s the saying The more things change, the more things stay the same. So true. It’s when you look back over the past decade and even before that, right. I mean, when I was an attorney, and one of the stressful things for me was was the marketing part of it right? Because we didn’t get trained for that in law school. And and when I look back there to it, what has stayed the same is we’re all still human. I don’t see a lot of aliens among us yet, right? So we’re all still human. And it’s still all about how can humans relate to humans like that? That to me is always stayed the same. So things that I have done over the years, in terms of building relationships, building rapport, a human communicating with other humans, that’s still the same and in fact, if you want to grow I found that the more you stick to that, the more successful you become, because the A A lot of what has happened recently at the time that we’re chatting is a lot of AI, a lot of like tech stuff is happening. And what I’m seeing is that people are getting distracted by that, right? Because, oh, there’s an AI for that. Yes, AI can do, probably anything you can think of, it really can’t. It’s just limited by your imagination, and I love AI, I love tech. But it’s it right now, I think it’s taking people’s focus away from, you still need to make that human connection. At some level, you absolutely have to. But what the good thing about AI, I think it’s done is it’s leveled the playing fields, you know, when we’re trying to create more connections, and we’re trying to become more visible, and we’re just trying to build more relationships. For a lot of people, they could only do it with like a tiny sphere, people around them, right. And it was only available to the big companies like even if you could run some ads, it’s still the big companies will always beat you because they have so much more money. But with AI, and the technology that’s happening now, I mean, any it’s, it’s taken over so many of the like, just the time consuming administrative tasks, that anybody can do it. And it’s becoming so that you don’t even need to use code. Like, you just have to say I want this, and it happens. So you just have to speak and it becomes reality, basically. So imagine what you can actually do with that now, so that you can spend more of your time on building the human interaction, and the human element and let AI kind of do all that, that other stuff. So I that’s that’s the biggest change. But to me, it’s going to take a while for humans to figure out that that balance, because you know, there’s, we’re at this point where it’s everybody’s so excited about it. And it’s something new, right. But I think I think they will realize that we have to address that balance again, and just figure out how do we keep our humaneness in with all the tech that’s happening. I
Dan Kuschell 6:58
mean, I can’t agree more. And you know, I know in our framework, we call this the hop, right? So HLP you’ve got to humanize it, optimize the experience and personalize the experience. And that’s where you get like, great marketing interconnecting with selling, right, or buying is a better framework creates a buyers model or buyers culture. And so, like, where do you see most people? You know, because there’s just all of it, you know, for 10 years, like there’s been all kinds of things right? All kinds of fascinating tech that comes out and, and people seem to like those shiny objects, right? But what do you see most people Liana making mistakes in, you know, their approach to, you know, marketing, digital advertising, etc. What have you what have you seen, especially with the broad range of 1000s and 1000s of people you work with regular?
Liana Ling 7:50
Yeah. I’m seeing. So first thing I’m seeing is overcomplicating things. But again, there’s so much out there. So when you see new software come up, like literally probably while we’re talking, there’s been like, I don’t know how many new sites have launched, right? They’re complicated, because just because you can do it doesn’t mean you should, it’s I kind of talked about like when Bluetooth first came out, we’re like Bluetooth everything, you don’t need Bluetooth on everything. You don’t need to AI everything and you don’t need to spend all your time jumping into AI either. So just focus back on like simplifying stop overcomplicating things, you don’t need all these, like tons and tons and tons of stuff. Just just simplify it. And I think also along with that I’m seeing there’s also analysis paralysis, so that’s also not good. There’s so much people are overwhelmed, or it’s, it’s moving so fast that it makes some people and some teams and businesses feel almost like wow, like I can’t even keep up and it just stops them in their tracks. So then then they stopped doing everything, because they don’t know which way to go. Right. And that’s also a big mistake, too, right? Even if you just you need to keep moving forward, just one step in front of the other it is one thing at a time. And the bigger you get, the harder it is, you know, to move so quickly with everything so, so that that’s also what I’m seeing. And the third thing is it’s done just bringing it back to the humaneness like just using figuring out how the AI fits into actually how it can help you as opposed to just because it’s aI put it out there.
Dan Kuschell 9:26
And you know when you think of that, like I wonder your thoughts, right cuz I feel like a lot of times for whatever reason, I don’t know if it’s because of a sports background. You know, I find that sometimes people who have a sports background understand this a little bit differently in the journey is there’s a lot of people who seem to get I’ll call it at the core of getting started in business they people seem to immediately move into technician mind technician mode, like in other words, they have to do it all themselves. And then you know people get to a place of call it you know, owner CEO maybe and they start letting some of that go and go, Yeah, let’s bring other people to help support that. And then others kind of into our point preparing for our conversation, you’re talking about the importance of thinking time how valuable that is, right? Where you can work on it, not so much in it. And that’s more like the chairman. Mind, right, the chairman, not that we don’t play all three and especially for emerging business. So speak to the maybe the thinking behind the thinking of how someone can go from overcomplicating it to simplifying to being caught up in more of the day to day of trying to learn all these new tech, fascinating CRM, software’s etc. And then really being able to stay at a higher level, but still be productive and get results. I’m curious your take,
Liana Ling 10:41
sir. And I’m sure you’ve seen this too. It’s about scheduling time to think and prioritizing time to think even if you’re starting out, I’ve been there, I get it, there’s so much you have to do. And it’s so easy. Again, even as I know, like even as you’re scaling, right, I’ve done a lot of work within 5000 companies to like really fast growing companies, I know things are just nuts, and you don’t have any time during the day. But you have to prioritize time just to strategize and just reflect and and fit that into your schedule somehow. So I do that where I go walking every day, when I don’t walk, I really, really, really miss it. Because I just I need that hour where I just, I’m just thinking, right, and I’m strategizing and I need that time now. I’m addicted to it. But so So number one, just put that in your calendar. Because if you don’t put your calendar you and I know, right, it’s not gonna happen. So put it in your calendar and prioritize it, don’t just say, Oh, I’m just thinking about stuff. That’s, that’s the most important thing you can do. So actually prioritize it as if it was a meeting with a client or something that’s like very direct revenue generating do that. And that’s the first thing is if you don’t prioritize, it’s not going to get done. And then the second thing is, the way I look at it is I know a lot of us are in the weeds, just getting stuff done. And so what I would recommend is spend the first part of your, your season where you’re thinking about stuff and look at, just look at how you’re spending your day, and identify what what is stuff that you’re doing that’s just repetitive, like if you repeat it three times, or even five times, what is that? And just ask yourself, number one, is there somebody else that can be doing that? Or is there a way that I can automate or use AI so that I’m totally out of it? Ask yourself that every day. Because then over time, little by little, you’re going to free yourself up, it’s can be as simple as if you’re I was I was talking to a CEO the other day where he said, like, I’ve just, I’ve spent all my time answering questions. And I said, are you answering the same question he’s like, pretty much because everybody’s asking for help. It’s like, well, then just record your answer, and put it somewhere that everybody can see it and ask them to watch it and then talk to you, right, you want to get further, you can dump everything in your brain into a chatbot. And just ask your team to talk to that chat bot, and then have a policy where what gets escalated to you actually does. So now you’ve probably just freed up, you know, 80% of your time right there. But just just think about that. And that’s how I’ve dealt with it. Because I get I know, especially when you’re doing live launches, it gets crazy. But I just really I keep that time in place. And it’s a sacred time for me. Because I know if I don’t do it, I will get in the weeds. And then also, it’ll become this downward spiral where it’s so much harder to get out of it. You know, to kind of get back on top there where you really were you like you said the chairman’s mind. And then you know, and if it’s not automation, maybe it’s a person, I actually have a person I pay for him to meet with me regularly, where he also asked me that question, and we go through what has to get put off? What can he take off me? He’s sort of like a CEO, but not really, because he just part time, but he’s really, really good at that. And I found for me, yes, there’s AI and I talked to AI all the time, just to help me out. But for me, I also need a human to actually meet with me, and just to ask me that question to almost make me accountable. And then he can go off and he can just take stuff that’s on my plate and just like handle it. And if I know if I skip meeting with him, then it’s not gonna it’s not gonna happen. So but I think I figured that out. I figured that’s what I need. And so I put that in place. That’s,
Dan Kuschell 14:15
I mean, there’s so many layers of wisdom in what you’re sharing. But what I find about you, Liana is I’ve observed your journey a bit over the last, you know, handful years and now we’re your CEO of Adskills, is like you have this unique, like analytical kind of almost see Oh, mind, along with a CEO Creative Advertising mind that like storyteller. Like, that’s kind of a unicorn, right? So it is about your journey, you know, and how you, you know, about a little over a decade, doing what you’re doing and then building and now I mean, you’re you’re working with a lot of change makers in the world doing what you do and have all kinds of data to support what’s working, what’s not. What’s some of the biggest mistakes. I’m curious, you would say you’ve made as you reflect back, what did you learn? That maybe our viewers and listeners can learn from?
Liana Ling 14:32
Wow, how much time do you have? Oh, my goodness, oh, my goodness, you know, the, as I look back the biggest, and by the way, I just want to say that a lot of it too, is it’s your background. I mean, you kind of talked about, oh, you know, we got here from childhood trauma. I mean, it’s sort of like taking everything that that you had in your life, and, and for me, having law school, but then also at the same time being at, you know, well, look, of course, my parents forced me to do music, and then you know, you get used to it, you know, but having that music background and having a creative background as well, I would like I’d love to do arts and crafts. And, you know, I was a concert pianist and concert harpist for a while too, so that with the with the law, I kind of just fused together into this crazy, like, analytical, creative person, but then I can leverage that, right? I think everybody has something like that in them. So I you know, just to kind of pull that out. But, you know, I think in terms of just things that I continue to work on, a big thing that, that I’m always working on is, first of all empathy. And I think especially I didn’t appreciate it as much as I was growing up as a professional. And it caused me a lot of problems it caused me. I mean, that’s one of the PTSD things I have about being in corporate America. And I realized now of course, it wasn’t, I’m not gonna say it’s all my fault. But I think I could have handled it better and probably saved myself a lot of mental health issues. If I practice empathy, it’s really I find that actually, the hardest thing for me is empathy. And I’m good at it. Because I know it’s hard. So I work at it, right? It’s really, really hard. And I think just really being empathizing with your team members, with the people that you work with, with your, your customers, your clients, members, whatever you want to call it, and then pausing and really thinking about how, how does my action? Or how does my communication? How would that make them feel? And you know, like, that’s what I love Chad GBD, I love generative AI, because I’ve created an ideal persona of me in there. And I will I now actually reflect back so that my communication is much more empathetic. And I don’t make those same mistakes, I’ve actually burned bridges, I’ve been fired I’ve been, I’ve also just had like, really, really bad mental health days, because I think that I didn’t empathize enough to really understand then reflecting that, okay, like what I did maybe triggered the other person, you know, in that type of situation. So just being more aware of that, because I can’t change other person, I can change me, I can’t change the other person. So that that’s one thing. And actually, another big mistake I made to was, you know, I think as you grow up, we get what are what we love to hear people say, Oh, you’re so good at that, right? You’re so great at that. And I would grow up and people would say, Oh, you’re so good at so many things. Because I come from, I’m Chinese. So what happens, you grew up, you have to have all these extracurricular activities, your music, you know, you have to do this, you’re expected to get like under percent and everything and, and you live for that praise. And what I learned, actually from a gentleman named Louis Schiff, because he did a study on this, I learned that the super successful self made people in the world, they focus on one thing, only, that they’re really exceptionally good at. That’s it. And then they fill the gaps around them with everything else. But they figure out how to make money with that one thing. And I always took pride in like, I’m good at so many things. You know what? Compared to a lot of people, I’m actually not if you just went like one on one, right? But I figured out the one or two things that I’m good at, I’m still working on that. And just double down on that no matter what anybody else said, you need to do this, you need to this No, I’m really, really, really good at this. And I’m going to surround myself with people and resources that fill in the gaps for everything else and just really figure out how, how do I make money? How do I grow with that one thing and lean into it? And I know it doesn’t sound like a failure. But I mean, I pursued so many things, thinking I’m good at something else instead of just okay, like I could have saved myself years. I’m just like, I’m really good at this. So just like just do that, you know, like, just own it. And then from that comes confidence because then I think part of the I told you I could go for hours about all the mistakes I made. But part of the problems I would have in the past is I wouldn’t feel confident enough to ask for the deal. Asked for asked to get paid how much I deserve. Because I’m like trying to do so many different things because I’m good at everything right and now it’s like I own what I’m really good at and it increases my confidence so that I can I can ask for the deal. I can ask for. I can ask be compensated for what I actually deserve and know in my core that they’re getting a phenomenal value from it. as well. And that’s, that’s a huge deal especially I find for women in business like it is the fact that I’ve read studies where like, women just ask for less money than men, they just do. It’s I don’t think it’s a sexist thing. It just, it’s a thing. And, and that’s really helped me as well, just just in business and just kind of pursuing things forward. In my own way, like you said yourself, you’ve seen me kind of evolve. And, and you said that you see how I, I’m doing things in my way. And it’s because I really own it now. And I’m very certain in what I do and that it is delivering value. And, and that’s something that’s that’s been a real game changer for me in all aspects of my life. And
Dan Kuschell 20:40
as you’re watching, or you’re listening right now with Liana, like how would it change the game for you? Like if you could identify a get clear, like the first progress starts by telling the truth, you could really get clear on the thing, that a, you’re the very best at for you. And then you own it. And live there, majority of the time, doesn’t mean you don’t do ever any of the other stuff, but you just own it. And you stay in that that genius zone, that sweet spot what you know, I think Dan Sullivan also calls it unique ability. Like what if you could stay there? How would it change the game for you, to bring you more joy, more freedom, more flow? Right, because when you’re in that space, for my experience, you know, observing people like what Liana is describing, and also with a lot of the people we’ve worked with over the years is when you can get into that space, you’re operating from Flow and Anoma, it’s none of it’s easy, but it’s more effortless, you do it, it’s timeless, almost like you’re at Vegas playing all day all night for weeks on end, like a ninja, it becomes that. And especially if you know how to turn that into profitability, and value creation and all the sub products that go along with I mean, there’s just again, there’s so much depth of wisdom here Liana with what you’re sharing. And then the other part is you’re watching or listening right now. Like when you think about what Liana mentioned, of owning that thing, whatever that is for you. And it’s different for everybody. But whatever it is for you, you have the truth about it. But then on top of that you layer what she talked about, which is the simplicity framework versus, you know, going for overcomplicating things and look for not the 1000 things to master to try to figure it out, but like what are the like, you know, I have this this hinge or I’m sorry, this domino, my desk, like what’s the one domino, your one domino right now that if you tilt it over, like Liana is describing, that has the potential to tip over 1000 and also brings you joy and more value and also brings others more value. Think about that. So Liana with that, like, again, you’ve got such a depth of experience that they’re so I mean, we could literally spend days, not just hours, but I’ve
Liana Ling 22:49
experienced, but I have a lot of failures, I have a lot of battle scars, you know, right? Like, that’s what, that’s how we learn. Exactly.
Dan Kuschell 22:55
So I want to speak to the mindset around that because I have something I find at times this as it relates to advertising like and marketing and digital marketing. I think some people get hung up like it’s it works or it doesn’t, it’s black or white, it works or it doesn’t work. And it’s like my experience, I think probably you’ll have your own way to describe it. It’s not whether it works, it’s a when it works. Like you just eliminate the things that don’t work to get to the things that do. And it will work marketing is just, you know, it’s it’s like the sun gumming up right when it’s done correctly. But you know, it’s a process to get there. But I find that so many, even some of the best minds in the world, I won’t mention any names. They almost look at like whatever marketing or advertising is going on. It’s the destination, not what you’re describing this, this evolution to know that like more good marketing is really about extending the humanization of things, the optimization of experience the personalization of experience, right? So speak to the mind of that, you know, in your own way, because I’d love to get your take on it.
Liana Ling 24:01
Sure. The first step is, and I know you said it’s about the destination, but I also find when we’re approaching marketing, and you said oh, it works or doesn’t work. Well what’s the definition of it working? And that’s problematic with a lot of the ways that marketing is run. Because, right like so, you know, I’ll so as an example, I run Facebook ads. So I’ll come in, and usually the CEO of my, my client is going to think, well, it works when I make more money, right? Or I make more sales, that’s kind of all they’re looking at, which is what they should as a CEO, but in the mind, that’s what’s working. And in my mind, what what does it mean when it works? Oh, well, like I like okay, well, are they clicking through great like, are we getting leads? We’re going like all these other little steps. I call them micro. I call them micro milestones because that to me is when something’s working, whereas the other the the client I’m serving might just think Well, are they buying my high ticket product? Okay, well I have a little Facebook ad here that is promoting your free Book is not going to get you. Right? That that’s putting too much pressure on that ad to get you a $10,000. Sale. So it’s, it’s about first of all defining what does it mean, what works, which can be a big thing. And, and I think I actually come at it as expecting things not to work, which I know sounds negative, but I know it’s going to work, but I find that our brains need that dopamine hit. So sometimes it’s just so discouraging to be like, Yeah, I know what’s gonna work sometimes, but you got it weeks, after weeks, after weeks, it’s not working, I kind of go into it, knowing that, okay, 20 things I’m going to do today is not going to work. But one of the things is probably going to work. And this is not about throwing spaghetti on the wall and hoping it sticks. It’s all very intentional. I have I have lists and frameworks and things that I just, I just kind of brute force success, I just like, boom, let me just test this one after the other. But I go in, it’s probably not gonna work. But if we keep testing and is going to work, and I’m just looking and I create these little micro milestones in between, and I like to do it from the top to the bottom. So at the top, like what well, we just, we need visibility first, like we just need somebody to stop and look at us, right? And because we can have the best offer in the world, but if nobody sees it, it’s not going to help, right. So you know, you could have the most beautiful car, you keep it in the garage, who cares, right? So let’s, let’s start with visibility first, boom, that’s the first thing so that that’s going to be my wins, I’m going to try and get that first. And then once we get enough people seeing your offer, then it’s like, Okay, well that, like you said, we got to optimize that great, we cutting people there, Let’s optimize it, there’s going to be all different ways we can optimize it. And then once you’ve optimized it now you got to figure how to scale it. And that’s also got its own set of what works. Because you’ve got a whole bunch of other set of KPIs to figure that out. When I break it down that way, it’s more manageable, you can find more simplicity, I find it to analyze doesn’t discourage you as much because especially media buyers, we get impostor syndrome all the time, even when it’s not our fault. Like, you know, your Facebook ads don’t perform or your Google ads don’t perform for like two days in a row. You’re like, I suck, right? And it’s, it’s not you, it’s the cycle of things. I mean, okay, sometimes it’s us, but a lot of times it’s not right. It really really isn’t, and, and then that affects your performance, and it becomes this whole rollercoaster ride, right? But I just if you know that you’re you’re looking for these micro milestones, and you just, you stick to the plan. I just know, like, if I can test test, test test, as go into it, what did we learn test? What did we learn test, then we kind of get there, but I have to, I have to steal? Mike, I have to train my mind just to like, focus on those micro milestones and be like, okay, yeah, this is what we’re going for here. What’s the best, most efficient, most effective way to get there, and then I can just go to the next thing. And then that’s how you kind of stay in it for the long run. Because that’s, that’s what I find is like, people burn out way too fast. You’re like, try, you know, they’ll try working, I came in, right? One month, oh, I’m done. I’m done. Right? The really successful people, like, I’ve been doing this for three years, and like we’re killing it. And because they just they, you know, they just kept at, you got that perseverance built into your brain.
Dan Kuschell 28:09
That is so good. Now, as you think about that, operating off the shoulders of that, like visibility, you know, in our model, we call that connection campaigns, right? Like, creating that, that opportunity in advance. You know, it’s almost like dating, right? You, you want to build a little romance in advance, right? Which is another way to look at that. And, like, as you you know, again, you’ve got all kinds of data the last decade, what you see works now, what doesn’t? Like where do you see the biggest opportunity, like if someone were here today, and they’re like, I want to put, you know, paid media, advertising into my business, I get visibility. So I’m going to do that. Like, what would you say the next couple key important steps that you see as the like a big opportunity for a lot of small businesses and under 20 million that they could dive into and work to apply? Sure.
Liana Ling 28:55
The biggest opportunity is actually extremely simple. And I’m gonna say one of my failures, Dan was I dismissed this idea for years, because I’m like, I’m a media buyer. Okay, like, I manage millions a month. This is not for me, this is where I am. Okay, I said, I’ve told him that it was I’ve been I’ve been working more closely with Dennis you lately? Because he has he has something called Dollar Day, which he has been teaching for like 17 years. And I knew about it. I’m like yeah, whatever. It’s just you know, that’s that’s that’s for that’s for him it’s that’s just you’re just playing around. Oh, yeah. But then I finally sat down and I actually under I had them tell me really understand why pied everything and then I put it into practice and I’m telling everybody this now, because this is this is something that everybody is is most people are missing out and, and the other thing is again, I thought I was too big for my britches to do this. Dennis is like doing this for the Golden State Warriors. Okay, like we’re Rosetta Stone for these big brands. So he compelled me to pay attention. And it’s very simple. You put up get your content out there. And you boost a video for $1 a day on all the different platforms. So if you have only $1 a day to spend, you can just do it on Facebook. And what we’ve been and that was actually the challenge we just finished is, you put these, I recommend doing it with short video. But again, you don’t have to just do a post, whatever it is you put it out there, you put a doll, you just boost it is that I love Facebook in the way that it’s so simple. I have a love hate relationship with Facebook. But they do make it very simple. There’s a boost button, which you’re trained to be like that is evil. It’s not. But that’s what that’s why I said no and everybody, nobody professional boost posts, and now I’m boosting them all the time, right? You press that boost button, just for anybody listening, make sure you do that, make sure you change it to engagement, turn off any automations inside of it that they give you. And also in Facebook, what I recommend is either choose the targeting to be your followers and look alikes of your followers. Or if you don’t have those types of people following you or your page, choose an interest, and then just do seven days and then put the budget of $7. So it spends $1 a day, what you’re actually doing here is you’re putting out content and you’re testing to see how good it is we’re trying to get at least 10% engagement or higher, but you’re just putting it out there. And here’s the magic is, imagine doing that on Facebook, on Twitter, or x as it’s known now, on Google, on Pinterest, on tick tock is using the minimum amount of money that you can spend, find videos that eventually you figure out actually number one people watch. And then number two people take action, and you just let that run. Like imagine just the effect that that’s going to have on like you were talking about connections and just being visible. And just that it’s very, very simple, but anybody can do it. And that’s why a lot of us who are running bigger companies or bigger campaigns, we don’t do it because it sounds too simple. But but it actually is like it’s like that. I mean, there’s you can go more complicated. There’s different layers in it, if you want to take a look at, you know, okay, what’s working, what’s not working, what am I going to do, what type of content I put out there, because depending on the business you have, and, and your what your goals are, you know, you’re gonna put out different types of content. But it’s, it’s, it’s kind of amazing that it just, it just works because because organic is amazing. But for most of us, it takes like 20 years for anything to happen. So that’s just all paid media is doing is just making it faster. But any, anybody can sit down huge. I know you have a book coming out, you should you should be doing that, like now.
Dan Kuschell 32:39
I agree. And what’s amazing, I love what, like what you’re sharing, because it’s just so congruent with what we teach and what’s in the book and all these sorts of things. Just so because that question may pop up, I want to, you know, see if you can address it, which I’m sure you will, which is you know, take one content piece. So a video or text boost posts. Yeah, somebody’s probably going to ask, Should I boosted in my page, right? Because it goes into overcomplicating, right? You just gave him a guideline. And now while you might do both, it’s
Liana Ling 33:08
a matter of doing both. Yeah, do it. You don’t have to do it. Turn your turn your profile professional boosted from there, if you want to do it on your page, if you want to. It’s up to you. Some people don’t want to do it on their profile, because they think it’s too risky. Fine, don’t do it. Do it on your page. It doesn’t matter.
Dan Kuschell 33:28
That’s why I wanted to pull that out of you because
Liana Ling 33:30
like yeah, no pixels, no landing pages. Just put it out there. And if it sucks, who cares? You’re spending $1 a day. And so you learned Okay, nobody likes that. So I’m going to try something else.
Dan Kuschell 33:42
Yeah. And so each day, a new dollar a day seven day campaign, not
Liana Ling 33:46
even it just depends on your budget. If you have you could take if you say Dan, you said to me, Hey, I can afford to spend $5 a day on Facebook, great. Take Five videos, you decide maybe it’s five old ones post, it doesn’t matter to me, you take five of those maybe it’s like three old and two new doesn’t matter boosters for a week. Leave it alone. Next week, take a look and see what happened. You know, reboost, the ones that worked well and replace them with other ones that didn’t.
Dan Kuschell 34:13
And what’s amazing as you’re watching or listening to Liana right now because we are totally congruent in this approach is if you apply what she’s sharing with you don’t be shocked that you know it doesn’t happen overnight. Right? This isn’t designed necessarily although you will get some viral effects from these things when especially when you have good engagement. But if you do this strategically we have clients I know Liana probably as clients where literally you’ll get millions of views to your target market over a period of time, if you’re consistent, and that’s the key is the stamina, the consistency to us. And then what happens is you have this following and now it makes it a little bit easier to then move them to the relationship with you to then them to the other thing is I love what you’re sharing here.
Liana Ling 35:02
Yeah. By the way, it’s not even salary, by the way. I
Dan Kuschell 35:05
mean, you would probably have 1000s of stories could you share? Like maybe one story that comes to mind? If somebody you help do this? And like, yes. Oh,
Liana Ling 35:12
yes, yes, yes. But I did want to say one thing important. It’s not about following. I don’t care about followers. I care about visibility. I care if they’re actually looking at the right people are looking at my content. That’s what I care about. And then I can leverage that for conversion campaigns. So I can give you a couple of quick examples of people did this. And actually, these ones, they just started in three days, and it happened. So Rich is in our Adskills pro certification program. And he did it. After three days, he sent me a note and he said, Hey, I think I spent only $2. But I had my first ever sales qualified lead. He writes jingles for chiropractors. He said he had his first ever sales, qualified lead, and the chiropractor booked a call on Tuesday. Alex is starting over again. And he runs does marketing for life coaches, and fitness coaches heat. So again, he’s starting from scratch. This is why thing is amazing. He’s starting from scratch. He did it he started changing what he posted. He started boosting stuff. And within three or four days, he posted and said, I just had the perfect person like who is my avatar, reach out to me and book a call. That’s happened. Even for me personally, I started doing it more aggressively because I you know, I did it. And then I started doing it. I had somebody I had known for years reach out to me and say, Hey, Leanna I need help. I know what you do. I need help. I had somebody else reach out to me say, Hey, I know that you serve entrepreneurs and agency owners. I’ve got like an amazing connection for you. Like that never happened to me before? Because I wasn’t as I will not say never. But it happened very infrequently to me because I wasn’t as intentional about how he showed up, right? And I’ve gotten two keynotes opportunities from this too, because they wrote it said, Hey, I saw because I put I boosted some posts where I was speaking on stage. Or they’re like, Hey, I’ve been seeing you more in my feed. Would you like to come speak? That, you know, it’s just I gave you so many more examples of just how it works.
Dan Kuschell 37:10
And as you’re watching or listening right now, like, like, first of all, what’s it going to cost you if you don’t do this? Number one, right? Because, you know, look at your visibility now, well, what if you could create an instant surge in as little as $1 a day, potentially have the ability within a few days that you’ve built up your visibility that you know, the views, the connection, the opportunities, and you had someone reach out to you to want to do business with you or to have you speak at their event or to, you know, just getting connection to learn more about how you could solve their problems? What would that be worth to you, for as little as $1 a day. So my request of you as you’re watching or listening right now is apply and implement what Liana is sharing with you, I mean, there’s so much gold here that we’ve covered. And we’re gonna wrap this up here in a few minutes. But Liana, if people want to learn more, I mean, you’ve got, I mean, so many different courses, so many different trainings, you got live trainings, you got recording, it’s, I mean, I have to say I’m, I’m incredible. I’m not impressed by a lot of stuff. But I am impressed with like, the body of work that you do and continue to do and how we’ll call it timely, it is always like, it’s always timely, like, if something goes out of style, you guys are on it, and it’s updated. And I just appreciate the vigilance that you have that I don’t know that you would describe it that way. But the vigilance and the discernment, and also the quality. You know, it’s like, if you go into a great, you know, five star restaurant, right? You know, a lot of times those restaurants will have every second counts, like what I perceive of what you’ve built in your platform is that every day, every second counts, and it shows up in the quality of what you put produced and who you’re aligned with. So if people want to learn more about you Adskills, get access to some of the courses and trainings and get it you know, bite to the apple. How do they do that? Where do they go?
Liana Ling 39:02
Sure, well just come to our website. And Dan, I actually think you’re making it really easy for people to find our website, you have a special link that they can actually go to, but it’s adskills.com. And, yeah, well, we’re gonna be giving Dan a special link as well, because we’ll create some goodies for your community as well. So watch out for that, I think in the show notes, but you just go to adskills.com Your N Just if you join our Core Plus community, by the way, I say community because that includes getting access to our private slack group. I’m in there every single day. And when we talk about simplification, you come in there if you don’t know where to start, just tag me or tag one of the Guardians and we’ll help you we’ll say what are you working on? What do you need? Okay, I recommend you start here. I mean, because we we care about making every single second count, we care about you coming in knowing what you need to do and most people need just a little bit of information and then they need to implement and then they need this support. So let’s get you started that way and and that’s why I care about is I just care about people getting results and Growing
Dan Kuschell 40:01
and I want to encourage you to go to adskills.com Right now got set up is breakthrough3x.com/adskills breakthrough3x.com/adskills if you’re looking for a way to apply and and learn and discover how to put ads in place profitably go there now go to Breakthrough3x.com/adskills if you’re looking for a way to learn how to integrate AI to help you with your marketing ever go there there’s a separate channel they’ve got in the community that you can get attached to that community and they meet you where you’re at if you’re looking for specific strategies like YouTube, while there’s a separate group that Liana has set up that you can go learn from some of the best guardians and talent in the world. sharing with you exactly what’s working today, right now this moment, you’ll see if you enroll you’ll see like it’s timely like right now it’s, I mean, every day it gets populate YouTube. And this goes on for multiple facets of your advertising and marketing. If you just want to connect with some of the brightest minds in the world, well, I’d encourage you to join and then let Liana know you’re joined. And then maybe reach out to Liana so they can her and her team can help get you connected to who can help you solve your problem. So go there now breakthrough3x.com/adskills forward slash Adskills, the links are in the show notes. I don’t know where they’re at here somewhere on the page. So go there, and or go to Adskills directly. Let them know that you found it through this conversation this interview. And the reason being is there’s likely going to be some additional bonuses available to you as well.
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