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Dan Kuschell is a husband, dad, serial entrepreneur, and angel investor. He runs Breakthrough3X, a company that gives you instant access to a Fractional CMO Team. Breakthrough3X helps founders and CEOs grow their businesses 3 to 10x and generate more clients daily with a simple system that gets them free from the day-to-day. Dan has owned 12 companies since 1992, building multiple businesses with revenues exceeding eight figures before selling. He is also the host of the Growth to Freedom podcast, where he interviews industry leaders and experts in a variety of fields.


Here’s a glimpse of what you’ll learn:

  • Case studies: how Breakthrough3X helped companies acquire more clients by selling less
  • How to build a buyers’ culture
  • How can you sell too much?

In this episode…

In today’s competitive buyers’ market, customers are becoming increasingly savvy, and their purchasing decisions are evolving. So it’s not enough to merely sell your services. Imagine if you could sell more by selling less.

Business advisor Dan Kuschell says that by adopting an interview strategy instead of a sales approach, you can acquire more clients and maximize sales. With this strategy, it’s crucial to recognize selling as a method of helping customers achieve results. You can utilize an interview setting to influence customers emotionally to employ your services to solve their most pressing issues.

In today’s episode of Growth to Freedom, Dan Kuschell discusses how to boost sales by modifying your selling strategy. He also explains how to build a buyers’ culture and the true definition of selling.

Resources mentioned in this episode:

Sponsor for this episode…

Thanks for listening to this episode of growthtofreedom.com.

Are you struggling to get a steady flow of new clients every day? Or maybe hit a plateau or hit a wall in growing your business? Well, let’s help you solve this problem today. Let’s review your business and have a conversation. You can do that for free today at breakthroughstrategycall.com. That’s breakthroughstrategycall.com.

In addition, if you’re looking for a simple way to implement some of what we’ve been talking about in today’s episode, I want to encourage you to get our free small business toolkit. You can get that at activate.breakthrough3x.com. That’s activate.breakthrough3x.com.

If you’d like access to the special resources and all the show notes for this special episode, make sure to visit growthtofreedom.com.

Episode Transcript

Dan Kuschell  0:00

Have you ever heard that to sell more? Well, that you need to sell more? Well, what if I told you that by following that advice, that it would send you down the wrong path for long term success? See, the reality is today’s buyer, today’s buying culture is different than it’s ever been, it’s going to continue to evolve over the next 15 to 20 years are the key question is, are you ready for see what if you could actually put in a strategy in your business that allowed you to actually sell more by selling less? Would you want to know about it? Well, you might be wondering, Well, Dan, you know, how would that work? Well, let me give you a couple case study examples. One company that we installed this method, which we call the underground interview method to mastering client enrollment. And we put this into that their business and they started using this interview approach instead of a sales approach. And what happened is they were able to more than double their sales in less than 18 months. Right. And they were able to do it without sounding salesy without sounding HYPEE. And also, without a feeling, you know, what I’m talking about without a feeling like they were selling their soul, right? See, what would that be worth to you. So in our upcoming webinar, that’s right around the corner. Truth is, you caught me, I was actually working on the curriculum for a segment of this event and a segment for this training coming up, you know how to sell more by selling less. And when you put it in place, I mean, we’ve installed this in companies, one company that comes to mind as we actually put it in place in their customer service department, and they had their customer service people, which is, you know, probably are not typically known for high producing, or high achieving salespeople, and they got some incredible results, your people will feel more at ease, they’ll feel more comfortable when you put this approach. But anyway, I’m getting ahead of myself. The reality is, when you join us for the upcoming live webinar, this is just one key critical strategy that we’re going to share with you that can transform your business, not only can you install it in your customer service department, you can install it into your sales department, it’s a new way of doing business, where you can create a culture that your team is comfortable with, that you’re proud of. And if you’re looking for a way to build a buyer’s culture, like an apple, where you have clients lining up to buy your stuff, or a culture like Starbucks, where people buy your stuff not having to be sold, you’re going to love this, you know, the biggest mistake that people make when it comes to selling is they sell too much don’t think me ever felt that way? You know, most of it is a misunderstanding of like sales or marketing, you know, what is sales anyway, sales is essentially influence marketing is storytelling. You know, one of my first coaches and mentor mentors, Tom Hopkins said that all sales is is helping other people. So how good would it be for you to feel like you could help more people, or Dan Sullivan, a strategic coach who says selling is getting someone intellectually engaged in a future result, that’s good for them, so that they can emotionally commit to take action to achieve that result. When you love to have more people committed emotionally to take action to achieve the result that you provide them? Well, if so then make sure you do whatever it takes to block your time and date for the calendar to join us for the upcoming training. We’re going to go through the process of the how to sell more by selling less the underground interview method that helps you get more results. And don’t be surprised or shocked if you double your business in the next 24 months or less with this simple strategy. Anyway, mark your calendar. And oh, by the way, I’d really love to get your feedback. What’s the number one question you’ve got right now? That if answered, would help transform your business drop us in line, you can send us an email at [email protected]. That’s [email protected]. We’ll see it we’ll look forward to seeing you look forward to working with you. And joining us on the webinar. Thanks for listening to this episode of growthtofreedom.com. Are you struggling to get a steady flow of new clients every day? Or maybe hit a plateau or hit a wall and growing your business? Let’s help you solve this problem today. Let’s review your business and have a conversation. Do that for free today at Breakthroughstrategycall.com. That’s Breakthroughstrategycall.com. In addition, if you’re looking for a simple way to implement some of what we’ve been talking about in today’s episode, I want to encourage you to get our free Small Business toolkit. You get that at activate.Breakthrough3x.com at activate.Breakthrough3x.com If you’d like access to the special resources and all the show notes for this special episode, make sure to visit growthtofreedom.com Hey, it’s the anchor show click the buttons over here on the lucky go watch these other couple videos as well as make sure to hit the subscribe button so you can get access to the latest insights strategies and wisdom, giving you more clarity, confidence and direction for exponential business growth. Hit the button now

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