Building Business Wealth Without Risk | Jay Abraham | 394

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January 1, 2024

Jay Abraham is the Founder and CEO of The Abraham Group, Inc., where he has spent over 30 years significantly increasing the bottom line for more than 10,000 clients in 1,000 industries globally. He is recognized as one of the world’s most impactful marketing strategists, business innovators, entrepreneurial advisors, and mentors. In 2000, Forbes listed Jay as one of the top five executive coaches in the US, and he has been featured in USA Today, The New York Times, Inc., and other notable publications.


Here’s a glimpse of what you’ll learn:

  • The value of building risk-free wealth
  • How to create wealth through acquisitions
  • Jay Abraham shares his methodologies for exponential profit increases
  • What was Jay’s intention for writing Business Wealth Without Risk?
  • Typical mistakes entrepreneurs make when building wealth
  • Why business owners should establish multiple revenue streams
  • Jay imparts impactful wisdom for entrepreneurs

In this episode…

When building and scaling a business, many entrepreneurs overlook hidden opportunities. Rather than maximizing profit strategically, they establish their businesses through a single source and don’t nurture their referral relationships. Learn proven strategies for creating risk-free wealth from one of America’s most distinguished marketing consultants.

With a reputation for boosting profit lines through innovative approaches, Jay Abraham has developed multiple methodologies for generating passive wealth without risking your investment. These involve scaling your business every year by penetrating a new market or niche, adding an additional product or service, and cultivating more relationships. His revenue optimization system allows you to grow by leveraging multiple income streams. You can also consider acquiring a competitor or a company with a relevant product or service that you can scale strategically.

Join Dan Kuschell in today’s Growth to Freedom episode as he welcomes renowned business consultant Jay Abraham, who shares creative methods for building risk-free wealth. Jay explains the premise of his book Business Wealth Without Risk, the common mistakes made while building wealth, and the importance of establishing multiple revenue streams.

Resources mentioned in this episode:

Sponsor for this episode…

Thanks for listening to this episode of growthtofreedom.com.

Are you struggling to get a steady flow of new clients every day? Or maybe hit a plateau or hit a wall in growing your business? Well, let’s help you solve this problem today. Let’s review your business and have a conversation. You can do that for free today at breakthroughstrategycall.com. That’s breakthroughstrategycall.com.

In addition, if you’re looking for a simple way to implement some of what we’ve been talking about in today’s episode, I want to encourage you to get our free small business toolkit. You can get that at activate.breakthrough3x.com. That’s activate.breakthrough3x.com.

If you’d like access to the special resources and all the show notes for this special episode, make sure to visit growthtofreedom.com.

Episode Transcript

Dan Kuschell  0:00 

I don’t I know I don’t. I’m gonna speak to the elephant in the room that might sound a little bit too good to be true. But what if you could actually learn from one of the legends one of the masters who has been responsible for helping create over $50 billion for him in his lucky clients in over 1000 different business categories, multiple 1000s of sub business categories in multiple countries around the world, and has been called on by experts like Tony Robbins. Daymond, John, Stephen Covey, the founder of FedEx, Planet Fitness, Bulletproof Coffee, iced tea, hot Entrepreneur Magazine, Keller Williams, and more. Can you take a guess who I’m talking about? If you don’t know, no big deal, but if you do know, well, you know, I’m talking about legend, and marketing genius, Jay Abraham. Jay is our guest today. Jay, welcome to the show. How are you?

Jay Abraham  0:52  

I am almost impeccable. And thank you very much for the very, very generous introduction. It’s a pleasure being with you. I’ve shared a lot of experiences with you for many years, and I’ve admired your integrity and your and your enthusiasm. It’s a pleasure to be with you tonight. Or Today, however, it’s broadcast.

Dan Kuschell  1:14  

Yeah, and I want to dive into it. We’re gonna focus on you today, Jay, and, you know, you’ve got a new concept that you’ve been working on. And you know, everything is a collection of you know, overnight success that took 30 years of 40 years 10s of 1000s of hours building wealth without risk. So can you give us some context? Why building wealth without risk? Why now?

Jay Abraham  1:38  

Yeah, well, I’ll tell you what, it’s a convergence of a lot of things that have been on my mind for a long time. And it’s also a re a rethink for me a reset for me of, of what I believe in, and it’s really rocked my boat, and I thought if it rocked my boat, and very frankly, very little rocked my boat anymore, it oughta just be tectonic, and the impact it might have to the people we share it with, so I can give you real quick, a real quick background. So I’ll it’s there’s, if think of a peanut butter cup, you know how there’s chocolate and peanut butter. So yes, I do believe all right, I love peanut butter cups also. So I have dedicated my career, as you said for over four decades to mastering, if not every a multitude of higher performance, methods, strategies, concepts that are designed to produce exponential profit growth with that any increased investment or risk, same average Same time, same resource, the same ad access, same lead, same salespeople, same access to the market, same whatever, but many times more sales clients, buyers revenue, repeat sales, profit wealth, but that was always based on just creating more profit. A colleague of mine who you know, Roland Frasier has dedicated his life to understanding that true wealth, not just significant increased income, and not just prosperity, but true wealth. The kind of security that set you up for life comes from taking an asset, increasing dramatically its value and its desirability, so countless others will figuratively speaking stand in line for the privilege of buying it from you for an incredibly loftier, higher, more stratospheric price than you ever either paid for it or invested in it. So Rowan has this belief why start a business from scratch, which is what 90% Of all the people that want to be entrepreneurs and want to, you know, shut their existing jobs and, and, and be a business owner? Do they start a business from scratch? And he says why do that when Dan it has a one in 21st year success rate and in one in 1010 year, excuse me five year 25% first year 10% Five years success rate Stated differently 95% failure rate 90% failure rate? Why do that when instead you can get control ownership either or have a successful company that has broken through that barrier but is profoundly underperforming. In the potential it could achieve in sales revenues significance, desirability. Roland says why do that when rollin has pioneered engineered and perfected over 200 separate ways, methods for funding it with little or none of your own out of pocket income and only if you I mean capital cash, only a few of them Dan, our owner carry everyone thinks, Well, you got to persuade the owner carried you can. That’s only a few. He’s got so many powerful ways to incentivize all kinds of other people, entities, organizations, all kinds of people do want to fund it for you. And then he’s got monumentally powerful ways to exit to look to sell it for what he calls an epic exit at a mammoth payday. She’s got those two things. I have the middle piece now can I tell a quick divergent? I think it’s a fun story, but I’ll tie it to why this is all come together. May I play horse? Absolutely. I am a great fan of South Park. I haven’t watched it for a couple years. My kids watch it all the time until they grew up and left home. I laughed all the time there. My favorite South Park episode is called the underpants gnomes. You know what that means? Yeah. So I can’t remember the name but one of the Southpark kids dad owns a Starbucks like coffee shop and this kid is drinking double espressos 20 times a day, and his eyes are popping out and he’s freaking out and he’s amped up and he tells the Southpark kids that every night, these gnomes come into his room and steal his underpants. And they he tells them Oh, whatever. They think he’s crazy. So they’re gonna prove he’s wrong. So they all hide in the closet when this kid goes to sleep. And sure as you know what at two in the morning, in shuffles these, this whole band of gnomes they get on each other’s shoulders till they get to the top drawer of the dresser and they started throwing underpants out the South Park kids jump out of the closet and go What the heck are you doing? The head gnome says this is part of our master plan. And he goes What’s the plan? He goes step one still underpants. Step three profit is there was no step two. So now rollin had ways to grow businesses, but I tend to be renowned for that being my singular big script skill set particularly on the on the profit or EBIT aside. And when we understood each other’s respective complimentary peanut cup like a connection, we decided what would happen if we created a book that taught people first of all, why not to start a business? Why to acquire one instead how to acquire it safely with very little or none of their own capital. And then I have Dan created engineer pioneered codified over my career over 97 categories, not just techniques, but separate categories, some have 20 techniques in them for monumentally blowing up, bottom line profit EBITA without any investment, any extra investment or risk and then rollin has all these ways to exit very huge, huge, huge windfall mammoth payday. Now that’s one part, the part that I love more, because I spent most of all my career not really focused on people that wanted to start a business that people but rather people were in business, here’s part two, why be content to grow or operate your business merely with competent or, or quality advertising or marketing or selling are good, organic referrals, when in fact, you can use acquisition the same dynamic but far more lucrative for you to acquire a competitor, a company with a product or service or just a product or service people buy before, during after instead, why instead because I don’t care how good you are, you’re not closing 100% of your leads. You’re not basically getting every distributor selling all the time. If you have people that could sell alternatives that compete against you, when you’ve done everything within your power, including all the multiplied performance methodologies that I could teach you. Then you turn around because they’re gonna buy from somebody else, either the same product or an alternative. For example, if you sold A supplement for weight loss. Most people take it for a while they don’t change their regimen, they don’t lose weight. So they stopped doing that and they do something else they might buy a different person’s supplement, but they might buy portion control food like a Jenny Craig, they might buy equipment. That kind of equipment running. If you know anything, they might go to either private trainers or virtual group trainers, they might buy books on recipes, you can compete against yourself, because you have the same sunk cost in acquiring that person. Number two opportunity is you acquire what’s called an access vehicle. What does that mean? Could be a podcast like this that reaches a market that I want to have a pre emptive access, meeting access ahead of everybody else add credibility with, it can be a discussion group, it can be as Salesforce, it can be a URL, it can be anything, it can be products people buy early in the game. So you have a pre emptive access, it can be anything strategically, anything that that multiplies dramatically. The profit, let you add that product to what you currently sell to double or triple the profit per sale can be something that’s less expensive, that makes it easier to start us out, it’d be something more expensive and advanced at the end that will double or redouble your lifetime value and give you all kinds of additional not just income, but allowable costs to acquire a lot more buyers, I go on and on and on. But when we realize this, we thought, This is so cool. And it’s such a faster, safer, easier, far more enjoyable, more satisfying, monumentally, more enriching way to create whatever relative wealth is to you. And I mean that because maybe somebody wants a million dollars in their life, maybe somebody wants 10, or 20, or 50. This philosophy methodology and integrated approach gives you the ability within reason to achieve almost anything you want. And you don’t have to worry about being could be having any constraints or impairment because we give you all the answers in both ways, how to find it, how to acquire it, how to monumentally blow it up, how to use it, to acquire more things, how to create your little mini empire, if that’s what you want, how to basically exit for a huge payday how to rinse and repeat. And every time you do it over and over again, every three to five years, you do it higher and more lucrative. It’s later in the afternoon for me and I’ve had a lot of coffees and I can tell

Dan Kuschell  12:45 

you, I feel like you’ve just given a masterclass at that, you know, 10 minutes right there. I mean, it’s, it’s amazing, I went to, you know, jumps up for me Jay is the fact you know, I’ve been fortunate enough to learn from you for about 30 years. And the thing that pops up is geometric growth, geometric profitability, and all the different concentric circles and like what I just visualized, as you explained it as a pathway to more easily create the concentric circle expansion, exponential multipliers, you know, getting everything out of what you’ve got, I’ll be dating all the way back to these programs I got some 20 years ago, years ago or whatever. And now combined with this, call it the new philosophy that you enroll in, have teamed up together to create now I’m curious, you know, build, grow, acquire, exponentially grow. If we go back to, you know, some of the basics, Jay, and you know, as you’ve seen, companies come you go, you’ve been at this for decades. You know, like, how do you how is it that you see things are the same today? And different then say 20 years ago, 30 years ago, etc, as it relates to this, this new methodology?

Jay Abraham  14:01

What a great question, Dan. Well, I think that for many years, people would teach you how to acquire real estate and flip it. But that’s very speculative. And if you’re wrong and the market goes against you, a you can end up with a real mess on your hands for it. But ours, here’s what’s really cool about our philosophy, first of all, anybody can do it. And if you go well, I don’t know how to manage. You can find somebody to manage. And oftentimes one of the ways you can make money you can be paid to do this. A lot of times a small medium business has people that have been with it for a long time. And they would love to be an owner in the business and they’ve never had the chance. You can get them to pay you to be a partial owner of old thing and walk away with cash in your pocket. But the thing is, a lot of Real Estate as a lot more complexity in the yield you’re gonna get is what are you going to get 20% 30% of $50,000, you know, profit, when you’re talking about this, you’re talking about orders of magnitude bigger on the upside. And if you never exit it, you’re going to take something that’s producing X, you’re going to figure out an incredible way to make it produce a lot, many times x. So the income it’ll throw off can be many times more than what you’ll ever need to pay off the the acquisition price the purchase, but what you can use it for, you can use it to buy other businesses, you can use it to reduce all the the debt in your life. One of the other things that I think is really cool about this, there can be a business that looks very undesirable, because by itself static it is, but if you acquire it, and use it as a strategic, like a Trojan horse vehicle to start relationships with people you want, that changes everything, so something that’s very, so it’s like the idea of one person’s a trash is another’s treasure, there’s just kinds of things also, you start with a business that is you acquire that it’s worth x, because it’s at a certain revenue, size and profitability, but you use and you talk about it, almost every one of my methodologies is based on on generating at least exponential and actually beyond exponential profit increases. For zero additional investment or risk, zero investment, or risk, you just shift the way you do what you do, how you how you harness and and harvest underperforming revenue activities under recognized profit opportunities under utilize assets, relationships, I can go on and on and on. But what’s so cool is so now you bought it when it was only worth a certain amount. And the key phrase in this is the multiple everything sells for a multiple multiple is a is a a an amount above, sometimes it’s less than either revenue, or EBIT a profit. It’s just an abbreviation for the profit after taxes, interests and things like that. But if you dramatically grow it through acquisition through strategic acquisition through using any or many of my 97 profit enhancing methodologies, all of a sudden, both the the revenue increases, but typically with my methodologies, the profit multiplies many times faster, greater and by orders of greater magnitude. So now you’ve taken it from being worth, let’s say, 3x. And you take it into his size and a profitability that it now it’s worth 8x. So you’ve got to double play the 3x you paid for it what it was making, let’s say $200,000 is now 6x For $2 million dollars. And that kind of that kind of achievement is very realistic. I mean, you named a bunch of businesses that I’ve used this methodology for not through the acquisition because that wasn’t my skill set. We took Entrepreneur Magazine 900% greater in less than a year using two of these techniques we used ice hat grew at 21,000% in 15 months, using one of these techniques. We took a golden gold brokerage firm and we grew it from 300,000 to a half a billion dollars in aggregate revenue in two years using one of these techniques we took I’ve got a company I just spent time with they went from x to 30x in five years in the Believe it or not the duck business are the largest seller of ducks to Asian restaurants and and Michelin restaurants they use five of these eases the strategy preeminence, they use power Parthenon, they use the three way to grow a business model. These are all my methodologies. They don’t want to sell it they’re making so much money hand over fist the they used testing and optimization and these are very simplistic once you get there they play any business any size. But the point is, all these things blow up profitability and normally all things being equal profitability is one of the biggest denominators so you can make something you can’t take real estate and pay eggs and in three Here’s make it worth 510 times that you can make it. But you can do that with a business. And you can be paid lavishly, a lot of times with real estate, maybe you get positive cash flow, but you’re not gonna get massive positive cash flow and you could get negative cash flow. This is all the desirable asset aspects, none of the detriments and it doesn’t matter what skill set you possess, if you can’t manage and you can’t get the existing team to do it. There’s tons of people out there that you can hire because you can increase the profitability, the cash flow to be able to pay it. If you don’t think you can make the deal. There’s plenty of people that will do the deal for you if you don’t do any of it. I mean, there’s there’s also what I would call the Tom Sawyer strategy. Do you remember in in Mark Twain’s Huckleberry Finn, it talked about Tom Sawyer whitewashing the fence? Do you remember that? Yes, we made it made basically, the grandmother adds, it makes him want to paint this fence and he convinces all the kids so much fun. You can get someone to run it somewhere to find it, somebody to negotiate it, but you can get 90% of the profit. I’ve got methodologies galore. It just me to me, I wish I use this years ago I have always and it’s not a secret. I have been one of the probably the most significantly priced in the submix significantly earning experts in the sector I’ve helped 300 well known ALA’s you know everyone, Tony Robbins, Daymond. John, the late Stephen Covey, Dave Asprey, Brian Tracy might go on and on and on and on. But I never, I help people make fortunes and I just took ordinary income because I was probably too ego driven and love being the hero instead of this guy in the room. And I made a lot of people wealthy, and they paid me my asking price for was ordinary income. These people didn’t make that much more than me. But now they’re worth that much more than me. And I don’t want to let that happen for other people. I don’t want it to happen anymore. For myself, my family, my estate. And the reason we did the book before you ask, is we know the vast majority won’t benefit us. But it’ll help people who would go and try to do it themselves and lose everything, their hopes, their dreams about entrepreneurship, maybe they’ll take a mortgage out, they’ll strain their marriage, they might lose even what they think is a bad job and not be able to get back because we don’t know what’s going to happen in the future. But but we know that there will be some people will own businesses that will be attracted to Rhode Island, and Rowan and I and give us the chance to get involved to grow it and help them exit and get a piece of it. There will people that we help find a much safer and much more prosperous path for the rest of their life. Who know people that might be good deal flow for us. And there will be business owners who were able to prosper at levels they never have contemplated. We did the book to find a small number of deal flow collaborators, but the majority of the book is going to benefit others. And it’s not by the way, it’s not a light book in terms of its content. It’s not esoteric, we reduced it down to simplistic examples, explanation, case studies. All kinds of demonstrations. So the power of everything is so clear. It’s 447, no nonsense, non theoretical, fast paced, exciting, easy to understand, consume, and, and grasp pages and to prove the significance of it. Tony Robbins wrote a five page forward, not a five paragraph forward, and not just a little blurb on the outside five very amazing pages. Daymond John wrote a three page introduction that’s very touching, and it does edit. And it advocates for the entrepreneur.

Dan Kuschell  24:24  

Anything of which Jay, I want to dive in here because if you’re watching right now, if you’re listening, if you’re looking for a way to build business, wealth, without risk to be able to go out there and create income and wealth of a lifetime, every three to five years, and apply Jay’s geometric strategies, role in strategies and take all of these principles and apply them to build grow and create wealth for you and your family. Then get the book right now you’ll find the link somewhere here on the page or go to breakthroug3x.com/Jay that’s breakthrough3x.com/Jay where you can get access to the book all all the bonuses all the resources available the case studies, they examples. It’s like a recipe book to be able to help you build business wealth without risk. Yeah, in fact, Jay, I’ve got a couple excerpts we pulled from the book. Here’s what Tony Robbins had to say I didn’t know how to read the full five pages by grab one little piece. This book provides strategies I wish I had known at the beginning of my career, Jay and rollin show that the risky, slow, costly road to success can be surpassed that someone Tony Robbins Daymond John, life is a series of mentors and Jay and Roland are absolutely two of the best you’ll ever find their methods work, they really work. That’s why I highly recommend this book and their methods Daymond John, Barbara Corcoran, Roland Frasier, Jay Abraham’s built wealth, business wealth without risk is jam packed with unique insights and practical strategies any entrepreneur can benefit from if you’re looking to achieve financial success, rolling Jay and Jay’s valuable tips will help you get there. Barbara Corcoran. So if you’re watching, if you’re listening, you’re looking for a way to build wealth, business well, without risk for you and your family. And to be able to create the income and wealth of a lifetime every three to five years, go get the book, just click the link, you can get it, get access to the resources, all the tools, it’s like a recipe manual to be able to go build success, whether you build it, whether you grow it, whether you partner, whether you apply this idea of concentric circles, whether you apply what Jay had talked about earlier about the peanut butter cups strategy, or the underpants gnomes strategy on the shoulders of giants will number one, rule number three, or the Tom Sawyer approach where you get others to do it, all of those principles and another, several hundreds of others that you can put in place, right now go get the book, click the link, go to breakthrough3x.com/jay that’s breakthrough3x.com/jay or hit the link somewhere I don’t know where it is on the page. It’s somewhere you click here on the page and go get it now. Jay, there’s so much I want to go through and I know out of respect for the time I promised you. Here’s a quick question. Again, you’ve been doing your body of work is just not in parallel. And so I I love to just get your your insights on this, as it relates to the principles here, right building business while but without risk. Yes, what do you see are some of the biggest mistakes people make, I think I probably know where you’re going to lean. But I’d love to get your take on it. Biggest Mistakes most people make? Well,

Jay Abraham  27:32  

it’s what we’ll start with. Whether you own a business or you want to own a business. I don’t think people realize how much more is possible. From time, effort, opportunity, access to the market, all kinds of, of resources. And that’s the first thing I’ve been very blessed, you know, that I have worked in over 1000 industries, not not businesses. And I’d seen so many higher, better, safer, faster, far higher, yielding current and ongoing ways to do everything in the revenue system, we actually created a concept called revenue system optimization that is based on that. You know, we I first came to, I guess, significance, when I created the three ways to grow business model, it’s still quite profound here. Most people spend all their time fixated on bringing a buyer in when in fact it cost you the same to bring them in if they buy once. Or if they buy many times, it cost you the same if they buy $1 or they buy $20 Each time, it costs you the same when you’ve sold everything you have to sell if you stop or if you sell them a lot more, you get more utility out of them. We then I created the three advanced ways you penetrate a new market every year a new niche, you add a new product or service every year so that you have either more easy ways to start a relationship more profitable ways to package each sale and make it far more profitable. Or you have far greater ways to extend the lifetime value and thus the profitability of every asset you get a prospect is an asset a buyers an asset, a salespersons, an asset that I created the power Parthenon of geometric growth over the last three of the three ways acquiring acquiring businesses, products, services, sales forces. I mean, we’ve actually this is going to sound a little wild. We’ve looked at certain kinds of businesses out there where an owner Dan start starts out he or she is the sales man or woman and they do okay and then as they grow, they get they relegate themselves to in their ivory tower. They don’t really stay connected. They don’t even have any knowledge or real, real relationship with most Have their clientele whether its customers, I call them clients patients. And and we’ve actually found that rather than even buying the business, you can buy the Salesforce for a fraction of that and command 80% of the whole business because the salespeople have the relationship, or the customer service people, their technical support, people are the delivery people that I created the power Parthenon of geometric business growth, this is a huge mistake. Most people literally build all their business through one single source. And if anything goes wrong, that source can be compromised. But then if you add many other revenue sources, all of which can be profit centers, you multiply and multiply and multiply and multiply geometrically what it does. And I’ll give you a simple concept. If you have a business, which many people do, where a large portion of your clientele comes from referral, or word of mouth, and I asked you and I’ve done this in Seminar after seminar after seminar I used to do stand up, if your business gets 20 to 100% of its revenue from either referral, or word of mouth, half the room will stand up, they don’t all without pointing, I will charmingly canvass maybe 20 people and say, Tell me the percentage of the dollars annually, including repeat, and it’s pretty profound 20% $1,000,000.50 percent 10 million, a little one might say 85% 400,000, then I’ll say to all the people standing remain standing if you have in place at least one formalized systematize referral generating strategy that you apply all the time to optimize all the relationships, all the stored value of contacts, every one of your current clients and all your your relationship network has 95% Sit down because they don’t have one, then I’ll say if you have to remain standing 95% of the 5% Sit down, if I say three, they all sit down. And just to give you an example, and we introduce some of them in this book. Because I’ve worked with 1000 industry I’ve identified over 125 No cause no investment, high probability ways to generate high value rapidly convert converting very lucrative referrals. And most people don’t have one and nobody’s gonna do 125 different ways, they’re not gonna be 25. But if they have not won, and a huge portion or all their business comes from referrals alone and just add one more pillar, we call it and you can go on and on. But we have the power Parthenon, they have the nine drivers of exponential profit performance, these are small shifts that you can make and everything from your marketing your strategy approach or your distribution channel, your process system, your revenue, process system procedures, even your ideology, your belief system, if you believe the only way you can grow is by doing what everybody else does a little bit better are the same, you’re very limited. Then we created which is one of my favorite ones. The nine sticking point solutions, there are nine predominant ways on the revenue side. People get stuck and they it’s a glass ceiling, they don’t know how to break out of it. And yet it’s very simple. That doesn’t really cause any more time effort investment or is here to to shift how you look at something whether it’s, you know, losing add to the competition, poor marketing, margins are being eroded and go on and on and on. But all those can be really rapidly solved. Then we created the rules for relevancy because we realize that almost everything you do in business and in life flows from a font of how relevant you are seeing the more relevant the more people take you seriously they respond to you they commit to you they they reply to your emails, they show up for your webinars they show up for their sales appointments. And most people don’t know how to command relevancy, then I mean we’ve got all these things I got rules for gaining absolute advantage. Why is that important? Because everything in business, when you think about it is predicated about how to gain absolute ethical advantage in everything you do over everything everyone else you do it against. So almost like a tee like the the scales of justice and everything you want to do you want to keep bringing in your favorite Why do you want absolute ethical advantage? Because if you don’t have advantage, what do you have disadvantage? I always say Dan, that the two things people don’t think about enough. You want to always make irresistible offers and unbeatable propositions. Why? Because if you don’t you’re making resistible offers and beatable proposition but all these layer, each one separately has the power to increase revenue, but multiply profit performance even greater and it compounds and compounds and compounds. And as I said before you mentioned the book and how to get it, you start by acquiring a business that’s here, you blow it up ethically to here in both profitability percentage, but also in size. And when you get it up here, it automatically moves it to a much higher multiple level. And this little size with small profit, it might only be worth two or three times or maybe only a half a time. But when you get it up here, it might be worth 10 times and because you multiplied and blew up profit, you’ve got to double lever working for you, if that makes sense.

Dan Kuschell  35:56  

Absolutely. And as you’re watching or listening, what would it be worth for you to apply just some of what Jay has been talking about relevancy advantage, the Parthenon principle, the referral strategies, the factor of revenue system, optimizers, and a whole lot more. Well, that’s just a glimpse of some of what you’re going to get when you get Jays book. And when you apply the principles Jay is talking about to build business wealth, without risk to be able to create income and wealth of a lifetime, in every three to five years, sometimes less. So I encourage you go get the book right now apply what Jay is sharing with you know, Jay, as a promise we’re timewise I mean, I’ve got several other questions but I want to respect your time as well give keep a promise what’s what’s something I should have asked you that I didn’t get a chance yet.

Jay Abraham  36:49 

Know what what is? What is one of the famous quotes that has impacted my life and that I should share with people that might want them forevermore.

Dan Kuschell  37:03 

What’s a what’s a quote that you would like to share that if you didn’t share might haunt them for evermore? Well,

Jay Abraham  37:10  

it’ll haunt them either way, but when they get this, it will it will tonight or tomorrow whenever they see this or next week, it’ll profoundly shift their worldview. It’s a quote from a guy who died Bob Proctor and and I did something to help him years ago, I’ve helped so many people all over the place all kinds of, of people in the expert world. But he said something to me that really touched me. He said most people are, are non verbally tormented. They’re not saying it but it’s tormenting them all the time, because they’re obsessed with the question. Am I worthy of this goal? Can I really work the rest of my life and my job or my career and end up with enough income to you know, to live a quality life when I retire? Or will my job even stay? Or can I keep my my little business with no great marketing, you know, great profit building no great knowledge of aggregate advantage, you know, sustainable for all these years. And he said, When you learn how much more is possible from time, effort opportunity, you don’t have access to a market at the right question to ever ask is never Am I worthy of this goal? It’s the opposite. Is this goal worthy of me? And if you ask that question and say is this is the path you’re on now worthy of the rest of your life being an investment, you’re an investor, whether you like it or not, you’re investing your time, your opportunity cost, your your energy, your your expectation that you’ll be alive the next 510 30 years, depending on your age? Are you happy with the yield with the return on that investment? Your current trajectory? represents? If the answer is yes, then great. If the answer’s no, think about what I just said. And I think if you get this book, it will. It’ll shift your worldview it’ll it’ll it’ll give you a new slant on how to how to utilize and invest the rest of your life. Far, far more richly. And richness is not just money, although money is nice. It satisfaction, its fulfillment, it’s being in control. It’s having unlimited capacity to create not just prosperity, but security at a level that I don’t think anything else does. And I wish I knew this 40 years ago when I started I would have just done this. I wouldn’t use my marketing after I got control of a business blown it up. I mean, rollin is already rolling us this one more point rollin has been An interest in over 150 businesses that use the same principles to to acquire, they do a combined $6 billion of revenue annually. Now, to be fair and honest and full disclosure, one of those businesses is a real estate roll up, and you’ll learn how to do roll ups, which is cooler than AG. Because when you put many of the same business together, it makes that aggregation many times more value than just a single business. So it raises again, by sometimes two or three times the value or the multiple. But Roland basically has already had three or four exits just since he started doing it. One was, I think, 40 million, but he’s just, I mean, it’s just, he changed a whole trajectory of his life and the wealth potential he will achieve by living, you know, sort of, you know, really doing what he says, you know, when the rubber meets the road, a lot of people who are experts don’t really, they don’t live, what they what they teach, they don’t really follow their own advice. He does, I wish I had, but I’m doing it now. And I think everybody doesn’t matter if you want to buy a little, a little retail, or wholesale or service in your neighborhood, in your city, and you want to and then you systematically we’ll see how much more growth you can get how much acquisition and and you will probably when you get into this liberate the sense of true entrepreneurial passion that you maybe have inside you, you might own a business right now, Dan, but you’ve you’ve gotten sort of let’s say jaded, because it’s in other worlds hard interests are high, the economy can be challenging. You got all kinds of things going on. But But I wish I had the quote Warren Buffett had the greatest quote in the world that adversity and recession are down. downmarket, you know, adverse situations are the breeding ground of more opportunity than you can ever imagine. Yeah, this book is, I mean, I don’t think there’s anything out there remotely like it. And I don’t think there’s anything out there that not just shows you how to do it proves to you that doing it is the ultimate greater choice to invest the rest of your life, and then gives you so much certainty that you’re very comfortable actually doing it not just having it be entertainment, or something you’ll do sometime in the future. So again, as I said, You’re the investor, what kind of return are you destined to get over the rest of your life, if you don’t change the you know, the path, you’re taking the trajectory of that path where you’re committing? And and it’s a it’s a very interesting thought to contemplate

Dan Kuschell  42:56  

if you want a simple, easy way to shift that trajectory to get new insights, new wisdom, new strategy, so you can go build business wealth, without risk and create the income and the wealth of a lifetime, every three to five years, go get the book hit the leg on the page. You know, Jay, as we wrap this up, what are a couple action steps you hope our viewers or listeners take from our time today?

Jay Abraham  43:22  

Well, I mean, the one thing I really think they should do is, is take a sobering look at where they’re at right now in their life, career or business. versus where you want to be you remember the old chips they had, and when they call those things they used to navigate. They needed three reference points. Do you remember that? And the old guy do I don’t remember the name. I think it’s called a sextant. But I’m not sure if that’s what it’s called. Well, I always say you got to decide where you’re at. You got to think about where you’re going to probably go to. And if nothing changes, what life what lifestyle what you know, what will happen. I mean, there is one scary reality. There’s some very wonderful attributes by AI, jet, GPT, three, four, and all the permutations that are come out, but most likely, for all the benefit it’s going to give to a certain number of people. It’s going to not just compromise, but it’ll totally eviscerate it’ll destroy, it’ll eliminate maybe half of the jobs and now you have a choice. Do you want to be retrained in a skill set? There’s nothing wrong with that, but depends on the age. That’s a lot harder to do as you get older and I’m not talking about just when you’re 60, although that could be true. But when you’re outside of college for a while getting retrained is really hard. And it’s a lot of stress. But if you can acquire it enterprise that generates cash, and then you can immediately use that vehicle to multiply the cash it generates And then you had the luxury of deciding you want to acquire more and combine them. You want to just sell it and get it do it again. And again, we call it rinse and repeat. You want to have it pay so you can comfortably get retrained, you want to hire somebody to you got all kinds of flexibility. You don’t have that flexibility. If you are working for somebody, I did an interview with Jeffrey Gitomer, yesterday, you know, Jeffrey, Oh, yeah. And he, we made a point of first salesperson, you can be a great sales man or woman. And I said, What do you have, at the end of your career, maybe you got a 401 K, maybe you were stupid enough to live below your means and invest some of that passive income. And I mean, some of that active income and passive assets. But you really don’t have a lot, you could have been a great salesperson or a mediocre one. But when it’s done, it’s done. And there are many, many industries now where they’re, they’re eliminating the marginal ones. And they’re actually sometimes eliminating the great ones, because they’re paid too much. I mean, this is a very topsy turvy reality we’re in and you’re either in control of your destiny, or you’re being controlled, and there’s nothing in between. I don’t like the ladder. So I hope that a lot of the people that have watched this don’t like the ladder and when they realize they have free choice, why choose a limited yield, and uncertain, and a reactive sort of a controlled future when you can have the opposite.

Dan Kuschell  46:37  

And if you’re looking for a way to have more control, to have free choice to realize that you’re an investor, you have an opportunity right here and now that you can shift the trajectory of your yield with something as small as an investment in a book like this, of how to build business wealth, without risks, how to create the income and wealth of a lifetime in as little as three to five years over and over, rinse and repeat. Plus apply the principles that Jay has been talking about principles like the peanut butter cup strategy, the underpants known strategies, the Tom Sawyer strategy of getting a bunch of other people to do it for you, even you can acquire companies for little or no money down or a little bit of both the revenue system optimizer the nine pillars of growth, nine sticking point solution, absolute advantage, three ways to grow any business rules for relevancy and a whole lot more. It’s real simple. You can just go get the book and start using and applying the principles that Jay has been sharing with you. Jay, it’s it’s been a pleasure to have you with us. I want to other question, this is a personal because I’ve gotten a chance to know you personally, you and I’ve had some late night calls about do they. So ask away. So Michelle and your wife, right? If you were to turn to both of them today, and thank them for how they’ve shown up for you to give you the ability to be you at your best. What would you think your wife for and what would you think Michelle for? Yeah, that’s

Jay Abraham  48:03  

a really interesting and Michelle is my daughter, and she is responsible for operation. She’s got the technological logic and mastery and she’s really a wonderful a wonderful human being. My wife is a remarkable person. She is instilled. She’s tolerated my ADD mad scientist, crazily impulsive, impetuous conduct all my life and she accepts me and she gives me an environment that lets me be doggedly in. And an imaginably immersed in business at all hours of that the night and day weekends and holidays and have people over till the late night and do all kinds of crazy things and she lets me get impulsive and buy you know, massive artwork with that we don’t really have any place to put or cars I don’t have a place to drive and she tolerates a lot of things. She’s very intellectually sophisticated woman but she was a great, great influence on not just my four children. I have been married three times on saying it with pride but she was a wonderful influence not only on the fourth show biological children I have with her and she taught them values, character, ethos, quality of of purpose. They’re great human beings. They’re great citizens. They’re great contributors societally which everyone can’t say about their children but she was also a great influence on my children from other marriages otherwise and I really appreciate that. And she has enjoyed a V that is contagious. She has an unbridled enthusiasm Oh, he’s charismatic. She has a she’s the ultimate optimist. She’s got an obsession for learning, learning about world, their worldview on geopolitics is fascinating. And I get a kick out of her, my daughter has been behind the scenes done a lot of things to compensate for my being oblivious, and just assuming things get done. And she’s very loyal, dedicated, passionate, and she’s very bright, she doesn’t really always get the opportunity to be acknowledged for, you know, her intelligence and her and her acumen and all that she does. And I go on and on. I appreciate human beings. And I definitely preach, preach, appreciate, can’t talk, the loved ones in my family, but that’s a very, it’s a very interesting question. Thank you for asking.

Dan Kuschell  50:50  

And thank you for just giving us a glimpse in your personal life. Jay, I fortunate for the time that we’ve gotten a chance to spend in the advice and wisdom you’ve shared, not only in the personal realm, but also, you know, going back almost 30 years, but I was introduced to some of your strategies and been able to apply it and then now getting a chance to do things like those together. So it’s a pleasure. And as you’re watching or listening, I’ve got seven pages of notes here. And all the notes are here somewhere on the page that you can get access to. But the real simple stuff I want to challenge and encourage you to take right here right now. Go get the book, go get Build Business Wealth Without Risk: How to Create an Income and Wealth of a Lifetime, in three to five years, you can get that right now somewhere, there’s a link on the page, go get it, apply Jay strategies. And if you’re in a place where you’re already growing businesses, and you’re looking to go to that next level, and you’ve gotten to apply some of the strategies from Jay, make sure to reach out to his team, because there may be other collaborative opportunities as well, where maybe you can help promote the book or promote some of the other works that Jay is doing, as well. So Jay, thank you for taking the time. It’s as always a pleasure. Yeah.

Jay Abraham  52:04 

Thank you so much.

Dan Kuschell  52:05 

Awesome. Thanks. Seize the day. Make it a great week. We’ll see you next time. On another session.

Outro 52:13

Thanks for listening to this episode of growthtofreedom.com. Are you struggling to get a steady flow of new clients every day, or maybe hit a plateau or hit a wall and growing your business? Let’s help you solve this problem today. Let’s review your business and have a conversation. Do that for free today at breakthroughstrategycall.com. That’s breakthroughstrategycall.com. In addition, if you’re looking for a simple way to implement some of what we’ve been talking about in today’s episode, I want to encourage you to get our free Small Business toolkit. You can get that at activate.breakthrough3x.com that’s activate.breakthrough3x.com. If you’d like access to the special resources and all the show notes for this special episode, make sure to visit growthtofreedom.com Hey, it’s the anchor show click the buttons over here on the left. You can watch these other couple videos as well as make sure to hit the subscribe button so you can get access to the latest insights strategies and wisdom giving you more clarity, confidence and direction for exponential business growth. Hit the button now

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