Building Power Tribes with Mitch Russo [Podcast 229]

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GTF 229 | Creating A Power Tribe


Some people only buy your stuff, but others take it to a different level and actually recommend you to others. This is the power of a tribe when you create a bigger impact. Learn how to create a power tribe as I interview Mitch Russo in this episode.

As one of the most unique experts about the topic, Mitch has been helping SaaS founders, CEOs, and coaches build eight-figure companies.

He founded Timeslips Corp, sold it for eight figures, then ran Sage, PLC as COO. Later, Mitch became the CEO of Tony Robbins and Chet Holmes’ Business Breakthroughs International, which he grew to $25 million-plus per year.

He then went on to write an Amazon #1 best-selling book, The Invisible Organization.

Today, Mitch’s greatest passion is helping CEOs get extreme leverage by building independent “tribes” of certified consultants.

Listen to the podcast here:

Building Power Tribes with Mitch Russo [Podcast 229]

Let me ask you, do you live in a place where you were like, “I’d love to have a bigger impact. I’d like to grow my following. I’d like to grow my tribe of people who are not just fans of my stuff, but they’re super fans. They go out and recommend my stuff or recommend your stuff or refer us to other business?” If that’s the case, then you’re going to love this session, this interview and the strategies from one of the unique experts in the world. He helps SaaS founders, CEOs and coaches build eight-figure companies. He’s worked with people like Tony Robbins, Chet Holmes and hundreds of other clients all over the world.

He built and grew the number one software company in time, billing and accounting and build over $10 million in sales before he sold it. He helped Tony Robbins and Chet Holmes built Business Breakthroughs International and grew it from $5 million to $25 million and he was able to do that building a virtual team. One of the key strategies we’re going to talk about that’s allowed him to transform not only those businesses but dozens and hundreds of others is this concept called power tribes. Would you like to know how to be able to build new revenue streams, grow your influence without a lot of expense or costs and in many cases with no costs, get help to pay for your marketing, build super fans who happily promote your stuff? That’s what this conversation about power tribes is all about with my good friend, Mitch Russo. Mitch, how are you?

Thanks so much for having me on the show, Dan.

It’s a pleasure. There are so many insights that you have on building and growing companies, building profitable businesses. Why don’t we start off with a definition of power tribe? What is a power tribe and why should our audience care?

I’m sure everybody has heard of certification. Infusionsoft has a certification program, Salesforce, Microsoft, Intuit, there are many companies that do. If you talk to some of those people who are certified, they will tell you, “We make a living with certification.” There’s a dark side to certification as well. The dark side is that most people feel like it’s an us versus them mentality. Us meaning the consultants and them being the companies that sell them and sponsored the certification. To me, that’s wrong. What I did in my life and in my business is I decided to turn those people into something more than just a bunch of ways to make money. I decided that instead, I’d want to convert them into my tribe. The way to do that is very simple, in fact, intuitive. You take care of them, be nice to them, you treat them well, you bring them business, you train them when they need training and you reach out to them to check in and make sure that they’re doing well. In essence, that’s what a power tribe is versus a certification program. It’s an emotional indicator that says the people connected to my company love us, love our mission, love what we’re doing in the world and they are all in. That’s a power tribe.

It’s emotionally connected to your mission. If you’re reading this right now, how would you like to have more super fans connected to your mission to be all in? In addition, Mitch has got some bonuses he’s going to make available to you. You’ve got a wealth of experience, Mitch. You moved down to Florida. You’ve been at this for a long time. What is it that drives you? You could easily retire and live off all the wealth that you’ve built, the wealth creation, the investments, passive income that you’ve built, but you’re still in the game and enjoying it, working with entrepreneurs, working with SaaS CEOs. Why are you passionate? Why are you doing what you’re doing?

The first and simplest answer is because I love doing it. It’s so much fun. I love challenging myself with new problems and problems that no one else has solved. I like to make sure that if I’m asking questions, they’re questions other people haven’t yet asked. That drives my passion. To be honest, I’ve tried retirement. Dan, you probably know what that’s like. It was boring as hell. I couldn’t stand it. I couldn’t wait to go back to work, and work meaning working with people. I love helping people. I love being in the game. I love staying mentally stimulated. If that means some days working twelve or fourteen hours a day, so be it if that’s what it takes because I will do anything to help my clients succeed in this world.

In regards to certification, in regards to building a power tribe, you’ve got such a wealth of experience at being able to do this successfully at the highest level. What do you see are some of the biggest mistakes that people make? The CEOs or founders or people who want to build a certification, what did they do wrong typically?

A power tribe emotionally indicates that the people connected to your company loves your mission and what you’re doing in the world. - Mitch Russo Click To Tweet

The single biggest mistake that any CEO can make when trying to build a certification program is to put profit first. Once you put profit first, you are eroding the program from the inside out. The people in the program will sense that and know it instinctively that all you care about is the profit that the program generates. That ultimately will result in a program that will fall apart and turn against you.

When you see this happen, because it can happen on purpose or it can happen on accident. If the big mistake is focusing on profit first, what would be the first step for someone to take in factoring how they build and create their power tribe?

You gave me two scenarios. Let me address each one separately. If someone came to me with a broken certification program, the very first action to take would be to do an in-depth interview with every single member, every single certified consultant or coach, and find out what their experience has been. Find out what they think is wrong and where the wheels went off the track as far as they’re concerned. Odds are you’re going to be getting a lot of feedback, some of which you will not like. However, there’s going to be an actual formula for fixing it. To start with, when you’re building a power tribe, when you’re building a certification program, make some assumptions that a lot of people don’t make. Here’s a good assumption, “The people who are joining my program are not professional salesmen.”

That’s a good assumption because generally, they’re good at what they do but they are probably not that good at selling. They’re probably not that good at promoting themselves. How about you take a good part of that off of their shoulders and do it for them? Wouldn’t they be happy if you did that? If you told me that if I join your program you’re going to send me warm leads regularly and even help me follow up on them if I need it. That you further are going to hire your own PR person and set up interviews for me as a certified consultant in my local town, I’d be in love with you. That’s part of the prescription that’s in the book of Power Tribes about how to build your own system.

GTF 229 | Creating A Power Tribe

Power Tribes: How Certification Can Explode Your Business

If you’re reading this, would you like to have a prescription to get more warm leads coming to you every day? Would you like to have help with someone helping enroll those leads for you and turn them into clients? Would you like to essentially get low costs or almost no cost PR in your local community? We’re going to go deeper into the concepts of power tribes, what it can do for you and how to put it in place. Mitch, I can’t help it when you say have more warm leads coming in, help with following up with those leads to convert them into clients, PR. You’ve got to tell us more. How does someone get started to put this in place so they can benefit from it and grow their business?

Let’s start with some basic assumptions that a person who’s going to be building a power tribe already has a business. They already have a process, a product or a procedure that they can execute successfully to bring their transformation to their own clients. The idea of creating a certification program is to train others to do the same while sharing in the revenue that it generates. That’s the entire purpose of building a certification program. What happens is that when you already have a very avid group of users that are a subset of your user group or your clientele base, those are the ones who want to become certified consultants or be in your power tribe. Here’s the interesting thing. If you’ve been in business for any amount of time, my guess is that your client list is less than 10% of your entire list. Meaning 90% of the people in your list were interested at some point in what you do or sell but didn’t buy.

What would happen if you went back to those same people and said, “Remember when you were interested in working with me to do X, Y and Z? How about if I make the same offer to you that I made earlier but now I’m going to provide you with four live one-on-one free coaching sessions as part of your purchase? Would that convince you to get started?” Needless to say, some percentage of the 90% are going to raise their hand and say, “I will take that.” That’s what your power tribe members need to start building a coaching relationship with your clients. After four sessions, they present a page on your website, which you set up and offered to continue to work with them at a very reasonable rate, maybe a couple of thousand dollars a month. You as the company owner receives a percentage of that revenue. If you multiply that with the number of power tribe members or certified consultants in your program, you’re starting to look at some very interesting recurring revenue that takes place year-after-year, month-after-month. As a result, it’s going to smooth out your cashflow cycles and it’s going to allow you to generate revenue without having to release a new product, which for many people is a very big deal.

Not only do you charge for people to become the certified specialist in your business, but you also get a percentage of sales that they generate. I’m sure there are a lot of ways to set this up, but that would be one way so you have a recurring income stream. They’re the ones out there advocating your brand, your business, promoting you and your intellectual property or technology, whatever it might be.

Once you put profit first, you are eroding the program from the inside out. - Mitch Russo Click To Tweet

I tell the story in the Power Tribes book when I first stumbled upon this formula. I did it because we were running out of bandwidth in our tech support department back at Timeslips Corporation. I was doing it for the purpose of getting some help outside the company to work with clients to unburden our own tech support company. What was interesting about it is that after a while, those same people came back to me and said, “Mitch, can we sell your software and your support plan to our customers too?” It went through my mind like in your mind you say, “Of course, you can,” but you’ve got to think for a second. You’ve got to do this in a certain way that it does not create channel conflict. Because particularly with a retail product like we had, we’re selling directly to retailers, we’re selling through distribution. We’re selling to catalogers and all these other types of third parties. We’re selling through other software companies. The last thing I want to do is interrupt all of this and cause channel confusion and channel degradation. If you do it carefully, you can turn this tribe of amazing people into a sales channel. By accident, those people morphed into my third largest sales channel over the course of eighteen months. It generated additional millions of dollars for the company that we had never counted on.

Can you give a couple of examples of maybe not names of clients but types of clients where you’ve seen this work or industries that you have the rubber meets the road for people to get a context of?

A good example would be there was a very wonderful and amazing woman who wrote a book about saving marriages and casually started building up a couple of coaches here and there. That turned into chaos. She came to me and we straightened it out and we got her started again. When I first spoke to her and we began working together, she had five coaches of which one or two of them were friends and relatives that should have never been coaching. Now, she’s grown to 50 coaches and everything is running smoothly as a top because she implemented my program. We’ve worked with other software companies. We’ve worked with service organizations.

Another good example would be medical device companies. A dentist invented a thing for how to help other dentists straighten teeth without all the fancy appliances that you usually have to go through. This was a marvelous invention but only he could install it into a person’s mouth and make it work. I suggested that we build a network of other dentists that could go around and train dentists on how to implement this in their practice. There are many examples of doing this. There’s a guy who has a credit card processing company who decided to create a certification team to go out and sell his processes. You would almost say, “Aren’t they salespeople?” They are in a sense salespeople but they become revenue consultants once they’re out there. They’re now showing retailers how to reduce their fees and how to increase revenue by using the advantage of payment systems in credit cards and all these different ways that they would have never done before. There’s an enormous opportunity here for many different types of companies to set up certification and build a power tribe.

There are a lot of opportunities here. You might even be asking, “What if I have a coaching or a consulting type business?” Maybe I’ve got a real estate coaching business where I’m an agency and I do done-for-you services in a niche like chiropractors. Are there any limitations? Would it be a good fit for coaching type businesses?

Very much so. Here’s the thing, it’s a simple question. The question is if you provide a service, a technology or a technique to a client, and that brings them enormous transformation and they are happy with that. It could be a product as well and you could train other people to do it too, then you can certify folks. Software is natural because people who use software need help with it but coaching is exactly the same situation. The average coach doesn’t have their own intellectual property and that limits them to what they’re capable of making in the world. If someone does or if a coach is out there that has their own intellectual property, they’ve perfected a process, a service, a technique or a way of transforming a client from one state to another, then you’re in a perfect position to create certification. The other thing about creating certification is it also protects your intellectual property. Whereas anybody could theoretically learn what you do and go do it. With certification, you enter into a license agreement with your certified consultants stating very clearly what they can and cannot do. In fact, that’s how we build culture.

One thing that comes to mind if a coach is reading this, a consultant, advisor or an agency model that fits into these categories, which we have a lot of audience on our shows that fit into those categories or they run masterminds. Let’s speak to the elephant in the room, “Am I not going to be taking money out of my pocket because I have members who pay me X a year for my coaching, mastermind, agency services? If I teach them and certify them, how do I benefit?” Because now it seems like I’d have less upfront, but the other side of it there might be more. Speak to that elephant in the room. The concern someone might have as the owner and going, “I don’t want to cut into my coaching mastermind revenue.” You have wisdom and expertise around this and you’ve dealt with this before hundreds of times. I’d love to get your take on that.

I have a spreadsheet that my longtime friend and CFO created for me. Using the spreadsheet, I provide my clients with a full proforma of the first 24 months of their program. In a matter of twenty minutes, I would be able to demonstrate that we could take their business and I don’t want to use a number because for everybody it’s different. The average certification program creates about $4 million in new revenue at about 69% profit margin by the end of year two after expenses. The whole idea of multiplying your revenue is universal. If you’re a coach and you’re working, you’re booking hours, you’re making $1 million a year, your wife is happy except for the fact that they don’t see you very much, then all you have to do theoretically is get two people to do the same work you’re doing. Take 50% of what they earn and you could stay home and play with the kids or work on your Lamborghini in the afternoon. The whole point of this is that as long as you can multiply your ability to work with clients, then you can multiply your income by that same number.

Creating certification protects your intellectual property. - Mitch Russo Click To Tweet

We’ve heard Gary Halbert who is talked about a lot in our community here, Joe Polish talked about this idea of canning and cloning. Certification is another amazing can and clone strategy. It protects your intellectual property. It creates an asset value. It opens the door to leverage passive residual and passive type recurring revenue models that maybe you don’t have. It allows you to have more freedom. It allows you a lot more growth as a company. There are many incredible benefits. If you want to build a model that gives you new revenue streams, grow your influence without more expense or typical traditional costs. It helps to pay for your marketing. Essentially, it creates a steady flow of leads by building a power tribe, super fans, ambassadors that help support, promote and navigate for you. This process can help you, power tribes. Mitch, we’re coming down the home stretch here. I’d love to spend hours with you on this and go much deeper. We’ve given people a glance, the tip of the iceberg of what it can do for them, some of the mistakes to avoid, first step somebody can take to evaluate whether this is a model for them. If people want to go deeper, where can they go to learn more about what you’re doing and how to go deeper with Power Tribes and more?

There are two places I’m going to send your audience to take a little bit deeper look at all of this. The first place is called If you go there, it’s a sales page for my services. It’s informative because you will get to see some of the people I’ve worked with. You will get to see what the process is like. You will get to see if you qualified because there are three qualifying questions on that site. If you’re interested in the book, we have something going on which is pretty worthwhile. If you buy the book, I believe the book is very expensive, it’s $14.95. If you buy the book and you take your Amazon invoice number and plug it into this particular site, you’re going to get access to a $500 course for free.

If you go to, you will be able to buy it on an Amazon link right there on the site and you will be able to access the course. The course is designed to go with the book. We specialize in one part of the course just on the culture components alone, which is key to the success of a great power tribe. The beginning of the course is a real overview of the benefits of building a power tribe and some of the techniques that we’ve used to build them, and the different multiple streams of recurring revenue that come from them. It’s worthwhile if you’re going to read the book to spend an extra few hours with the videos. There are a few downloads. It’s worth it. It’s well-worth $500 particularly if you’re in the process of building one. If you’re going to read the book, it makes sense to get the course as well.

I’d encourage you to go to and get the book. You won’t be disappointed. You’ve heard of Tony Robbins. Mitch was Tony Robbins’ and Chet Holmes’ CEO. You have to think about what it would take, what type of wisdom, what type of character, what type of performance would someone have to get to work with such a high-demanding role. Mitch was the CEO for them. He helped them grow from $5 million to $25 million. That’s a five-fold increase, 500% growth with high profits. You’re getting a chance to go inside one of the key strategies. He might even tell us whether this was one of the most important strategies in growing and scaling not only that business but many other businesses he’s run and hundreds of other clients he’s worked with. You won’t be disappointed in getting to know Mitch and spend time with him one way or another. This could be the catalyst to do that.

GTF 229 | Creating A Power Tribe

The whole idea of selling certification is to make sure that the person who buys it pays again a year later to re-certify.


I want to encourage you to go to Maybe you’ve heard of Jay Abraham as well. He is one of Tony Robbins’s coaches in marketing. He says, “Mitch Russo provides a refreshing new slant on growing a business to double, redouble, maybe even double that again and again.” If you haven’t generated $100,000 in sales yet, maybe this isn’t for you. If you’re looking to get to that next level, this is a step to take. I’d encourage you to go get it at and go to Mitch, what is something I should have asked you that I hadn’t gotten a chance to ask you about power tribe yet?

What other people have asked me, and it’s a great question that comes up in some people’s mind. Someone will say to me something along the lines of, “Mitch, you talk about multiple streams of recurring revenue, why don’t you tell me what they are instead of making me guess?” Clearly, when you sell certification, you’re going to sell it for a certain amount of money. I’m going to say that for most coach certification and that type of certification, it’s going to cost between $10,000 and $20,000, which is very standard in the industry. You could spend anywhere between $5,000 and $38,000 to be a certified coach. When you normally do that, what you get is a piece of paper that says you’re certified and nothing else.

The whole idea of selling certification is to make sure that the person who buys it pays again a year later to recertify. The only way to do that is to make sure that they get value for the money that they spent. If they did not get a 300% to 1,000% return on their investment, odds are you have no chance of getting that second payment. The reason that you want to do that is that every time you make them money, you make your money. Step one is you get your recurring revenue through certification fees. Step two is you help your new certified consultants sell your products and services of which you get a very vast percentage of that sale. In fact, that percentage that you get exceeds the profit margin of any good business. If you’re going to pick up 40% to 50% of another person’s business, why wouldn’t you do that?

The third recurring revenue stream comes from a very straightforward process we call the symposium. We recommend that everyone who starts a certification program hold a live symposium every year. That symposium has generated between $350,000 and $2 million in profit every time you run it. In the book, there’s a blueprint of exactly how the symposium should go, including what we call the big reveal. In every symposium, there’s a surprise. It’s how you get people to get on a plane and fly in because they want to know what the big reveal will be. In every case, the big reveal year-after-year is going to be some ascension for members of the program. You charge for that ascension as well. In year one, you’re building your program, those are people we would call apprentices. In year two, you take your best apprentices and you turn them into mentors and you charge for that. The benefit of having done that is they as mentors get a percentage of everything the apprentices generate so that they get paid for being a mentor and the company offloads the support of their proteges directly to the mentors. It’s a great strategy. It’s a win-win across the board and you’ve only scratched the surface. There are many other ways that certification creates recurring revenue.

When you make others money, you make you money. - Mitch Russo Click To Tweet

That is unbelievable. If you want to go deeper on this idea and a whole lot more, several other recurring revenue strategies, go to and you will get the book. Take advantage of the course that Mitch has created for you. You won’t be disappointed. Don’t risk missing out. Don’t put this off until tomorrow. The reality is if your competition finds out about this and they put it in place and you don’t, in a few years, they will be light years ahead of you. You don’t want that to happen. I encourage you, get ahead of this curve. This is one of those strategies that may be as powerful as incorporating AI, artificial intelligence, into your business because it is a group to many processes. It’s a process that will continue to evolve and develop over time and people are always going to want to be a part of something. Why not your something? Why not your mission? Why not your big thing? It’s changing lives. It’s simple to take the first step by getting the book at or

Mitch, what I love about you is you’re in your 60s and you have an amazing family life. You’ve been able to build some incredible business. Your reputation is second to none out in the marketplace. You work with some amazing people. If you were to turn to your wife and thank her for how she showed up to support you on this journey of being this crazy entrepreneur and building all these companies over many several decades, this photography hobby you have, these amazing captures of life to the fullest. You seize life. That’s how I view you. If you were to turn to your wife and how she supported you in being able to be you at your best, what would you thank your wife for?

I would thank her for the freedom to be me. We started out this idea and I said to her, “I want to tell you something. It’s important to me that you do everything you can to make yourself happy and don’t ever let me interfere with that. That’s exactly how I want it to be for me too. Let’s be sure that we are making ourselves happy and if it’s something that we’re doing together, that’s even better.” The ability to stay happy and to stay positive without feeling like you’re being pulled in, dragged down or restricted in any way is very important to me. It’s very important to have a great relationship.

Your daughter is a rockstar in her own right. What would you say would be the greatest couple of values and/or traits that you hope you’ve instilled in your daughter in business, achievement and success?

GTF 229 | Creating A Power Tribe

Think about what it takes to train someone to do what you do or what your company does, then try and put that material in a place where you can access it.


When we were starting Timeslips and building the company, we were able to achieve the number one slot very quickly in about two years and we kept it year-after-year. We were rated by magazines every year. We kept the number one slot year-after-year except for one year. One year, we released software that had too many bugs and we lost the number one slot. What was interesting and this was a social experiment as much as it was anything else, we noticed that the morale in the company took us a hit. People no longer felt like they worked for the number one company. We then guarded the troops and worked hard to get back to number one and we did it. We were once again the number one. I believe that even after I sold the company, it has stayed in the number one slot all these years.

When my daughter was born, I had this idea that if I could find a way to get her connected to this feeling of mastery and this feeling of being successful, that it would serve her all her life. As a little girl, we would try all these different things to see what she liked best. We tried music lessons, skating lessons, bowling lessons, you name it. I’m sure you’ve been through all that as well but it turns out that what she gravitated towards was something very silly. She gravitated towards candlepin bowling and I didn’t care. It doesn’t really matter what it is. What matters is that they are passionate about it and they want to be the best at it.

After four years of going twice a week and many weeks, they invited her to be in the tournament. They invited her because another kid got sick. She wasn’t the first choice. They brought her to the tournament and here she is with these kids. They’re two and three years old or bigger than her and it’s her turn to bowl. Amazingly, they chose her very first in the tournament, which in my mind put a lot more stress on her that way. She started out and she rolls two gutter balls in a row and all the kids started to laugh at her. She didn’t care. She picked up the ball and then rolled what would amount to five strikes in a row. It was the best game she had in her life, starting out as the worst game she ever had in her life.

After that, they won the tournament. That was the first time in 30 years that little bowling alley ever won a tournament. They took and brought her to an evening gala dinner where they gave her a little award and everything else. Here’s the interesting thing. I had this thought, I will never forget it. I said, “My work is now done.” The reason was that she experienced what it’s like to be the best at something and be celebrated at that. I never had to tell that kid, “Get in your room and do your homework,” ever once because all she cared about was getting her homework. She wanted to be top grades in the school. All throughout her life, in some ways it has caused her some stress, which in retrospect, I didn’t see her having but this has been the driving factor in her life as well.

It doesn't matter what it is you want. What matters is that you are passionate about it and you want to be the best at it. - Mitch Russo Click To Tweet

You never know what it’s going to be. As you’re reading this, I encourage you as you take it from Mitch, what could you take from this as a parent, as a CEO, as a spouse, as a partner, as a coworker, as a colleague, all kinds of different roles that we play in? How we show up and support the people around us to allow them to achieve mastery and to allow them to be passionate about what they’re passionate about, what we’re passionate with. Everybody does things for their own reasons. Identify what those motivations and reasons are and help them fill those and help them support those. It can open the door to mastery, not just in that area but in all areas of life. If you’d like to get mastery in being able to build an almost cult-like tribe or a cult-like following, ambassadors, super fans, beyond raving fans, beyond fans that can help you grow your business without more traditional costs and without more traditional expenses. In fact, in many cases, you almost eliminate those by following the strategy. I want to encourage you to go get Power Tribes book at Mitch, what would you say would be one, two or three actions steps you hope our audience take from our time together?

Probably the best thing to do is to take a look at the people who use your products and who buy your services. Start to identify your top people, the best ones, the ones that are most excited about it, the ones who know it the best, the ones who seem the most enthusiastic. Do that. That is going to help you isolate that key group of people that potentially could become part of your future in a very big way. Step two would be to start to consolidate your training materials. Think about what it takes to train someone to do what you do or what your company does. Try and put that material in a place where you can access it quickly in case you wanted to build yourself a power tribe. The third thing and this is the glue that keeps it together. Think about the tools that you don’t have or that maybe you have that are only used internally that could help an outside consultant to do the job you do faster, better, cheaper and most importantly make them dependent on you. Once you figure that out, once you build that tool, then at that point people will renew year-after-year because they’re using that tool every day with their own clients.

Those are some great insights. Number one, identify who your top people are and how that can be leveraged into something much bigger like a certification or like your power tribe. Number two, consolidate your training materials. Narrow down the training to create that system, to create that blueprint that makes it replicable for others to clone. Number three, what tools do your constituents or your stakeholders need that maybe they don’t have that you could provide on an ongoing basis? That they don’t have now but they can get from you if you packaged it and created it properly. If you want to go deeper and learn how to be able to do some of that much better, much faster, much easier, then I encourage you to get in touch with Mitch. Go to and take that first step. If you want to go deeper with him, you will find that Mitch is not the hardest guy to get in touch with.

If you’ve taken the first few steps though, you want to make sure to read through his book, go through the course, then reach out to him and go, “I want to go deeper with this.” That would be the best way to leverage someone with Mitch’s background and experience. Mitch, I want to say we’ve gotten a chance to know each other over the last few years. It’s a blessing to call you a friend and see how you show up, help companies, support and build people. I hope that we can do this more often. I’d love to have you on our show more regularly because I find our conversations valuable. I think about a couple of the conversations we’ve had on the phone and meeting out at conferences over breakfast or lunch. It had been stimulating as well. I want to thank you for being here with us.

It’s my pleasure. I’m going to throw out a teaser. When I worked with Tony Robbins and I assisted Tony in building his own learning management system, Tony taught me three key aspects of what it takes to comprehend information fully. If you follow these three very critical steps, you will be able to achieve 100% comprehension in the training materials you build. Those three steps are in the book.

Go get the book, go deeper with Mitch and you can get those at your fingertips. We can use that as a teaser in the copy for what can Tony Robbins teach you to comprehend that greater training, get better applications, better implementation. If you’d like to learn those, you can go to Mitch, thank you. I appreciate it. I would encourage you to take action with what Mitch has been sharing with you, go get the book. If you never want to miss an episode, you can go to Enjoy your week, seize the day, make it a great week and we will see you next time on

Resources mentioned in this episode: 


Breakthrough Strategy Call

If you want to go deeper and create a personal plan to get unstuck, stop the leaks in your business, ultimately free yourself from your business, or to get your next BIG Breakthrough, let’s have a Clarity Call.

You’ll walk away from it with clarity, new insights, and actions you can take to exponentially grow your business… to grow with less stress- even if we never work together.

To reserve your Clarity Call, go to or send an email to [email protected]  with Breakthrough Strategy Call in the subject line.

PPS: As we’re heading into a period of change in advertising and economy shifts, if you know of someone else who is looking for effective strategies, here are 3 ways we can help:

#1 – Send them to our Podcast (over 200 hours of insights, wisdom, and strategies) at

#2 – Forward this episode to them.

#3 – Make an introduction and connect us at [email protected]  and/or encourage them to schedule a Clarity Call at 

About Mitch Russo

GTF 229 | Creating A Power TribeMitch Russo founded Timeslips Corp, sold it for eight figures, then ran Sage, PLC as COO. Later, he became the CEO of Tony Robbins and Chet Holmes Business Breakthroughs International, which he grew to $25 million-plus per year, and then went on to write an Amazon #1 best selling book, The Invisible Organization.

Today, Mitch’s greatest passion is helping CEOs get extreme leverage by building independent “tribes” of Certified Consultants.

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