Create, Distribute, and Leverage Your Content To Get More Clients | 342
Dan Kuschell is a husband, dad, serial entrepreneur, and angel investor. He runs Breakthrough3X, a company that gives you instant access to a Fractional CMO Team. Breakthrough3X helps founders and CEOs grow their businesses 3 to 10x and generate more clients daily with a simple system that gets them free from the day-to-day. Dan has owned 12 companies since 1992, building multiple businesses with revenues exceeding eight figures before selling. He is also the Host of the Growth to Freedom podcast, where he interviews industry leaders and experts in a variety of fields.
Here’s a glimpse of what you’ll learn:
- Are you struggling to leverage content for your small business?
- Dan Kuschell’s secret weapon for boosting your marketing content
- How to start generating more promotional and campaign ideas for your business
- Dan shares a snapshot of his 2022 content calendar tool
In this episode…
In the history of business, there has never been a moment as exciting and full of opportunity as right now. This is especially true for small businesses, which have a wealth of technology and information right at their fingertips. So, why do so many small business owners and entrepreneurs still struggle to create great marketing content?
The answer may lie in the approach. As Dan Kuschell says, small businesses have more resources than ever to compete with the giant corporations, but many don’t know where to start when it comes to generating content. Luckily, Dan has the secret advantage you need to successfully leverage your content in 2022.
Dan Kuschell shares his expert content creation tools and strategies in this episode of Growth to Freedom. Listen in as he discusses the challenges small business owners face with creating great content, the marketing maximizers you should be taking advantage of, and the content blueprint that will help you beat the competition in the new year. Stay tuned for more!
Resources Mentioned in this episode
- Growth to Freedom with Dan Kuschell
- Dan Kuschell on LinkedIn
- Breakthrough3X
- Schedule Your Breakthrough Strategy Call
- To access Dan’s marketing content blueprint, email [email protected]
Sponsor for this episode
Thanks for listening to this episode of growthtofreedom.com.
Are you struggling to get a steady flow of new clients every day? Or maybe hit a plateau or hit a wall in growing your business? Well, let’s help you solve this problem today. Let’s review your business and have a conversation. You can do that for free today at breakthroughstrategycall.com. That’s breakthroughstrategycall.com.
In addition, if you’re looking for a simple way to implement some of what we’ve been talking about in today’s episode, I want to encourage you to get our free small business toolkit. You can get that at activate.breakthrough3x.com. That’s activate.breakthrough3x.com.
If you’d like access to the special resources and all the show notes for this special episode, make sure to visit growthtofreedom.com.
Want a steady, predictable flow of clients daily?
I have a handful of hand-picked, high-level clients I work with in small groups or one-on-one. We go beyond typical consulting and coaching. We help YOU implement, get clients, and grow with less stress.
We meet on a regular basis to look at what’s working, what’s not, and what you can do to move the needle forward week by week and grow continuously (all while reducing stress and complexity in your systems).
We discover holes and gaps in your business, where you can tap into profits and opportunities you’re missing, and help with everything from hiring teams to revamping your models. We’ll help you design and build new funnels, as well as strategize and implement massively profitable, repeatable revenue and marketing campaigns.
And where needed, we have our team help implement.
In some ways it’s like having both an outsourced CEO and CMO on your team.
If you want to go deeper and create a personal plan to get unstuck, stop the leaks in your business, ultimately free yourself from your business, or get your next BIG Breakthrough, let’s have a Clarity Call.
You’ll walk away from it with clarity, new insights, and actions you can take to exponentially grow your business… to grow with less stress — even if we never work together.
To reserve your Clarity Call, go to BreakthroughStrategyCall.com or send an email to [email protected] with Breakthrough Strategy Call in the subject line.
PS: As we’re heading into a period of change in advertising and economy shifts, if you know of someone who is looking for effective strategies, here are 3 ways we can help.
#1 – Send them to our Podcast (over 200 hours of insights and strategies) at: www.growthtofreedom.com
#2 – Forward this episode to them.
#3 – Make an introduction to connect us at [email protected] and/or encourage them to schedule a Clarity Call at: www.BreakthroughStrategyCall.com
Episode Transcript
Dan Kuschell 0:03
Welcome to growthtofreedom.com, the show that brings you inspiration, transformation, and leadership. We’re helping you connect the dots, see the blind spots, and get unstuck. So you can go out and generate more leads, more sales, more profits. More importantly, so you can go out and have a bigger reach, a bigger impact, and make a bigger contribution. We’re at one of the most exciting times in human history, especially for founders and CEOs of small companies. Never before in history, have small business owners been able to compete with big giant corporations with the use of all the technology that’s available to us today.
Never before in history have small business owners been able to compete with big giant corporations, with the use of all the technology that's available to us today. - Dan Kuschell Click To TweetSo let me ask you this, you know, do you struggle a bit to create content, or distribute your content? Or do you have a sense or a feeling like, golly, I can only leverage more of my content? Well, if that’s the case, then today’s segment is for you. Because we’re going to talk about how you can create, distribute, and leverage your content. Even if you’ve tried all kinds of other things before. In fact, today, we’re going to show you how you can tap into 42 different campaigns that you can use, starting today, how you can easily create content, right? How you can create a calendar to execute, to be able to implement, and even track all of your activities, so you can get free from the day to day. Now, why is this important? Right? So many times, you know, in recent weeks and months, we’ve been in conversations with a lot of our private clients. And one of the common things that they’ve said to us, they said, Dan, you know, I really wish that my team could take this content piece I’ve created, call it a podcast, call it an article, call it a blog, call it a video, I wish my team could take this content piece, and leveraging. But here’s the problem. The problem is, so many times people are starting from ground zero, to take that content piece from zero to 100. Well, what if once and for all you will have a simple tool in place, most importantly, to give to your team, so that they can be an 80 on the 100 scale. And they can take that piece of content from 80 to know what to do with it, where to put it, how to leverage it and a whole lot more, even if they don’t have your creativity, even if they don’t have your marketing mindset, even if they don’t have an understanding of what we refer to, which is direct response branding.
So why is this important? Well, a few reasons. What we’re going to do here is we’re going to walk you through a simple tool that helps you create, distribute, and leverage your content easier than ever before, it’s a system. So you can get clients daily, so that you can have something predictable in place that gets you out of the day to day. And literally you can get someone else to do it for you. This is a content or a marketing calendar. That can be a secret weapon for you and your business. Right. So let’s go ahead and walk through this really, really quickly. And I’m going to shift gears here, you know, and share this other screen with you to show you this content marketing calendar tool, geared for 2022. If you’ve ever wanted to have a ready for you done for you type system in handy our team so they know what to do every single day. This is the tool for you. It’s geared for owners, founders and CEOs who are looking for a simpler way to get their content out there and leverage. So for example, in January of 2022, this campaign toolkit gives you the ability to have 42 different campaigns to work with. And I’m just going to give you a snapshot here, you can see that it goes month by month, but you’ve got campaign focus focuses. So for each day in the calendar month your team can identify are we focused on prospects are we focused on current clients or we focused on social media, then it gives you an initial 11. But again, there’s up to 42 Different promotion ideas, from email, to books, to direct mail to podcast, etc. They can enter that here in the days. In addition, it taps into the themes that are going based on a bunch of the holidays that exist in a calendar month. We’ve got this all outlined for you to make it easy for a team member to do this for you month by month. You can see here March and April, May, June July, the entire year is here for you. Just like that in a snapshot, right. And these are the marketing maximizers things that your team can be using things like thank you notes and gifts strategic partnerships joint venture sponsorships telemar Adding video in an email automated presentations, and a whole lot more literally, there’s over 50, marketing maximizers, your team can use and just plug in the day. And the activity whether it’s one two or three prospect current client or social media or all three, and it gives you have a simple way to look at it.
These are the marketing maximizers — things that your team can be using. Things like thank you notes and gifts, strategic partnerships, joint ventures, sponsorships, telemarketing, automated presentations, and a whole lot more. - Dan Kuschell Click To TweetBut here’s the thing you might be saying, Well, Dan, well, how can I get this? Well, I want to give you access to this incredible simple tool to help you have a way to create content, to distribute content, and to leverage your content easier than ever before. And if you want to get access to this tool for 2022, it’s really, really simple, you can send us an email at [email protected], [email protected]. And in fact, I want to give you a snapshot when we this is just one of about 30 different tools when we work with our private clients that we help install that we help implement with and for them along the way as we work together to create results. And one of the incredible tools that we use is this simple content calendar. And I don’t have time to go through the entire details. But I just want to give you a snapshot, you know whether you create something like this on your own, or maybe we get a chance to work together. But it’s the 2022 content calendar, and it’s set up in four easy steps for you to track your month by month activity with your business, right. And again, you can just plug the holiday in, you’ve got the publication, you’ve got the scheduled articles, you’ve got the articles on deck, you’ve got social media posts, you’ve got special holidays, global themes, your campaign topics and themes all laid out here. It even includes the ability to track what emails you’re going to be sending out. And again, this is fully editable. When we work with a private client. We make it simple. Why? Because again, a common problem we hear and again, whether it’s April, or whether it’s June, or whether it’s September, or you know the time of year that I hear a lot of frustration from Olli, I wish my team had a plan to build around all the things going on around Black Friday, or Small Business Saturday or Cyber Monday or giving Tuesday and get it set up in advance. Right now you as a founder you as a CEO, let’s face it, you likely have that creative mind. So you doing it off the cuff probably is easy for you. Well, guess what? What if you had a way to take it off your plate, to also give your team the ability to have start date, a launch date and an end date all pre built, pre done and set up for them. Right now again, whether you use our tools, or whether you create your own tools like this, we wanted to give you a snapshot of how this works and how it can work for you.
So with that in mind, you know, you might be saying to yourself, Well, Dan, this is amazing. This is awesome. In fact, I’d love to learn more about how to implement more of this kind of stuff in my business. So what I want to do is if something here intrigues you, number one, if you want to get access to this tool, this simple marketing plan, calendar and content blueprint tool that I walked you through with over 42 Different ready made campaigns that your team can decide to choose and then leverage and put it in a calendar like we’ve set up for you, you can do that. And if you want to get access to this tool, you can send us an email at [email protected]. That’s [email protected] in the subject line, just put marketing calendar blueprint in the subject line, let us see and put a couple notes in there about how you heard about us. And I’ll have my team respond and send you this amazing, simple tool for you to put in place. Now maybe you’re watching, maybe you’re listening, maybe you’ve been following us for a while, right? We’ve been very fortunate to work with over 5000 founders and CEOs maybe like you, who are looking for ways to simplify their business to get more clients Daily and get free from the day to day. So if you’re looking for help, what we’re like is we’re like a co pilot, right working side by side with you in your business to help you implement a system to drive sales.
We're like a co-pilot working side-by-side with you in your business to help you implement a system to drive sales.. - Dan Kuschell Click To TweetIt’s kind of like having an outsourced cmo and CEO team, on staff on call for you to help you get a system in place to get clients daily, so you can get free from the day to day, right. So we make it really, really simple. If you’re interested in learning more about how we can help you, right? We’re who a lot of the top experts that you know and I know turn to when a lot of other other places a lot of other agencies have screwed it up. And so they come to us to help you know do a cleanup to help fix their sales, fix their marketing, fix what it is that they need so that they can have a predictable system for marketing and selling working for them. And they’re free from the day to day if you’d like to learn more about how we can help let’s just talk let’s talk about your business. Review your business. Talk about some of the simple fun things that we can help you want to take advantage of that. You can go to breakthroughstrategycall.com, that’s breakthroughstrategycall.com, breakthroughstrategycall.com. Enter your information, our team will follow up with you look to schedule a talk and see how we can help together. In the meantime, I encourage you to take action with what we’ve shared, use the marketing calendar blueprint to create, to distribute and to leverage your content in ways that are so much easier than they’ve ever been small business owners, founders and CEOs like you and me to get free from the day to day burden of having to do with ourselves. So take action, apply what you’ve seen, apply what you’ve learned. I look forward to hearing how it works for you and what happens and that’s it for now. We’ll see you in another segment soon. Have a great day.
