How to Create Momentum, The Five P Process, and Serving your Clients with Excellence [PODCAST 101]

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How to Create Momentum, The Five P Process, and Serving your Clients with Excellence [PODCAST 101]


In this episode of Growth to Freedom you will discover how to create momentum with the five “P” process. My wife and I traveled to Washington D.C. for the Inauguration and it got me thinking about how some people create momentum and others don’t.

In this episode find out why you may want to be paranoid about your business (in a healthy way)! Most people don’t think of paranoia as being helpful but it can serve you well.

You’ll walk away from this episode with helpful diagnostic questions to ask yourself. These tools will enable you to bring your “A” game and serve your clients with excellence!
Here’s a glimpse of what you’ll learn in this show:

  • My introduction to today’s episode subject: Creating Momentum – The Five P Process; [1:30]
  • How do some people have the ability to create momentum more than others? [12:50]
  • A deeper look into the marketing plan; [14:00]


Resources mentioned on this episode:




This show brought to you by Done for You Solutions. Outsourcing doesn’t have to be difficult. Whether you’re looking for customer service, optimizing your website, or a virtual assistant to help with reporting, data, or research, Done for You Solutions can help. I’ve used Done for You Solutions for years and they help simplify. Click here to learn more and let the founder Ric Thompson know that you heard about him from our show.

Genius Network is the place high level entrepreneurs go for collaboration, contribution, and connections not available anywhere else. Members get strategies for exponential growth and opportunities for deal making, strategic partnerships, joint ventures, and more. Membership is by application only.  Click here to learn more. I was one of the original members when Joe started it in 2007 and today I get to help grow the company in my current role. You can also learn more about the Genius Network Annual Event here – which is the one time per year the group is opened to non-members.



People mentioned on this episode:




Quotes from this episode



This Five P-Process is a playbook to give you a path for progress. ~ Dan Kuschell

Every model has a shelf life. ~ Dan Kuschell

How much planning do you spend each year, or for each campaign, or each thing that you do? ~ Dan Kuschell

As a business, what can you and I do to prepare for the fact that everything has a shelf life? ~ Dan Kuschell

Its best in business to be a little paranoid. ~ Dan Kuschell

Once you identify the bigger problems that your clients are facing, what are the solutions for each of those? ~ Dan Kuschell

What are your client’s top three to five desires? ~ Dan Kuschell

What are your client’s emotional drivers? ~ Dan Kuschell

What are the reasons your client’s are not buying from you? ~ Dan Kuschell

I reduce complexity. ~ Dan Kuschell

Who is your ideal client, who is your target market? ~ Dan Kuschell

Most people don’t plan to fail, they just fail to plan

Who do I want to be a hero to? ~ Dan Sullivan


Breakthrough Strategy Call

If you want to go deeper and create a personal plan to get unstuck, stop the leaks in your business, ultimately free yourself from your business, or to get your next BIG Breakthrough, let’s have a Clarity Call.

You’ll walk away from it with clarity, new insights, and actions you can take to exponentially grow your business… to grow with less stress- even if we never work together.

To reserve your Clarity Call, go to or send an email to [email protected]  with Breakthrough Strategy Call in the subject line.

PPS: As we’re heading into a period of change in advertising and economy shifts, if you know of someone else who is looking for effective strategies, here are 3 ways we can help:

#1 – Send them to our Podcast (over 200 hours of insights, wisdom, and strategies) at

#2 – Forward this episode to them.

#3 – Make an introduction and connect us at [email protected]  and/or encourage them to schedule a Clarity Call at 

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