Discover a Content Marketing Plan that WORKS, Tools to Connect with Your Audience, and How to Leverage Success with Joe Pulizzi [PODCAST 122]

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Discover a Content Marketing Plan that WORKS, Tools to Connect with Your Audience, and How to Leverage Success with Joe Pulizzi [PODCAST 122]


Did you know you can generate more leads and sales by offering content to your audience? As you can imagine, there is a strategy to be able to do it properly.  

One of the keys is to go SMALL to go BIG? It might sound crazy but it will make sense once you listen to this episode with guest expert Joe Pulizzi.

Joe is an expert in content marketing and founder of the Content Marketing Institute. He’s been able to work with enterprise brands like LinkedIn and many others!

In this segment, you’ll hear Joe describe a content marketing plan that actually works! In addition, Joe shares tools you can use to connect with your audience and how being patient and honing in on one aspect of your business at a time can unlock massive growth.


Here’s a glimpse of what you’ll learn in this show:

  • How Joe got his start – Why content marketing; [3:00]
  • The biggest mistakes people make in marketing; [7:30]
  • Game changing strategies you can put in place; [16:00]
  • What you can learn from failure; [21:30]
  • And more…


Resources mentioned on this episode:




This show brought to you by Done for You Solutions. Outsourcing doesn’t have to be difficult. Whether you’re looking for customer service, optimizing your website, or a virtual assistant to help with reporting, data, or research, Done for You Solutions can help. I’ve used Done for You Solutions for years and they help simplify. Click here to learn more and let the founder Ric Thompson know that you heard about him from our show.

Genius Network is the place high level entrepreneurs go for collaboration, contribution, and connections not available anywhere else. Members get strategies for exponential growth and opportunities for deal making, strategic partnerships, joint ventures, and more. Membership is by application only.  Click here to learn more. I was one of the original members when Joe started it in 2007 and today I get to help grow the company in my current role. You can also learn more about the Genius Network Annual Event here – which is the one time per year the group is opened to non-members.


People mentioned on this episode:


Breakthrough Strategy Call

If you want to go deeper and create a personal plan to get unstuck, stop the leaks in your business, ultimately free yourself from your business, or to get your next BIG Breakthrough, let’s have a Clarity Call.

You’ll walk away from it with clarity, new insights, and actions you can take to exponentially grow your business… to grow with less stress- even if we never work together.

To reserve your Clarity Call, go to or send an email to [email protected]  with Breakthrough Strategy Call in the subject line.

PPS: As we’re heading into a period of change in advertising and economy shifts, if you know of someone else who is looking for effective strategies, here are 3 ways we can help:

#1 – Send them to our Podcast (over 200 hours of insights, wisdom, and strategies) at

#2 – Forward this episode to them.

#3 – Make an introduction and connect us at [email protected]  and/or encourage them to schedule a Clarity Call at 

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