How to Effectively Use Reverse Prospecting to Grow Your Business, Get Greater Clarity, and Increase Your Reach with Steve Gordon [PODCAST 166]

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How to Effectively Use Reverse Prospecting to Grow Your Business, Get Greater Clarity, and Increase Your Reach with Steve Gordon [PODCAST 166]


Have you ever been in a place where you wish you had a methodology in place where you could go out and get more business? What if you could get out of having to prospect so much? Imagine what it would be like to have some relief from always having the weight of the business on your shoulders.

Today’s conversation is with Steve Gordon. Steve is the Amazon #1 Business Best Selling Author of “Unstoppable Referrals.” He shows high-ticket service businesses how to stop begging for referrals like that creepy used car guy, and instead, attract 10-times more referrals, with less effort using content.

In this segment, you’ll learn about Steve’s tried and tested, “Reverse Prospecting” method that can help you work smarter rather than harder. You’ll walk away with tools you can use today to gain more clarity and focus in your business.

Here’s a glimpse of what you’ll learn in this show:


  • Common misunderstandings about getting clients in a predictable way; [3:00]
  • An exercise you can use to get greater clarity and focus; [4:30]
  • Why does Steve focus on client acquisition and referral marketing? [7:00]  
  • Steve talks about challenges he has faced and lessons learned; [9:00]
  • What is reverse prospecting? [13:00]
  • How do you turn an introduction into an actual client? [19:30]
  • Steve shares how a referral kit can help you find right fit clients; [21:30]
  • How to connect with Steve’s resources; [24:00]
  • Releasing ideas that can do your selling for you; [26:00]
  • The transformative impact of learning to focus; [29:00]
  • The personal side of Steve’s story; [31:00]


Resources mentioned on this episode:




Want to get more clients, grow, and scale your business? We show business owners how to implement automated sales, marketing and hiring systems so you can have a bigger impact, reach, and contribution. Go here for our free video training now at:

Have you struggled with Hiring? Wouldn’t be great to get someone who could bring you more sales, or help you get more off your plate? According to research by Glassdoor, you are 5 times more likely to make a bad hire without a proven process or system for hiring. Bradley Smart estimates the cost of a bad hire between 7 and 24 times of someone’s annual earnings. Factor that a bad hire could cost you between $40k and over $225K, it’s no wonder many business owners shy away from hiring. It’s not your fault and you don’t have to leave it to chance. Get your copy of the Free Ultimate Hiring Blueprint TodayGo here for your copy right now.

This show brought to you by Done for You Solutions. Outsourcing doesn’t have to be difficult. Whether you’re looking for customer service, optimizing your website, or a virtual assistant to help with reporting, data, or research, Done for You Solutions can help. I’ve used Done for You Solutions for years and they help simplify. Click here to learn more and let the founder Ric Thompson know that you heard about him from our show.

Genius Network is the place high level entrepreneurs go for collaboration, contribution, and connections not available anywhere else. Members get strategies for exponential growth and opportunities for deal making, strategic partnerships, joint ventures, and more. Membership is by application only. Click here to learn more. I was one of the original members when Joe started it in 2007. You can also learn more about the Genius Network Annual Event here – which is the one time per year the group is opened to non-members.



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PPS: As we’re heading into a period of change in advertising and economy shifts, if you know of someone else who is looking for effective strategies, here are 3 ways we can help:

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