Get High Profile Clients & Be Unique With Values-Based Selling | 341

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Dan Kuschell

Dan Kuschell is a husband, dad, serial entrepreneur, and angel investor. He runs Breakthrough3X, a company that gives you instant access to a Fractional CMO Team. Breakthrough3X helps founders and CEOs grow their businesses 3 to 10x and generate more clients daily with a simple system that gets them free from the day-to-day. Dan has owned 12 companies since 1992, building multiple businesses with revenues exceeding eight figures before selling. He is also the Host of the Growth to Freedom podcast, where he interviews industry leaders and experts in a variety of fields.

Here’s a glimpse of what you’ll learn:

  • Dan Kuschell shares the incredible benefits of values-based selling
  • How to build a values-based model that boosts trust and respect with your clients
  • Dan’s simple exercises for identifying your company’s core values
  • Where to access Dan’s values-based business playbook tool

In this episode…

Have you been looking for a practical strategy to help you differentiate your business and get more clients daily? At this point, you already know that customers can see straight through an ingenuine sales approach. That’s why the best way to stand out from the crowd is to stand for something you believe in.

That’s where values-based selling comes in. As a sales approach that stems from your company’s core values, this method is the key to building more trust, gaining more respect, and making a memorable impact with consumers. So, what is the first step to developing a values-based sales model for your company?

In this episode of Growth to Freedom, Dan Kuschell reveals why you should implement values-based selling into your business today. Tune in to discover the benefits of a values-based sales method, from gaining more trust with your customers to standing apart from the competition. Dan also shares his simple exercises for developing this approach and how to access his values-based business playbook. You don’t want to miss this episode!

Resources Mentioned in this episode

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Are you struggling to get a steady flow of new clients every day? Or maybe hit a plateau or hit a wall in growing your business? Well, let’s help you solve this problem today. Let’s review your business and have a conversation. You can do that for free today at That’s

In addition, if you’re looking for a simple way to implement some of what we’ve been talking about in today’s episode, I want to encourage you to get our free small business toolkit. You can get that at That’s

If you’d like access to the special resources and all the show notes for this special episode, make sure to visit

Episode Transcript

Dan Kuschell 0:03

Welcome to, the show that brings you inspiration, transformation, and leadership. We’re helping you connect the dots, see the blind spots, and get unstuck. So you can go out and generate more leads, more sales, more profits. More importantly, so you can go out and have a bigger reach, a bigger impact, and make a bigger contribution. In a place in time with your business where you’re wondering to yourself, you know, how can I be different? How can I get more new clients daily, without seeming like I’m like everybody else? Well, one of the most powerful ways to be able to do that is value based selling. And, you know, one of the interesting things about value based selling is that it can put you in a position where you’re, you’re unique, you stand out from the crowd, you stand for something, you know, there’s a great quote that says, If you stand for nothing, you’ll fall for anything. Right. So as you think about your clients, you know, if if you want to attract more high value, high profile type clients, one of the best ways to be able to do that is to build a value based selling method. I’m going to walk you through a couple strategies related to that today. Now, why is this important? Especially today, more than ever, right? Have you noticed that there are more and more and more experts coming on the scenes these days, more and more companies with credibility, authority and a whole lot more? And one of the things about a value based selling proposition is that if this is you, right, if this is you, between you and a potential colleague, prospect candidate potential client potential relationship, you’re usually in the beginning, there’s low trust, right. And there’s also low respect. And what a good value based selling model will do is it will take someone who doesn’t know you, doesn’t trust you yet, doesn’t respect you yet. Any value based model can boost trust, and also boost respect in the process. Right. So if that’s what you want, you want higher trust in higher respect in your relationship, in building more new clients daily building more high profile clients, then this is one of the most powerful ways to be able to do this, right.

And so I want to give you a couple steps to identify values that are pretty easy to do, right? You don’t need a three day training program, you don’t need seven days, you don’t need to, you know, spend months with consultants. Right? Here’s a simple place for you to start is it is asking the question, you know, what do you value? Most? Right? What do you value most? Right? And if you pull out a fresh sheet of paper, you can identify like, what do you value most, and what I encourage you to do is to maybe be thinking in terms of from any emotional point of view, you know, you know, there’s all you know, Maslow’s hierarchy of needs, which are, you know, based on a certain, you know, like layers of this are based on emotions there, Brendon Burchard, has a certain set of emotional needs. Tony Robbins has a core set of six emotional needs and emotional drivers, right? There’s certainty. Right, which there are other words for certainty, like, confidence, clarity, things like that, then there’s uncertainty, and like the, you know, layman’s terms of uncertainty as things like, you know, fun adventure, freedom, right, and a whole lot more, you know, then there’s significance, right? Man search for meaning fits into this. Right, but its purpose, its meaning, what is the meaning? What is the purpose behind it, you know, then there’s love and connection, right, which, you know, connection, collaboration, love, you know, these sorts of values are emotional based needs. And then there’s growth, right, which is a higher need higher elevation. And by the way, this is low level, going to the higher levels, growth in mastery focused. And that leads to contribution. Right? So these might be a few of the ones you start with, but think of yours the way you would describe them, right, what you value most. And I would encourage you to really think about identifying what are the three most important for you, like the three and maximum of five? You know, we recently did a full day session with one of our private clients, and they literally had about 15 different values. Well, if someone were going to ask their team, you know, what are your core values as a business and You know, that team member would have to name 15, like his 15 easier to remember or a core base of three that are the foundation of what you do, right. So I’d encourage you to, you know, keep it to three to five, that you choose of what you value most. And here’s another great exercise to do is then take it to another level, right? And this is a great place, and a great time in history, to be able to ask your, your clients, maybe ask your friends, ask your peers, ask your family, you know, hey, what do you value most about me, and or our company, right? And you’ll start to notice some themes that if it’s consistent, and its value based, that will start to shine through. So this is a simple way that you can get started that you can literally in a handful of days, get real clarity on your key values, your company core values, and a whole lot more.

And what I want to share with you is we put together this simple tool here, right? And the simple tool, essentially, we call the business playbook, you know, and you’ll see here that it’s got the values that are built in here, right? What are the core values of your company, then it goes deeper. And by the way, this great, this one page blueprint, this this business playbook, if you will, is a great tool to do onboarding, it’s a great tool to send your, your clients or potential clients, it’s a great tool to use for virtual staff, full time staff in house staff, people that are you know, virtually all over the world and a whole lot more to get everybody on the same page. What is your focus? In other words, what is your mission? What is your purpose and focus as a company? What is your future focus, you know, giving your partners stakeholders, your team, internal full time, part time people, a snapshot of where you want to be in three years, really helps people participate? You know, there’s a great quote that says, you know, if they plan the fight, they won’t fight the plan. Right. And a great way to get people on board is to give them the plan. Right, then in addition, you know, especially as a lean business, right, and we consider a lean business or small business, anything that’s under $30 million a year, right? We’ve had clients we’ve worked with to help them you know, get an excess of 30 million a year, even 50 million a year, all the way down to a few 100,000 are good even getting started. But you know, when we’re a lean business, under call it $30 million a year, I’d encourage you to consider that everyone in your business is in marketing, and in the selling process of what you do value based selling in other words, right. So with your marketing plan, you want to get real clarity on your demographic, your geographic, your psychographic, right, as well as your unique selling proposition.

I'd encourage you to consider that everyone in your business is in marketing and in the selling process of what you do. - Dan Kuschell Click To Tweet

What makes you unique, as well as the problem you solve as a business are the processes that help you solve those things or deliver those things, and then any guarantees that you might offer. So for example, we update that this as a company pretty regularly, right? This is from last year, and you know, our three core values as a business, and I’ll zip through these because you probably really don’t care about me and my core values you care about you. So we went through this exercise. And our three main core values are hyper growth, right? We stretch the status status quo as a business, I personally am a, I get invested millions and millions of dollars in learning, and a lot of that so our clients may be like, you don’t have to teamwork, and it’s collaborative, right? Teamwork. You know, no one is smarter than anybody else. The only difference between me and anybody else. I’ve been in business for 30 years. My first company, I started in 1992. I’ve had 12 Different businesses since then. And so we’ve been able to help you know, we’ve had over 200,000 people buy our different products and services over time, I’ve coached over 5000 founders and CEOs, 12 different countries 180 Plus industry. So that gives you a lot of experience and data to work from to help other people right. And the third core value, contribution and impact, right contribution and impact. The clients we work with are really those who are really looking to pay it forward, so to speak, and we’ll do do the things necessary. On top of that, we have some sub culture, some values that are important, appreciate enhance, utilize refer and then also the financial reward behind it. Our focus as a company is to help 1000 founders and CEOs add a minimum a million dollars in new business, to their bottom line. Our three year focus is to help 1000 founders and CEOs be able to go out there and implement a predictable system to get clients daily, so that they can get free from the day to day to focus on more and you know, then the marketing plan we have some of our proprietary information.

But anyway, if you I’d like us to send you this simple tool for your favor, just send an email to [email protected]. In the subject line or in the note, just say, you know, Hey, Dan, I saw your or I heard or saw your message about value based selling, right how to get new clients on a standout, differentiate, be unique, and also attract more high profile clients. And if you want this tool to help get your team on the same page, send us an email at [email protected] That’s [email protected]. be happy to send you this tool. No opt in required, just send it over, we’ll get that in your hands. On top of that, you might be saying to yourself, Well, Dan, you know, you’ve worked with so many different companies, so many different high profile founders and CEOs, would you be able to help me? And I don’t know the answers, you know, I don’t know, that’s the truth until we have a chance to review your situation, review your business. But if you’re looking for a situation where you want a co pilot to help you get more new clients daily, right, and you get free from the day to day of your business, right, we make it simple, we can start take the first step by going here and scheduling a chat schedule a conversation, let’s talk you know, we keep it really low key and simple. So if you’re looking for a way to get more new clients daily, get up get free from the day to day and get a predictable system. You’ll what we do with our process that unique is we act like a outsourced or virtual cmo team chief marketing officer team to run the marketing, as well as an outsourced virtual CEO team to help you experience what it’s like to get massive growth without being tied to the day to day. So if you’re looking to take that first step to learn more, let’s chat let’s talk go to, that’s And in summary, as we wrap this up, you know, here, here’s something to realize, number one, value based selling will help you stand out from the crowd. It’ll help you be different. And it will help you attract high profile people.

Values-based selling will help you stand out from the crowd, it'll help you be different, and it will help you attract high-profile people. - Dan Kuschell Click To Tweet

Why? Because when you stand for something, right? People follow when you stand for something that’s consistent. That’s not just short term, but it’s long term. Right? When you get your team to even share or sell or influence by talking about your three core values and what you stand for as a business, you will have more and more high profile people who follow you, right? Because they know you stand for something. So give it a try. Number one, identify your core values. Number two, start sharing those core values with your potential ideal clients, your perfect clients, in other words, and watch what happens and don’t be shocked. Right?

Number one: identify your core values. Number two: start sharing those core values with your potential ideal clients. - Dan Kuschell Click To Tweet

When you do this, that you start to get more clients, you get more clients daily, you’re able to have a team that duplicate your efforts that even though maybe they don’t sell like you sell is the founder or CEO or main driver main Rainmaker in your business, they’re still able to influence and sell and generate revenue. By using this approach. We had been able to take customer service people and turn them into high performers. One of the strategies that helped us do that is this value based selling method. So test it out, try it, see how you like it and if you want to get this tool, just send us an email at [email protected] if you want to go deeper to learn how we can help you. Let’s have a conversation. Let’s chat let’s talk about your business and see where it takes us. You can do that at anyway, thanks for watching. Thanks for listening. We’ll see you next time on another segment. Be great.

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