Get Rid of Head Trash and Make More Money | Noah St. John | 289

Share this post:

episode-289 | Noah St. John

Noah St. John is a peak performance executive coach, best-selling author, and renowned keynote speaker. He is famous for his life-changing coaching method, which he breaks down in his book, Get Rid of Your Head Trash About Money. With over 30 years of experience, Noah is considered one of the world’s most sought-after experts on business and personal growth and has been published in Entrepreneur, SiriusXM, and more.

Here’s a glimpse of what you’ll learn: 

  • Noah St. John talks about the story behind his book, Get Rid of Your Head Trash About Money
  • The lessons Noah learned while clearing out his own head trash
  • Noah explains how he helps his clients gain control over their “systems” to make more money
  • How Noah’s coaching took one business from $4 million in revenue to $20 million in just two years
  • The first stage of clearing out your head trash: turn on the light
  • The fear of success and what Noah calls the “Robin Williams Syndrome”
  • The action step you can take right now to eliminate your negative internal dialogue
  • Where to get your hands on Noah’s life-changing book—for free!
  • Noah discusses the childhood experiences that kickstarted his journey toward success

In this episode…

How often do you take out the trash in your house? Imagine that you don’t feel like clearing out your garbage this week, so you leave it for later. A week goes by, then a month, then a year, and you still haven’t taken out the trash. What does your house look like? Now, imagine all of that garbage is inside of your head. It’s probably time for a deep clean, right?

This is the idea behind Noah St. John’s unique and successful coaching method, which he details in his book, Get Rid of Your Head Trash About Money. According to Noah, by allowing negative thoughts like fears and doubts pile up in your head, you are holding yourself back from true success. However, most of us aren’t even aware of the overarching negativity we’re storing in our brains. So, how can you clear out your head trash and start achieving your greatest goals?

In this episode of the Growth to Freedom podcast, host Dan Kuschell interviews executive coach and best-selling author Noah St. John about how to clean out your head trash and start making more money. Tune in as Noah shares his advice on gaining control over your internal dialogue, overcoming your fears of success, and propelling your business toward financial growth. You don’t want to miss this!

Resources Mentioned in this episode

Sponsor for this episode

Thanks for listening to this episode of

Are you struggling to get a steady flow of new clients every day? Or maybe hit a plateau or hit a wall in growing your business? Well, let’s help you solve this problem today. Let’s review your business and have a conversation. You can do that for free today at That’s

In addition, if you’re looking for a simple way to implement some of what we’ve been talking about in today’s episode, I want to encourage you to get our free small business toolkit. You can get that at That’s

If you’d like access to the special resources and all the show notes for this special episode, make sure to visit

Episode Transcript

Dan Kuschell 0:05

Welcome to, the show that brings you inspiration, transformation, and leadership. We’re helping you connect the dots, see the blind spots and get unstuck So you can go out there and create more sales, create more growth, create more profitability. More importantly, so you can have a bigger impact, have a bigger reach and make a bigger contribution. Let me ask you a question. You find yourself a little bit stuck. Maybe you’ve hit a wall, maybe you feel like you’re invisible to a degree, something’s getting in the way, a block of some kind. Well, if so, then you are going to love today’s guest expert. He’s uniquely qualified to talk about this topic. His name is Noah St. John. We’ve known each other for many years, actually well over a decade. He’s known as the power habits mentor. He’s famous for helping entrepreneurs just like you right, be able to get rid of head trash and actually make more money because what is Like it by simply getting unblocked, becoming unstoppable getting rid of your head trash. You could go out there and double, triple quadruple your potential. Would that be exciting to you? If so, you are going to love today’s episode and by the way, you’re going to want to grab a pen, grab a piece of paper, jot down some notes if you’re driving pull over right now if you’re on the treadmill get off No, I’m kidding to a degree. You’ll want to come back to this episode and grab those notes and they’ll all be available for you here at, that’s if you never want to miss an episode, you can go to now. What else can I tell you about Noah? He’s also the only best selling author that has worked with publishers like Hay House, HarperCollins, Simon & Schuster, Mindvalley, Nightingale-Conant, and the Chicken Soup for the Soul publishers right? How exciting is that? He’s also been free frequent guests out in the marketplace so Noah welcome Come to the show. How are you? But

Noah St. John 2:02

great, Dan, great to be with you today.

Dan Kuschell 2:04

Awesome. Well, I want to dive right right into it, you’ve got a best selling book Get Rid of Your Head Trash, right? Like what? Why this book? Why this topic and why now?

Noah St. John 2:15

Well, actually, the full title is Get Rid of Your Head Trash About Money specifically, because of course, we all have lots of head trash or most human beings do. But get rid of your head trash about money. And the subtitle is How to Avoid the Three Big Money Mistakes Even Smart People Make. And of course, I know everyone listening to this program watching this is very smart. But nevertheless, you know, I’ve had the opportunity to interview over 200, multi millionaires, millionaires, you know, the thought leaders of the industry. And you know, these are, you know, the top people and what I realized is that the world’s most successful people often can’t actually tell you how they got there. And the reason for that is because they are what I call unconsciously competent at allowing themselves to succeed. And so what I realized, you know, and I As you mentioned, I’ve been doing this work for over two decades now. I started my company in my college dorm room in 1997, with $800 in a book on HTML, so, yes, I’ve done it all and seen it all. I’ve spent a lot of money made a lot of mistakes, trusted a lot of the wrong people got a lot of bad advice, you know, but over the last two decades, you know, even with all of those challenges, you know, we’ve helped our coaching clients at over $2.7 billion collectively in sales, you know, meaning we’ve helped people add multiple, six and seven and yes, even eight figures to their business. And one of the ways that we do that is by helping entrepreneurs to really identify and then remove what I call their head trash. So really, a lot of entrepreneurs are buying this book, not just for themselves, but they’re also buying bulk for their teams. Because last time I checked, you know, most human beings are holding themselves back in some way. way. And it’s really, really a helpful tool to be able to, as you mentioned, you know, get unstuck, and really have the better results in your life, your relationships, your health, your wellness, as well as your business.

Dan Kuschell 4:13

And speaking of that, no, you know, one thing that I want to, like maybe dive to a little bit in a unique way, can you remember a time when you were younger? in your early years of business? Right, where maybe you hit a failure, a huge mistake, maybe your biggest mistake, maybe your biggest failure? What was the head trash you were dealing with? At that time? When was it? And then what did you learn from it?

Noah St. John 4:40

Yes, absolutely. I mean, I’ve made so many mistakes, it’s hard to categorize them or catalogue them all. It would be a long show. But, you know, one of the biggest mistakes that I’ve made over the years and unfortunately I’ve made it many times is really trusting the wrong people. When I call the gurus out there and the gurus really are very good at self promotion, but they suck at teaching. And that is sad. Because, you know, the the industry as we know it today is really dominated by, you know, people who are great self promoters, great self marketers, but when you, you know, give them money, there’s no there there. And that’s really sad. And I trust the people, you know, because you know, we all have I shouldn’t say all of us but but many people have, you know what’s called shiny object syndrome, right? And you know, you see these different shiny objects and there’s always a new fad, a new gimmick, a new something something, or, you know, there’s a guy, you know, standing next to the sports car and his and his private jet. You’re like, hey, oh, man, I want one of those two, right? And that’s, of course, why they use those images because the brain goes, ooh, I want that. Right. Right. And so it’s very seductive. And unfortunately, I got seduced by those guys and gave them lots of money and that sucked. So and when I say it sucked, it sucked my time and suck my money. But even worse than that, it sucked my self confidence. So that’s, you know, one of the reasons That I share my story with people is number one to let folks know, you know, if you’ve done this number one, you’re not alone. Number two, it’s not your fault. And number three, you can make a better decision. You know, there’s that old story of your life and five chapters. And you know, without going into the whole thing, basically, you know, you go down the road and you fall in a hole and it takes forever to get out. And finally you, you decide to go down a different road, you know, and that took me a long time much longer than I would have liked. And I think for me, personally, you know, my head trash and one of the reasons that I’ve written 15 books about this subject, they separate 15 books on this one subject, which is how to get rid of your head trash, you know about money, about health, about well being about relationships, whatever it might be in your life, but really is realizing that most people are saying to themselves, I can’t do it, you know, I’m not good enough. And I absolutely suffered from that for most of my life. And I mean, it’s not like I’m perfect or anything I of course, you know, we all make mistakes. I still make mistakes, but you know, you try to go down a different road. And not fall in those same holes as as as you go through life and as you go through business

Dan Kuschell 7:05

Yeah, absolutely. I mean so many so many common things as you were describing it I you know, I could feel the journey and also my journey of you know, very similar kind of scenarios which I know we’ve talked about in the past. And by the way, if you want to listen to our past episode, go to just type in Noah, St. John, you’ll get access to that episode, as well as this one and complement each other incredibly well. Noah’s probably one of our, you know, most repetitive guests over the years of doing this for you know, since 2001, or two, which is awesome to see how you’ve grown and you know, the impact that you continue to make. So let’s dive into it. our listeners, our viewers, running small businesses, they’re entrepreneurs, right? We’ve been in the midst of like one of the greatest crisis’s in the human history as we know it. Like what do you see are some of the common you know things that are getting most people Stuck are big mistakes people are making around this idea of head trash and, and getting stuck.

Noah St. John 8:06

Right? Absolutely. So you know, one of the things that people hire are hiring me for right now is to help them to number one, you know, get unstuck. Number two, get over the fear. And number three, and I think most importantly, most importantly, is get the control back in their lives in their business. So one of the things that I’ve been teaching my, you know, coaching clients for many years is that fear and control work in opposition. All right, so what that means is, the more control you have over your life, your career, your business, your relationships, your health, the less fear that you feel. However, the less control that you have in your life, your business or career, your relationships, the more fear that you feel. So it’s they just move in opposition to each other. So looking at the current situation that’s going on right now, through no fault of their own. Millions and millions of people lost their jobs lost their means of income. through no fault of their own, they were doing everything right. They’re playing by the rules, and it’s all gone. And so naturally, when that happens, your control is gone. Right? You’re certainly perceived control, right? And that’s a very important one, your perceived control is like zero. And so the fear, of course, gets really high like 100. Right? So it’s like, oh, boy, I mean, fear, which is natural. I mean, there’s no way around that. So, you know, one of the reasons that people are hiring me right now is because I’m helping people to get that control back. So the question is, well, how do you get to control? And the answer is you have to install two systems into your life. So what gives you control is systems now the systems that I teach and that I’ve been helping people with for over two decades, and as I mentioned, you know, helping people and billions of dollars as a result is the inner game and the outer game. Alright, so the inner or you could say the internal systems and the external system. So the internal systems is everything that happens between your ears. Alright. So again, I call that getting rid of your head tracks, that’s part of it. But there’s more to it. It’s also to do what I call installing the power habits of unconsciously successful people. I know that’s kind of a mouthful. But you know, I talked about that in my books is about what I call the power habit system. So that’s the internal system that highly successful people are doing unconsciously, that they can never teach you. I know that’s again, that’s kind of a lot, a lot a mouthful, but that’s what that’s really why my big, big reason why my clients are so successful make so much money and have so much added control and freedom is because of that internal system, which we call the power habit system. So that’s the internal system, but you also have to have the external systems. Now the external systems is all the marketing stuff, right? You know, everybody watching and listening program, I’m sure is taking lots of marketing classes, and you have to do marketing. Of course you do, right. But here’s the thing is that if you don’t have both systems, internal and external, it’s really going to be tough for you to succeed. Let me tell you a really quick story illustrates This I was speaking at an event in Los Angeles. This was several years ago, you know, for a group of about 1000 entrepreneurs. A man came up to me right after I spoke. He said, No, I want to hire you as my coach. You’re the coach I’ve been looking for. Now, I didn’t know this man from Adam. Ironically, his name was Adam. And so I said, Okay, well, what’s going on? He says, No, I’m totally stuck. I’m only making 4 million a year. Now of course, I had to laugh. I’m like, well, gee, a lot of people like to be stuck at 4 million a year. That doesn’t sound like a problem. It goes No, no, you don’t understand. I am this company. And we grew to 4 million in revenues really fast. But we’ve been stuck at 4 million for the last four years, four years stuck at the same level. plateaued flatline. Right? No growth. He says I’ve thrown everything out. I’ve hired all the Guru’s I’ve hired all this marketing guys, I’ve spent all this money and we’re still stuck. He said as soon as I heard you speak about head trash and foot on the brake and power habits and affirmations and everything he just said. He said I knew something inside me told me that you’re the coach I’ve been looking for so we are on the spot. Bottom line is that in I worked with him for about two years. In that year and a half to two year period. His company went from being stuck at 4 million for the last four years to over 20 million in sales. So that’s like a six times increase in less than two years. So how did I do it by what I’m saying right now, we really spent 90% of our time on internal systems, which is counterintuitive. See, everybody wants to throw more marketing, marketing, marketing. Marketing is not wrong. Marketing is great. You have to do it. But if you still have that head trash that says, Well, I can’t do it. I you know, and of course, it’s different for everybody. It’s not like a cookie cutter thing. Like you can just say, well, it’s no everybody’s different. Everybody has a unique situation. But using my power habit system, we were able to just zone right in, Hone right in on exactly the problem. Boom, get rid of it. Six times increase is pretty happy about that.

The more control you have over your life, your career, your business, your relationships, your health, the less fear that you feel. - Noah St. John Click To Tweet

Dan Kuschell 12:44

I imagine and would you be happy about that? If that happened for you? Right, wherever you are, whether you’re starting your business, whether you’re mature business, whether you’re already running a mega successful company, what would it be worth to have the opportunity that if like, what if there wasn’t Head trash just holding you back just even a little, let alone a lot, right? Well guess what, when we come back, we’re going to take a deeper dive into how you can work on your inner game, your outer game and how this translates to helping you grow, how to be able to be able to have a bigger impact, a bigger reach a bigger contribution, that and a whole lot more coming up right after this with Noah St. John. Thanks for listening to this episode of Are you struggling to get a steady flow of new clients every day? Or maybe hit a plateau or hit a wall and growing your business? Well, let’s help you solve this problem today. Let’s review your business and have a conversation. You do that for free today at, that’s In addition, if you’re looking for a simple way to implement some of what we’ve been talking about in today’s episode, I want to encourage you to get our free small business toolkit. You get that at, that’s if you’d like access to the special resources and all the show notes for this special episode make sure to visit Welcome back to so now I want to dive in internal game external game, right you know most people that are successful have these subconscious habits that they’re not even aware of there for it makes it hard for them to even understand what they’re really doing versus not doing and or teach which is why it sounds like a lot of people struggle because they go learn from a guru and it’s not really their success system or their success habits. Right. And so let’s dive into it. What what are a couple of the common internal habits like you know, if you were starting brand new that you wish someone would have coached or guided you on to, you know, help clear some of this head trash to help you remove the blocks. Talk about that a little bit.

Noah St. John 14:56

Yeah, absolutely. So you know, one of the things that we start with, you know, When people hire me as a coach, is we start with exactly what I’ve been sharing with you, you know, on this program is that identifying where your head trash is? Right? So like, what is it? Okay, so So here, let me let me paint your picture for everyone. So imagine that, you know, here you are at home, you know, so you’re listening this program in your home, and you say, you know what, I don’t feel like taking out the trash this week. You know what, I just don’t feel like it. I’ll just, I’ll just leave the trash. I’ll just leave it for a week. And you know, okay. And then the next week goes by like, I’m not I don’t think about this week. I’ll just leave it. And then maybe a month goes by I don’t take out the trash, maybe two months, 3456 months, you know, a year, two years, five years. How’s your house looking right now? It’s kind of gross, right? I mean, you haven’t taken out the trash. I mean, it’s pretty much impossible to live there right after six months a year to fight. But how many people do you know that haven’t taken out the trash in their head for maybe five 10 2030 years or more, right? And so think about that it kind of sneaks in there if you catch my drift, right. So and again, this is not to point fingers at people, but to just get them to identify, you know, like, Adam, that story I just share with you my client, you know, he didn’t know any he was doing any of this because here’s the deal. Nobody wakes up in the morning and says, You know what, this looks like a great day. You know what, I think I’m gonna hold myself back from success today. You know, I mean, nobody would do that. Right? That sounds idiotic. It is it you know, no one would ever. So the point is, it’s like, it goes back to that iceberg principle right of the human mind, right? About 5% of the human mind is conscious. Right? Now, when you have a conscious thought, that means you can change it, right? In other words, if I’m aware of something, then I can change it. I can choose differently. However, 95% of the human brain, according to neuroscientists, is in the subconscious. Right now. The phrase Are the equivalent of the subconscious is no choice. Okay? In other words, if you can’t say it, how can you change it? In fact, it’s funny because one of my one of my very first coaching clients years ago, he said to me as we were doing this work, you know, as we were taking out his head trash, he literally said to me, Noah, this is like you turned a light on in a room that had been dark my whole life. And when he said that I said, that’s exactly what it is. That’s literally exact, because think about this for everyone watching this and listening. So imagine the room that you’re in right now. So you’re listening in your home in your office, and all of a sudden someone comes in and they turn all the lights off in the room, you can’t see anything. And then they say to you, okay, now rearrange the furniture, right? Now. Now, how successful Are you going to be in that endeavor? Not very not. Right, right. Because you can’t see what you’re doing. Right. So what I do is I come in and I flick on the light switch and I go, oh, did you know that that was there? And they’re like, Oh, well, yeah. Now all I can say Right. So now you can move the calves and share the coffee table, whatever, right? Because you can see it. So that’s exactly what it’s like with this work, you know, because again, nobody wakes up and says, I think I’ll hold myself back from success today. But it doesn’t matter. Because, as I often like to say, it wasn’t the top part of the iceberg that sunk the Titanic. It was the part they didn’t see. Right? And it’s the same with us, all of us, right? Well, all of us. It’s this stuff that you don’t see. That’s what’s tripping us up. So the point is that the first stage of any transformation is awareness, right to just become aware. So that would be one of the first things that everybody do and can do. And this is like I said, where one places where we start? Is Okay, so what is your head trash? Right? So where are you holding yourself back and why? Because think about this is another analogy for people to think about. It let’s say you’re driving in your car, right? And you want to go, let’s just say down the street to the grocery store. Right? Now you know where you’re going. And you know why you’re going there. Because most people don’t typically just get in, you’re getting your car and drive around in circles and come home. That would be kind of weird. Yeah. Because it’s like, well, that doesn’t make any sense. No one would you

The first stage of any transformation is awareness. - Noah St. John Click To Tweet

Dan Kuschell 19:20

have a little baby and you’re trying to have that baby,

Noah St. John 19:23

but still don’t have a purpose. So you have a what I call a why to a, why do you have to just get the baby to sleep. So still, that works. But the point is, I’m talking about just getting the car drive around for no reason. And you’re going nowhere. See, nobody would do that in a car. But many, many people are doing that in our lives and their businesses not meaning to of course, not meaning to. So the point is that you have to understand so this is another thing that people can do right now again, you ask me for what people can do. So this is another thing you can do right now is to understand where are you going? And why do you want to get there? Okay, I want to go down to the grocery store to get some milk and juice tonight. Okay, well, you Where you going? You know where you’re going. So what about your life? What about your career? And it sounds so simple and it is simple, but it’s not always easy, especially in these challenging times. Because as I stated earlier, millions of people had the rug pulled right out from under them. And through no fault of their own, they’re like, what, Oh, my gosh, I lost everything, or again, going back to that control and fear, right? So they lost the control through no fault of their own. So that’s what we are doing with this work is we’re we’re installing the systems to give you that control back in your life in your business so you don’t have to succumb to the fear.

Dan Kuschell 20:37

And speaking of succumbing to the fear, right, I think there’s, you know, I know in the work you do the work we do we work we’re fortunate to work with a lot of high level high performers, high achievers doing amazing things, you know, seven, figure eight figure nine figure kind of businesses, you know, on the outside people looking in goal, their life must be perfect, and there’s no such thing as perfect, right, Steve Sims says, you know, the perfect Is the imperfection in all of us, which is a really great thing to be thinking about. And one of the common threads we see. And you’re I think you’re alluding to it, but I’ll just ask you, right? There’s people who have fear of failure, right, like doing something new fear of the unknown. And then there’s fear of success. That’s like this hidden underlying thing that a lot of the most successful people really deal with, at a really deep level speak to that idea of fear of success. And your take on that as it relates to head trash.

Noah St. John 21:30

Yes, absolutely. So you know, going back to that story I shared with my client, Adam, that was one of the things that he was unconsciously facing, again, so go back in your car for everyone listening, right? So if you’re in your car, and you’re driving to your destination, right, Now, imagine that you’re driving to your destination, you know where you want to go, and you might even know why you want to get there. But imagine that you are driving unbeknownst to you with one foot on the brake. You have one foot on the gas and one foot on the brake. How long is it going to take you to reach your destination? Yeah, forever. A freaking long time, right? Meanwhile, you’re using a lot of time. You’re using a lot of effort energy, and you’re still spending a lot of money because you still got to put gas in the car and you’re like, why am I not getting anywhere? This is really weird. And so what the gurus do, and this is why so many people hire me after they’ve gone all the Guru’s like Adam and many others. Because the Guru’s say, well listen to step on the gas harder. What’s your problem? Just step on the gas harder, come on, get motivated, set your goals, right? And you’re like, Okay, I’m stepping on the gas. Why am I not going anywhere? Right? And then also, they might say, Well, you know, you know, what you should do is just get a new set of tires. That’s actually the problem is you need a new set of tires who spend money on tires and you’re still doing the same habits. You still have the same head trash, unbeknownst to you, and they don’t recognize it. And so you’re like, Okay, well, the tires didn’t do anything and they said, You know what, I know just get a new car. Just Just buy a new car. The car isn’t right. That’s it. So you spend 10s of thousands on your new car, you’re still doing the same habits. So what I do is I come up to you and I say, by the way, did you know you have one foot on the brake? And you’re like, no. And then I say, Do you know that if you just do a couple simple things, it actually stopped doing some things that you can just get your foot off the brake, and they go Really? Go Yeah, and that means you’re going to reach your goals a lot faster and easier, with a lot less time, money and effort. You’re like, That sounds good. And see, that’s really what it’s like. So unbeknownst to millions of people, they are unconsciously on knowingly and unwittingly driving down the road of life with one foot on the brake. Okay, and so that means that speaking to what you were just talking about the fear of success and the fear of failure, so it’s like what if I get it so I often call this the Robin Williams Syndrome. Okay, we all of course, don’t love Robin Williams. You know, I think most people Human beings that you’ve talked to who are fans of the man because he was a comic gene, he was a genius. And I guess that’s arguable. And of course, he he killed himself, you know, and 2014 very sadly, very, you know, tragically. And you go, how’s that even part? You know, he had everything that we humans want, right? He was rich and famous. He had lots of money, he had fame. He had a happy family anywhere, it seems certainly seemed to be from the outside. But you know, he took his own life and and that’s not certainly not the only example of that, right. We can think of many examples like going back to Elvis Presley and Marilyn Monroe, but I mean, River Phoenix and Chris Farley and John Belushi and on and on, and on and on. So how does that happen? Exactly? What I’m talking about right now is that, you know, you have the the foot on the gas, which is I want to reach my goals, but at the same time, you unknowingly unconsciously have your foot on the brake, which is Ooh, what if I actually get it and that Of course creates that that, you know, the fight within yourself really, it’s like you’re you’re fighting while you are, you’re fighting yourself, hence foot on the brake foot on the gas. And that’s what we want to avoid.

Dan Kuschell 25:15

And as you’re listening or watching right now, like, how would it shift the game for you? If instead of friction of you fighting your subconscious beliefs with the conscious actions you’re taking, that you can get those in alignment, how to transform your business, how to transform your life, your health, and a whole lot more like what would it do for you? Like, Imagine being able to have the freedom, right, they have the ability to create massive momentum and be like a racecar that has the ability to go 200 miles an hour, and actually could and you didn’t spend much time in the pitstops, so to speak, except to continuously tune up the car, which is helping stay unstuck and also get rid of the head trash. Like what would that do for you? What would it mean to you? Right now you’ll know as we kind of wind down here just a little bit like what would be 1 to 3 action steps that you hope our viewers or listeners would take as a result of our time together today.

Noah St. John 26:13

Yes, absolutely. So really going back to what I was just saying so number one is an action step you can all do right now is write down where you feel your head trash is right now and and by the way, specifically, when I teach head trash and I talked about this in the book is head trash the way that I teach it is the voice in your head that says I can’t do it because Okay, dot dot dot and then you just fill in the blank, right? Well, Noah, I want to double and triple my business like your clients do. I want to publish books like you have, I want to grow my business I want to have sales funnels, online funnels I want to grow my business. it you know, even in these challenging times, like your clients are but I can’t do it because, see, and whatever you say after the word because is what you believe. And will defend to the death. That’s what’s so ironic about us humans is we have an infinite capacity to make ourselves right. Yes, I and so, you know, the point is that it was so hard is to understand that this is one area where you don’t want to be right Will Rogers had a great quote which I love to share with people you know whether I’m speaking on virtual stages or live events or doing private workshops or with my one on one coaching clients, and Will Rogers said “It ain’t want to man don’t know that gets him in trouble. It’s what he knows that ain’t so. “The so how many things do you know? That ain’t so right like I can’t do it? Well, Noah, you don’t understand. I can’t do it because I’m divorced. I can’t do it because I lost my job. I can’t do it because I don’t have the time because it’s not the right time because I don’t have the money. Whatever your excuses. You’re gonna make that true. And the reason that you do that is because as I just stated, We humans have an infinite capacity See to make ourselves right. So this is one area friends where you don’t want to be right. You know, telling yourself you can’t do something. Why would you want to be right about that? You don’t. Okay. But again, it’s safe and comfortable. But that is exactly why we have to fight it.

We humans have an infinite capacity to make ourselves right. - Noah St. John = Click To Tweet

Dan Kuschell 28:17

And are you willing to take up that fight for your bigger future for you, for your business, for your family, for your health, what it be worth for you? Right? You know, it’s far more important, because like, what if you’re leaning the ladder on the wrong wall? There’s nothing worse than that, right? So you can be right or you can focus on getting it right and what if, by getting unstuck, right, putting yourself in a place where you can connect the dots and get in alignment with your subconscious and your conscious behavior. Like how would it change the game for you now, you know, we’ve covered a lot in a short period of time, like if people want to go deeper with the concepts you’re sharing about getting rid of head trash and making more money and transforming Their life and getting this transformation you’re alluding to and talking about, where can people go to connect with you to go deeper to learn more about what you’re up to?

Noah St. John 29:07

Yes, absolutely. So because you’re watching this or listening program right now, you can actually get my book free. Get Rid of Your Head Trash About Money, and all you have to do is go to very easy to remember and I will do that I will send you a look. So and we just asked you to cover the shipping. And then if you want to go to my main website that’s, that’s my name Noah St. John. And if you want to book me to either be you know, teach on your workshop or your virtual event or live events, that’s Just again, all very easy to remember is for my speaking and is to get the book.

Dan Kuschell 29:53

So if you want to take the first step, to clear your head trash to get unstuck for you for your team for others, Go to, that, you want to learn more about all the amazing resources Noah has had for over a couple decades go to you’ll get a glimpse a glance at what he’s up to how he helps people maybe just like you and if you’re looking for a speaker you’re looking to you know have someone as a guest on your platform if you have one you can go to, and oh by the way, all these resources will be listed on the site all the show notes from this episode The quotes from this I mean come back to that’s Again, if you never want to miss an episode, go to No, no. What is a one? What’s one thing I should have asked you that we didn’t get a chance to cover yet?

Noah St. John 30:48

Oh, gosh. I don’t know. I thought you asked great questions then you always do. So I can’t think of anything. I think we gave your listeners and your viewers a really good roadmap of next steps because you know what? is all about action, isn’t it? It’s all about implementation because information is not enough. It has to be implemented, we have to take action in order to get those results. So I think we’ve given people a really good, good roadmap here to get started and start to get rid of their head trash. And of course, you know, the next actions that they can take. So I think we did great.

Dan Kuschell 31:20

And what actions are you going to take as you’re listening? And I challenge you to really think about this number one, what would happen if you lifted your awareness around, you know, identifying your head trash, right? And then going deeper and going, Okay, where and why am I doing what I’m doing? Right? And then going deeper to go, you know, hey, I can’t do whatever your goal is, because and then fill in the blank and just get a list and the first progress starts by telling the truth, which I think is a quote from Dan Sullivan or both. I’m not sure. But the bottom line is it starts with identifying lifting the awareness awareness determines the difference between right and wrong. Awareness determines the difference between poverty and wealth. Awareness when you lift the awareness of people, you can do amazing things. And you can take the first step today by going to, that visit the site at Now, shift to a little couple personal things. You’ve been married for nine years, I believe, if I’m not mistaken. Yes. And if you’re gonna turn to your spouse today and say, Hey, hon, I’m incredibly grateful for fill in the blank.

Noah St. John 32:30

I’m just, I say this to her every day anyway, so I don’t have to guess I I’m just incredibly grateful that she is so loving. She’s the most loving person that I’ve ever met. And I’m very happy that I married her because, you know, she just shows every day what it’s like to be a loving person, and I learned so much from her every day. So that’s what I do say not only would I say it, I do

Dan Kuschell 32:52

say, awesome, awesome. Let me ask you this. What would you say to your spouse? What would you say to her in her She shows up to allow you to be your best you every single day.

Noah St. John 33:05

Well, she’s also the director of my clients success director, meaning that, you know, when clients hire me or we have customers, she helps them to make sure everything does get implemented, make sure they have checklists, and the roadmap to move forward. Because as I stated a moment ago, it’s all about implementation and action information is not enough. So we want to, of course, you have to give them information and steps to do but Babette is really great at helping people to get that implemented and frankly, to believe in themselves. Because I think that’s one of the biggest, biggest hurdles that most people do have is they just don’t think they can do it. And, you know, we’re here to say you can do it and listen, I grew up poor in a rich neighborhood. So you know, I had to crawl out of poverty, with none of these tools, none of this information, and certainly no support. I mean, I was at the age of 25, I decided to commit suicide. Because I was so depressed and and didn’t see any way out. So the fact that I’m still here all these years later, is somewhat of a miracle at that I didn’t take my own life. And so, you know, every day I remember that I remember I do focus on my why to have, you know, as you mentioned, not having that impact, having that influence and yes, making a good income from helping others to become their best selves. And so, it really is an honor to do the work that we get to do every day. And I take I take it very seriously and I I never ever take it for granted. I am very, very grateful for the opportunities that I’ve been blessed with.

Dan Kuschell 34:41

Blessed and blessed and blessed we’re all blessed aren’t we? You know if you want to go deeper with what Noah has been sharing with you again go to,, come back to this episode. relist and share it with someone you care about. It can change. If I change one other person’s life, would it be worth it? It would right No I can you talked about you know, your upbringing, which we have similar, you know, similar journeys, except I grew up in a poor neighborhood instead of around other wealthy people. And for me, it was about, you know, it was about getting out and moving, right and moving my family and all that sort of thing. Can you remember your earliest, you know, childhood inspiration of when you like, were like, I’m gonna make, I’m gonna make a move, I’m going to do something different. I’m going to take what, whatever that was, whatever you’d call it. Can you recall it? Well, actually,

Noah St. John 35:36

it’s really funny. It’s funny because my dad was a subscriber for years to Success Magazine. And so for many, many years, I had a dream of actually being in Success Magazine. Well, lo and behold, just this past month, they actually asked me to have a they tell me actually to tell my story. It says my story right? You’re in Success Magazine, you know, with Jay Shetty on the cover, which is a an amazing honor because this this magazine literally was my inspiration growing up. And so to actually be in this magazine all these years later is kind of surreal and pretty amazing. But yeah, it was I, it was funny to grow up poor in a rich neighborhood because I even though my family was dirt poor, and I mean that literally because we lived at the bottom of a dirt road in a drafty unfinished house, that my parents ended up losing to foreclosure. So, you know, as my father was reading all these success magazines, he was never able to do it. And so there were just some things missing in him, you know, and I’m certainly not putting him down as being out of school. We were talking about this all the time. He and I, we have a very close relationship today. But my point is that, you know, he would admit this. So, the point is that, you know, he really didn’t have these elements in place because again, there was no knowledge of this really except, you know, by the by 1%, if you will. And so that’s why, you know, I had to leave that situation in order to because I saw it right down the street. I’m like, well, there’s another way to live. Why do we live in poverty? When these people seem to be doing really well, I don’t get it. And so that really was what started my journey to doing what I’m what I’m blessed to be able to do today, having published 15 books in 18 languages, and, you know, being the only author in history to be published by all those publishers you mentioned earlier. So you know, and, and but it really, again, it comes down to the impact that we’re able to have helping our clients add 678 figures to their business, while working less and being able to spend more time with their families. So, you know, we’ve helped people get through burst of the 90s, you know, after 9/11, the financial crisis of 2008 and you know, now with everything that’s going on today, so these are unprecedented times, certainly, but I strongly believe, just because we’ve got so much data on this and So much experience is that it really always comes down to those systems that I talked about on this program. So you know, for everyone listening, make sure you install those systems whenever you do, because you’ve got to get that control back so that you that you don’t give into that fear.

Dan Kuschell 38:16

And if you’d like to take some steps to help you with that, take the first step by going to, go check out his site at, you won’t be disappointed you want we’ve known each other a long time is a gift to all of us. He can help you solve some of these challenges. And here’s the deal. It doesn’t matter where you’re at today. Good, bad or indifferent, doesn’t matter where you’ve been good, better into it just matters where you want to go. You can take a couple steps by applying what we shared with you today. identify where you’re at, identify the awareness level of what you’re dealing with, where is the head interest, identify the where and the why of where you want to go understand, you know, that you just could be operating where you’re foots on the gas and on the brake at the same time, and that little pivot could transform things for and he’s got some steps in his book to help you immediately like today. And you can take advantage of that by going to, or his site. He’s Noah St. John, I encourage you to take action with what we’ve shared with you. You know, ideas are wonderful, except it becomes cheap entertainment. When we don’t apply it. And I don’t want to see that happen. You don’t risk making the mistake that most people will make, which is doing nothing if you do nothing. What will you get? You will get nothing except I don’t know, maybe a laugh from us. Maybe a smile, maybe some inspiration and energy because we’re pretty fired up kind of people. Well, that’s great. We want more for you. Do you want more for you? Well, I mean, if you don’t well, then hey, then it’s entertainment. But if you want more, then take action with this stuff. Take action. You want to even take deeper action. You’ll share it with someone else you care about it can change your life. There you have it. I encourage you to take action Seize the day. And we’ll see you next time on Thanks for listening to this episode of Are you struggling to get a steady flow of new clients every day? Or maybe hit a plateau or hit a wall and growing your business? Well, let’s help you solve this problem today. Let’s review your business and have a conversation. Do that for free today at, that’s In addition, if you’re looking for a simple way to implement some of what we’ve been talking about in today’s episode, I want to encourage you to get our free small business toolkit. You can get that at, that’s If you’d like access to the special resources and all the show notes for this special episode, make sure to visit

Share this post: