How to Implement Effective Advertising, Target the Right Audience, and Build Momentum with Adrienne Richardson [PODCAST 137]

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How to Implement Effective Advertising, Target the Right Audience, and Build Momentum with Adrienne Richardson [PODCAST 137]


Have you ever been in a place where you were dying to know how to make traffic work for you so you could generate more leads cost effectively? And wouldn’t it be great if there was a way to target the right audience easily?

Imagine if there was a way where all of that could be done for you automatically so you don’t have to be overwhelmed, confused, or stuck.   

In today’s segment, you’ll hear from guest expert, Adrienne Richardson. Adrienne Richardson is a lead generation expert who manages more than $4 million in advertising dollars per year. She specializes in helping industry experts, universities and entrepreneurs get more leads and clients through high-converting Facebook ads.

You’ll walk away with practical steps so you can implement a streamlined and effective advertising strategy, specifically target your particular audience, and build lasting momentum in your business.


Here’s a glimpse of what you’ll learn in this show:

  • The biggest challenges and lessons in Adrienne’s journey as an entrepreneur; [3:30]
  • How to push through fear and doubt; [6:30]
  • Mistakes business leaders are making when it comes to paid traffic; [10:30]
  • How to connect with your audience digitally; [15:00]
  • A Blueprint for how leaders like you can get started; [20:30]
  • And more…


Resources mentioned on this episode:




This show brought to you by Done for You Solutions. Outsourcing doesn’t have to be difficult. Whether you’re looking for customer service, optimizing your website, or a virtual assistant to help with reporting, data, or research, Done for You Solutions can help. I’ve used Done for You Solutions for years and they help simplify. Click here to learn more and let the founder Ric Thompson know that you heard about him from our show.

Genius Network is the place high level entrepreneurs go for collaboration, contribution, and connections not available anywhere else. Members get strategies for exponential growth and opportunities for deal making, strategic partnerships, joint ventures, and more. Membership is by application only Click here to learn more. I was one of the original members when Joe started it in 2007 and today I get to help grow the company in my current role. You can also learn more about the Genius Network Annual Event here – which is the one time per year the group is opened to non-members.



People mentioned on this episode:


Breakthrough Strategy Call

If you want to go deeper and create a personal plan to get unstuck, stop the leaks in your business, ultimately free yourself from your business, or to get your next BIG Breakthrough, let’s have a Clarity Call.

You’ll walk away from it with clarity, new insights, and actions you can take to exponentially grow your business… to grow with less stress- even if we never work together.

To reserve your Clarity Call, go to or send an email to [email protected]  with Breakthrough Strategy Call in the subject line.

PPS: As we’re heading into a period of change in advertising and economy shifts, if you know of someone else who is looking for effective strategies, here are 3 ways we can help:

#1 – Send them to our Podcast (over 200 hours of insights, wisdom, and strategies) at

#2 – Forward this episode to them.

#3 – Make an introduction and connect us at [email protected]  and/or encourage them to schedule a Clarity Call at 

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