Learn How to Leverage Publicity to YOUR Advantage with Esther Kiss [PODCAST 125]

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Learn How to Leverage Publicity to YOUR Advantage with Esther Kiss [PODCAST 125]


What if you could use publicity to get more credibility, more exposure, leads, sales and visibility? Imagine what that would do for your business! Would YOU like to know some of the inside secrets to get publicity that translates into growth, leads, sales, and revenue?

Today’s guest is a publicity expert!

Esther Kiss is the founder of Born to Influence, a boutique publicity firm. She specializes in helping experts like YOU get more publicity, leads, and sales. Esther has been featured on TV, in newspapers, magazines, and on top podcasts in the world – AND she helps her clients do that TOO!  

In today’s episode you’ll discover how to use publicity, avoid some of the biggest mistakes people make in publicity, and why it leads to almost no ROI for people following traditional PR advice, and what you can do instead.


Here’s a glimpse of what you’ll learn in this show:


  • What is publicity done right? [4:00]
  • The common mistakes regarding publicity & tips from Esther! [6:30]
  • The #1 mistake people make with PR
  • Follow this formula:  Provide something that people ________, plan out your _______, and lead to an ___________
  • 1-3 game changing strategies from Esther that you can use today; [10:30]
  • The #1 thing to have in place to maximize your PR
  • And more…


Resources mentioned on this episode:




This show brought to you by Done for You Solutions. Outsourcing doesn’t have to be difficult. Whether you’re looking for customer service, optimizing your website, or a virtual assistant to help with reporting, data, or research, Done for You Solutions can help. I’ve used Done for You Solutions for years and they help simplify. Click here to learn more and let the founder Ric Thompson know that you heard about him from our show.

Genius Network is the place high level entrepreneurs go for collaboration, contribution, and connections not available anywhere else. Members get strategies for exponential growth and opportunities for deal making, strategic partnerships, joint ventures, and more. Membership is by application only Click here to learn more. I was one of the original members when Joe started it in 2007 and today I get to help grow the company in my current role. You can also learn more about the Genius Network Annual Event here – which is the one time per year the group is opened to non-members.



People mentioned on this episode:


Breakthrough Strategy Call

If you want to go deeper and create a personal plan to get unstuck, stop the leaks in your business, ultimately free yourself from your business, or to get your next BIG Breakthrough, let’s have a Clarity Call.

You’ll walk away from it with clarity, new insights, and actions you can take to exponentially grow your business… to grow with less stress- even if we never work together.

To reserve your Clarity Call, go to BreakthroughStrategyCall.com or send an email to [email protected]  with Breakthrough Strategy Call in the subject line.

PPS: As we’re heading into a period of change in advertising and economy shifts, if you know of someone else who is looking for effective strategies, here are 3 ways we can help:

#1 – Send them to our Podcast (over 200 hours of insights, wisdom, and strategies) at https://growthtofreedom.com

#2 – Forward this episode to them.

#3 – Make an introduction and connect us at [email protected]  and/or encourage them to schedule a Clarity Call at http://www.BreakthroughStrategyCall.com 

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