Scaling Your Business, Strategies For Maximum Business Growth, Building Your Business Playbook, And Creating An Annual Marketing Calendar [PODCAST 97]

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Scaling Your Business, Strategies For Maximum Business Growth, Building Your Business Playbook, And Creating An Annual Marketing Calendar [PODCAST 97]


On this episode of Growth to Freedom you are going to learn what it really looks like to scale your business using a business playbook and marketing calendar.

When you think about these things you need to follow what one of my friends Alex Mandossian teaches: “…There’s a big difference between ROI and COI. You can’t just look at it in terms of ROI (return on investment). Start thinking in terms of COI (cost of inaction).”  

In other words, what will it cost you in terms of lost opportunities if you don’t implement the strategies you’ll learn today?

Here’s a glimpse of what you’ll learn in this show:

  • Introduction: Strategies for maximum business growth; [0:33]
  • The 6 key areas to focus on to maximize your business growth; [3:05]
  • Discovering where you are and where you are headed – building your playbook; [6:36]
  • Building an effective marketing calendar; [15:35]
  • What can happen when you put these things in place and what will it cost you if you don’t? [19:14]



This show brought to you by Done for You Solutions. Outsourcing doesn’t have to be difficult. Whether you’re looking for customer service, optimizing your website, or a virtual assistant to help with reporting, data, or research, Done for You Solutions can help. I’ve used Done for You Solutions for years and they help simplify. Click here to learn more and let the founder Ric Thompson know that you heard about him from our show.

Genius Network is the place high level entrepreneurs go for collaboration, contribution, and connections not available anywhere else. Members get strategies for exponential growth and opportunities for deal making, strategic partnerships, joint ventures, and more. Membership is by application only.  Click here to learn more. I was one of the original members when Joe started it in 2007 and today I get to help grow the company in my current role. You can also learn more about the Genius Network Annual Event here – which is the one time per year the group is opened to non-members.



People mentioned on this episode:


Breakthrough Strategy Call

If you want to go deeper and create a personal plan to get unstuck, stop the leaks in your business, ultimately free yourself from your business, or to get your next BIG Breakthrough, let’s have a Clarity Call.

You’ll walk away from it with clarity, new insights, and actions you can take to exponentially grow your business… to grow with less stress- even if we never work together.

To reserve your Clarity Call, go to or send an email to [email protected]  with Breakthrough Strategy Call in the subject line.

PPS: As we’re heading into a period of change in advertising and economy shifts, if you know of someone else who is looking for effective strategies, here are 3 ways we can help:

#1 – Send them to our Podcast (over 200 hours of insights, wisdom, and strategies) at

#2 – Forward this episode to them.

#3 – Make an introduction and connect us at [email protected]  and/or encourage them to schedule a Clarity Call at 

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