The Email Strategy That Gets 42:1 ROI | 339

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Email Stategy

Dan Kuschell is a husband, dad, serial entrepreneur, and angel investor. He runs Breakthrough3X, a company that helps Founders and CEOs grow their business and get more clients daily with a simple system that gets them free from the day-to-day. Dan has owned 11 companies since 1992, building multiple businesses with revenues exceeding eight figures before selling. He is also the Host of the Growth to Freedom podcast where he interviews industry leaders and experts in a variety of fields.

Here’s a glimpse of what you’ll learn:

  • Dan Kuschell debunks the myths around email marketing
  • Dan’s top tips for leveraging email in your business
  • What is the #1 asset companies look for when buying small businesses?
  • How Dan helped one client grow his business to over $15,000 a month in just four months

In this episode…

If you’re a business owner or marketer, you’ve probably heard this statement: email is dead. But is it true?

Recent statistics show that almost four million people across the globe have emails — so if you’re not reaching their inboxes, your competition probably is. However, email marketing has evolved, and if you’re still struggling to generate ROI from your email campaigns, it’s probably time to change your approach. Luckily, Dan Kuschell has a few key steps you can take to leverage email in your business successfully.

In this episode of Growth to Freedom, Dan Kuschell discusses the key to massively increasing your ROI and boosting the value of your business: email marketing. Dan shares the mind-blowing statistics that will motivate you to start revamping your email campaigns today. He also reveals his expert tips for increasing email engagement, the free tool that will help you take your emails to the next level, and a real-life example of a business leader who used Dan’s approach to grow his business.

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Episode Transcript

Dan Kuschell 0:03

Welcome to, the show that brings you inspiration, transformation, and leadership. We’re helping you connect the dots, see the blind spots, and get unstuck. So you can go out and generate more leads, more sales, more profits. More importantly, so you can go out and have a bigger reach, a bigger impact, and make a bigger contribution. So recently, I’ve been getting a lot of emails asking, you know, Dan, what would you do if you were starting over. And so today, right, cover the importance of building your focus, building your list. Now, I want to introduce you to five tips to use emails so that you can grow, make more money, have a bigger impact, and put yourself in a position to build an incredible business. Now, let me speak to the elephant in the room here. Because a lot of people say, well, email is what is dead, right. And I don’t want to send more than, say, one email a month or one email a week. And that kind of thinking is keeping you from your bigger future.

A lot of people say, ‘Email is dead, and I don't want to send more than one email a month or one email a week.’ That kind of thinking is keeping you from your bigger future. - Dan Kuschell Click To Tweet

Now the problem is, you know, what do we see? You know, have you noticed that email rates have decreased quite a bit, you know, maybe your open rates, if you’re sending out emails are somewhere on a low end, maybe 5% 8% 10% 15 20%? Somewhere in that range? Well, there’s something you can do about it. Now, why this is important for you to understand is, according to Statista, do you realize that yesterday, did you know that yesterday approximately 293 point 6 billion emails, according to STATISTICA? went out yesterday? See, if you’re not sending out emails, your competition probably is and if people are not getting your emails and responding to your emails and potentially buying from you, they’re probably buying from someone else. Wouldn’t you rather it be you?

If people are not getting your emails and responding to your emails and potentially buying from you, they're probably buying from someone else. Wouldn’t you rather it be you? - Dan Kuschell Click To Tweet

Right? And so you know, also, there’s over 3.9 billion people worldwide who have emails, according to statistics, and the Direct Marketing Association, abbreviated DMA says that for every dollar you invest, and I invest in email, there’s a $42, return 42 to one, where else can you get that kind of return? So if you had an ability to get 42 to one, how often would you put a coin in that machine? Would it be once a month? Would it be once a week? Or would you likely start looking at how could you do what a lot of the big brands do and start doing that every single day. So I’m gonna introduce you to the key tips to leverage email number one is engage them. So here’s a quick tip for you to use. I encourage you that if you’re you know, building a list, you know, some people call this a list building tool. Other people call this, you know, a lead magnet when people come in, right, they get the first introductory, you know, some people call it an indoctrination email, or a welcome, email and encourage you to put this type of message at the top right important. We need to confirm your email, please reply to this email with yes to let us know you receive the message. Also, immediately move the email to your inbox. For more instructions, click here, right now, you’ll get a lot of people who will respond yes, and you can actually start the conversation immediately. And you can engage them quickly. By getting them to respond. Yes, it also boosts up your engagement rates, which actually helps with your open and delivery rates for the future. Now you might be going, Well, Dan, I don’t know what to put for the instructions. Well, I’ve got you covered there I got your back. So here’s a simple template that you can model from right here. Right very important below you’ll find instructions on how to make sure you receive emails that you get from us right and there’s directions and the directions essentially are how to whitelist your email now hold on for a second because you might go Dan you’re going kind of quick I’m going to give you a link here in just a second for you to be able to grab this is well Email Delivery Email whitelist process your key to email delivery made easy with this free tool. So do you want the tool well, you can go get the tool at this URL, you’re probably going to want to take a quick picture of this you’re going to want to go to it and you can actually get your whitelist instructions as well really, really critical it’ll boost up your email engagement email rates and your delivery rates will likely go up tip number two welcome emails have it up to an 82% open rate so look at creating a warm up welcome email and or a welcome sequence you know get response you know noted these statistics as well and of course yours might be lower it might be higher are somewhere in the middle just depending on what you’re doing with your email, right number three tip right use personalization you know, if you use personalization potentially in the first name you The subject line or in the email itself or throughout the email personalizing is really, really crucial. Here’s the key whether use specific names in personalizing your subject lines or in the body copy of your email is right the copy, right the email, like you’re talking to one single person, right? One single person, it’ll increase your engagement, it will increase your click rates, it’ll increase your overall impact with what you do. Now, according to lifestyle marketing 2017, they said that you have an increase up to 50% greater open rates when you personalize your email. So that leads us to Tip Tip number four, send follow up emails to your unopened emails. So for example, if you ever send out an email, right, and then if you go in your stats, it’ll show you how many open and how many didn’t send a follow up email maybe from another team member or otherwise, to the ones who did not open the next day, you’ll see a certain percentage increase the open again, it’s about increasing the engagement of your emails over time. And the email providers really love this stuff, right? Email number five, if you want to increase your engagement, your click rates, potentially, if you’re selling stuff, increase the amount of stuff that you sell with what you do, follow this strategy video with email. So you might go I don’t know how to put an email together with a video in it, well just get a screenshot of the video, and then make it clickable and you can link put a link and then drive it to another page with the video. According to mar tech 2017, click rates are up to 300% higher when you have an image of a screenshot or a video that people can ideally click to or through in the emails. Oops, went the wrong way there. Oh, let me give you a bonus segment, which is segmenting your list segmenting your list. Right. If you segment your list you have basically you have engaged lists, and you have unengaged lists. So you can get as finite with this as you want to. But a simple thing to think about is you have people open the list and then you have people unopened. What you can do is take off many of the email providers have a way to be able to do this email, you know, the support staff of those email providers you might use and say hey, how can I find out who were my unopened emails for the last you know, 60 days, 90 days, I would recommend 180 days and you don’t kill them. You don’t cut them out of your legs per se. Put them in a another list of unopened or unengaged and start emailing them to try to engage them. And once they engage or open, then you can move them over to the opens. You also can do something like this with clicks. You can also do this with your orders if you have people who buy stuff from you, which is really, really cool. So ideally, you’re getting a lot of value. Let me share my story if you don’t know who I am. My name is Dan Kuschell, I run a company called Breakthrough3X. I’ve actually built and grown 11 companies over the last 30 years, roughly 30 years. And, you know, some companies, by the way, not everything’s been, you know, amazing. I crashed three companies, you know, I’ve been through bankruptcy, divorce and other things. But I have built a handful, like eight companies roughly, that have either been seven or eight figure companies, I’ve sold a couple companies, I’ve been able to buy companies I’ve done Angel very fortunate. Right? And so my journey real quickly, is I found out that the number one asset that most companies want when they buy your business, especially small businesses say $50 million in under a year, right? Is they come to realize that the top asset is your list, right? The top asset is the list, right. And when we built one of our companies that we sold, we had over 100,000 clients in our list, and we had over 2 million subscribers. And that made it a very fruitful asset for the people who are buying our company, right. So I encourage you, if you’re gonna put time and energy into something one of the best place to do it is emails, I would encourage you to come back to this video, go back through these six steps put these in place.

If you're gonna put time and energy into something, one of the best places to do it is emails. - Dan Kuschell Click To Tweet

These are pretty simple things that you can start using right away. One of my favorite stories, by the way, is a client of ours, Phil Mutrie. And when he, when we met some time ago, he had been struggling maybe like you he tried a lot of different things that hadn’t worked for him. And he was really trying to build out programs and courses and all these different types of things. We went to the basics, the basics of what we’re talking about today. And you know, as this as he struggled for a long time, started working with us, in fact, up till us over a year, two years, something like that he had earned like $9 or some some amount like that it was pretty, pretty crazy $9 And in four months of us working that he was able to grow up to 15,000 a month in his business and now more traffic and he also works and helps men, you know, hold a stronger position. He’s one of our favorite people, but he had become a master of these simple principles and building an email list is one of the ways he started. So if I were new Getting started today, I would hope someone would encourage me to do what I’m sharing with you today, which is to build your greatest asset and the beginning as a small business, which is build your list. Build your list. Now you might be saying, Well, Dan, this is amazing. And here’s the thing, if you want help, if you’re looking for a way to grow your business, to build your business, to grow your business to scale your business and do it with far less stress, I invite you to take our B3X, which stands for Breakthrough3X, which is our company, our business 360 assessment, we use over 127 data points to pinpoint what are called your decelerator is the things that are not working and help you identify the accelerators, the things that could be working, if you put them in place, they’re like a domino that could tip over 1000 Right, or a hinge that can swing a big door. And the when you understand and pinpoint your decelerates, and you are clear on the accelerators, it helps you get clarity, confidence, certainty, and also a plan a proven plan that can work to help you grow with less stress, and get your next big breakthrough. So if you’d like to get help on this, I would encourage you to check out what we’re doing and go to, that’s, we have a link somewhere here on the page or in the comments or something like that, to make it super easy. But if you’d like our help, to learn how we’ve been able to help, you know business owners, founder CEOs, just like you be able to grow their business and grow massive results, sometimes doubling tripling quadrupling revenue, as well as exponentially growing profits, and to live a lot less stress. So you could be at home in time for dinner, they have a high quality life and have an incredibly fruitful business, we’d love to help. So you get our assessment number one and number two, we can schedule a call for us to find out how we can help you find out where there might be match, find out the options available, you can do that at, I encourage you put these strategies in place. These five plus tips are really simple. They will transform the way you think about that and think about it, how would it impact you if you went out there? And you simply put, you know that lead message in your email welcomes? Right, you got people to engage right away, you got them to put you in the whitelisting sequence, right? What would happen for you, if you started sending out more and more emails, instead of your competition, maybe beating you to the punch? Or how about if you went out there and you started, you know, getting the ability to put the video which increases by up to 300. I mean, there’s more here. But what if you just did those things? How do you suppose it would impact how would it impact you in a week? a month? Three months, six months, a year from now, where would you be in a year from now? You put these simple five plus steps in place? Well, I don’t know where you’d be. But chances are, you might be further ahead. Here’s one thing we know if you do nothing, you’ll get nothing, right? However, these are really simple steps you can start putting in place right now and challenge you put them in place. And if you’d like our help, we’d love to serve you. We’ll see you next time. Make it a great day. Seize the day, and we’ll see you soon. Bye for now.

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