Tiny Business: Strategies for Creating a High Revenue Microbusiness | Elaine Pofeldt | 364

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Dan Kuschell

Elaine Pofeldt is an independent journalist, author, and speaker specializing in entrepreneurship and careers. She is the author of The Million-Dollar, One-Person Business and Tiny Business, Big Money. Her writing has been featured in The Economist, Fortune, Forbes, and many other business publications.

Elaine helps corporate, private, and nonprofit clients with projects such as ghostwriting, blogging, reports, and academic articles. Drawing on her experience in building Fortune Small Business Online from a fledgling site to one with 2-5 million page views a month, Elaine helps online editorial consulting clients create high-traffic websites.

Here’s a glimpse of what you’ll learn:

  • Elaine Pofeldt explains the tiny business revolution and why it began
  • Why entrepreneurs are creating startup business opportunities for themselves
  • How technology and automation have changed the landscape for entrepreneurship
  • Elaine’s inspiration for writing The Million-Dollar, One-Person Business
  • Elaine’s practical advice for entrepreneurs and key strategies for microbusiness success

In this episode…

Have you thought about starting a microbusiness or creating a side hustle, but you’re not sure if you are ready? Having a business of your own can bring personal fulfillment and joy and let you live the life you want. If you venture out on your own, there are many ways you can begin without much capital or needing to have a lot of employees — maybe not any at all. So, how can you do more with less?

Elaine Pofeldt recommends using automation to enhance your business functions. With automation, you don’t have to expend resources to hire and lead a team of employees that may not serve you in the long run. If you outsource and leverage technology, you can set aside time to focus on tasks such as networking and research that will help build your business and increase your revenue. Optimizing your resources and business connections will allow you to hone your passion, create your ideal microbusiness, and attain personal freedom.

In today’s episode of Growth to Freedom, Dan Kuschell joins Elaine Pofeldt to discuss creating a microbusiness to make money and live the life you want to live. Elaine shares how entrepreneurs are creating startup opportunities, her inspiration and what she learned through writing The Million-Dollar, One-Person Business, and her strategies for achieving success in your microbusiness.

Resources mentioned in this episode

Sponsor for this episode

Thanks for listening to this episode of growthtofreedom.com.

Are you struggling to get a steady flow of new clients every day? Or maybe hit a plateau or hit a wall in growing your business? Well, let’s help you solve this problem today. Let’s review your business and have a conversation. You can do that for free today at breakthroughstrategycall.com. That’s breakthroughstrategycall.com.

In addition, if you’re looking for a simple way to implement some of what we’ve been talking about in today’s episode, I want to encourage you to get our free small business toolkit. You can get that at activate.breakthrough3x.com. That’s activate.breakthrough3x.com.

If you’d like access to the special resources and all the show notes for this special episode, make sure to visit growthtofreedom.com.

Episode Transcript

Intro 0:03

Welcome to Growth to Freedom.com, the show that brings you inspiration, transformation and leadership, we’re helping you connect the dots, see the blind spots, and get unstuck. So you can go out and generate more leads more sales, more profits. More importantly, so you can go out and have a bigger reach a bigger impact and make a bigger contribution.

Dan Kuschell 0:25

Welcome to today’s segment and episode. Let me ask you this. Have you noticed that a lot of people are exiting the normal work type situation to go do something where they have more freedom, more joy, and they want to build their own thing? Well, if so, you are gonna love today’s guest expert, where we talk about tiny business, big money strategies for creating a high revenue micro business. So whether you’re looking to make that shift, whether you’ve already made that shift, today, you’re gonna get some insights, wisdom strategies, from one of the world’s best experts. And in the know of how you can win this game, even if you need to make a pivot starting today, to transform your business to make sure that it is a high revenue business, right? Whether it’s lean, whether it’s large, or anywhere in between, this can be a great time to reposition your business for the future. Our guest expert today is a good friend I’ve known for a couple years. Her name’s Elaine Pofeldt. She’s an independent journalist, specializing in entrepreneurship. She’s the author, Best Selling Author of The Million-Dollar, One-Person Business and her work has been featured in places like CNBC, fortune, money, Forbes, and many other publications. And so Elaine, welcome to the show. How are you?

Elaine Pofeldt 1:51

Oh, great, Dan, thanks so much. So great to be here.

Dan Kuschell 1:54

Absolutely. And I want to dive right into the book, because I’ve had a chance to go through different sections of the book. And you know, some things popped out to me and one of those was related to like the habits of what you found in most businesses. And we were kind of talking about it, as we were preparing for the show, we, you know, some fascinating data that I’d love for you to call out. So 90% of the founders and business owners running call it a tiny business look to use automation 88%. In your work and research show that those founders and CEOs of the companies exercise in some way. And that over 37% have a business coach and 45% belong to some type of entrepreneurship community or group, like, talk about some of this day data you found like what was some of the most fascinating data you found, as you were writing and doing the book?

Elaine Pofeldt 2:51

I actually I thought having the data was really fascinating, because you can sort of see how business in life is connected. These entrepreneurs who have tiny businesses, they may have a team, they do have a team. But they are one of the business’s most precious resources. And if they’re out of commission, to some extent, the business isn’t operating at its peak. So they take care of themselves, you know, they exercise yoga, I was happy to see was the most popular one because I love hot yoga. But they also take care of their minds too, you know, they understand that they there is stress that comes to running a business and you have to manage it actively the same way you would in a corporate career. And they’re doing it clearly that was what was so interesting, 88% exercise, think of all the folks that have a hard time finding time to exercise. It also speaks to the fact that they have flexible lifestyles, and they can if you’re commuting long distance, I know a lot of people are back to work at a conventional office, that might be the only time in the day that you really have realistically to work out and now you can’t do it. So it’s one advantage of choosing a lifestyle where you’re self employed. So I thought that was interesting. I loved seeing that coaching was a priority because we all need coaches in our life, whether they’re peer coaches, like a good friend who’s knowledgeable and will call us on our BS or, or a pro, you know, there’s a lot of great professional coaches out there who have seen it all and they can give you a solution much faster than you can find it on your own that you can test out in your company.

Dan Kuschell 4:31

Yeah, having that peer support that ability to you know, basically, you know, friction creates diamonds, right or irritated oysters can create pearls. And, you know, having, you know, whether it’s exercise or you know, a coach have, you know, as a co pilot to help stretch the limits to expand their boundaries is, you know, can be so, so valuable. Now, in the early chapters. You talk about this, you know, I don’t know if I’d call it an exodus to the tiny business, or I think you called it the Tiny Business Revolution speak to that a little bit.

Elaine Pofeldt 5:03

It is a revolution. People are talking about the great resignation. But I think it’s almost like it is the tiny Business Revolution because score said that 5 million people registered new businesses last year, despite all the pandemic stuff going on. Despite all the stress people were experiencing, they turn to starting their own businesses. And why is that they want more personal fulfillment, they want an opportunity to build the wealth that they need to live the life they want. It doesn’t have to be vast wealth, but it costs money to do things like send your kids to college or retire or go travel the world as a digital nomad. And they’re going after it. They’re saying, you know, carpe diem why, why wait, why not do it now. And they’re starting them a lot of times his side hustles. So they take some of the risk out of it. And they’re finding something else that I think is really fascinating. They’re really good at it. This is not a skill you learned in school, for the most part, unless you had entrepreneurship education, you don’t learn it in elementary school. And I think of how many people felt that they weren’t smart or weren’t good students, because this subject is totally ignored. And now they’ve had a chance to give themselves a class and starting a little Amazon store or doing professional services on the side, whatever it is, and they’re realizing, Hey, I’m actually a pretty good business person, I have really good skills at winning new business, whether it’s through a click funnel, or networking at the Rotary Club or whatever works for them. And that’s a nice thing to know about yourself.

Dan Kuschell 6:36

Absolutely. And, you know, one of the things that I I’m curious about is, you know, as you investigated, you have in a section of the book, two sections of the book, actually, you have 200 businesses that have exceeded a million in revenue, that were five staff members or less, and another section of 200, that were, you know, under 10, employees, or staff members or less, right? What were some of the fascinating, like insights that you got, or surprises that jump jump out at you from that data.

Elaine Pofeldt 7:14

One thing I noticed was, a lot of these businesses that especially the ones under five employees are in industries that would seem to require a giant staff. And technology has made them accessible to all people, really, you have a will to go after them. Manufacturing is one. So if you’re an inventor used to be you know, you need a lot of money to get your own factory to manufacture the board game you invented or whatever, you don’t need the factory. Now you just go on Alibaba, or Makers Row or one of the other intermediary sites and you find a manufacturer who’s willing to do a small run, you might be able to work out a deal where it’s like a drop shipping arrangement where you basically need very little startup capital. So these things are becoming very accessible to all you can literally be a manufacturer from your living room, which I think is amazing. There’s a guy in there, Jeffrey Stern, who he makes a little voice boxes. That’s not the scientific name. To Build A Bear workshop in the bears, right? And he found a chip maker. And he also makes those greeting cards, you know that you open up, and it’s like Elvis Presley sing, yeah. He’s a guy in the 60s, he rents this business with contractors, and he serves this giant company, that would never have happened 20 or 30 years ago, because the world wasn’t the way it is. So there’s so much opportunity for that person with an idea to go after these things without a huge amount of capital. And I think this is very significant. Access to Capital has always been the biggest barrier to entry for entrepreneurship. You always needed like the rich uncle or you had to go out to Silicon Valley. And that kept a lot of people out of entrepreneurship. Now, you really don’t need that much capital. So I think that’s why we see the numbers just skyrocketing of people willing to give it a try. I mean, you could start a business on Upwork if you wanted to do professional services, you don’t need an office. You could be totally new at it. You just need to be good at it gets some good ratings, and this thing will start picking up speed. It’s such an egalitarian environment compared to what it was. But yes, a lot of these are technical. There are things like you know, warehousing, a really big one has been b2b e commerce business to business, e commerce, and that was true across the size categories. There’s one guy in the book that I wrote about a pervert Batra, who makes it he has a company called flexible pouches and he sells the plastic bags that are inside of cereal box Is and like pharmaceutical packaging, think about that product. It’s not very sexy, right? But he created a wonderful business, the guy loves traveling all the time. So he can run it from anywhere. And instead of having to sell his bags at trade shows for plastic bag sellers, he set it all up so that he uses Google AdWords and other methods to promote the store that he created online. The manufacturers buy the bags online. He doesn’t need to own the factory, he outsources that. So he’s basically a middleman connecting everybody. He’s got this great several million dollar business. Now he’s up to he was a solopreneur. And now he’s up to about two employees. What a great life. It’s really, it’s so exciting to see, I think the lesson for me was, if you’re open to businesses that might not seem that exciting on the surface, it’s possible that they might be much more exciting than you think. And there might be a lot of opportunity there. And that you can use very creative thinking, to really make them great and build the life that you want.

If you’re open to businesses that might not seem that exciting on the surface, it’s possible that they might be much more exciting than you think” -Elaine Pofeldt Click To Tweet

Dan Kuschell 11:05

And that’s all so amazing. And you know, it’s kind of the idea, you know, you’re, if you have a purpose, right, and a mission, and you have something you love, why not go build a business around it if you want to. And, you know, today, you brought up the funding availability, you brought up accessibility, you know, we live in a time where it’s the greatest time in human history, it’s, you know, a great equalizer. Because, you know, a lot of things have been, you know, not to use a fancy pants word, but democratized to allow the, you know, the middle class person, the small, you know, startup to really go out and compete with the big guys, if they just take the time to learn how to do it. I know, we’ll get into some strategies and tactics here in a minute that you had found consistencies in with many of the people that you researched, and, and interviewed and so on online. So usually, when someone writes a book like this, that’s like a how to manual, not only for someone getting started, but for someone who wants to reposition their business, and also pick up some new insights, new strategies to help their business grow even more by doing more with less, which is what this book really will do for someone. Why did you you know, write the book you’ve been writing for decades and decades, your last business was, or that last book, best selling book was the one person business right? Talk about why you decided to write this.

Elaine Pofeldt 12:34

When I wrote the million dollar one person business, I found that people wanted information about building teams too, because what happens is, when it’s a one person business, you and I were talking about the use of contractors, right, you start building a group of contractors, and maybe you use them a bit randomly, like you need the social media person to help you for a while, but then you stop using them and you’re using the web person. What happens over time is you need them on a more consistent basis. And now you’re running a team, even though you didn’t plan today. And it can rob you of some joy if you don’t know how to do it. And I think most people who gravitate towards these micro businesses don’t want the hassle of having to be the boss. You know, if nobody wants to be a boss, it just has a negative connotation, you still have to tell people what good looks like in the company, there has to be a somewhat standardized way to do things so that there’s a consistency of the customer experience. So that was my main driver when I set out to write it. And I started asking them about that, you know, how are you doing this? How do you have meetings, and then I had people like Brian Dean at Backlinko, which he just sold to a publicly traded company, sem rush. He’s like, I hate meetings, I never have them. And he runs all this on notion, a tech platform, because that’s best for him. He’s an introvert, he doesn’t like having meetings. And I thought that was really interesting that all these rules we’ve learned in our jobs don’t really apply to these tiny businesses. And we are really free to make up the rules as they go along. And if they work, as long as we’re not breaking labor laws or anything like that, we can keep going with it. And I think we’re just seeing the beginning of how many of the platforms that they’re using, can be tapped to empower somebody to run a tiny business that makes big money in the way that they want in a way that’s consistent with all the other things they want to do with their life so that they’re not stressed out all the time. That way, they might be in a corporate job where they have to have a board meeting every Monday at 10 and blah, blah, blah. So that was my driver.

Dan Kuschell 14:48

Amazing, and I know that you had criteria to qualify. You know, for the research in the book, I believe it had to be a $1 million business or higher. Right. And then you had to be 10 staff members or or less, right. And you had a couple of different categories. You know, speaking of like strategies or tactics, right, like if someone’s new right now or someone is, you know, basically they’re at a point where I want to lean my business out or create a new division of my debt. What What were some of the, you know, if you had to pick like one to three strategies that you found consistency, in Elaine that are working right now that someone could apply? What would those be?

Elaine Pofeldt 15:26

Well, the number one thing that I think all of them were doing was using automation. Automation can be used in every aspect of the business, right? It seems simple, but it’s actually doing it. And putting it into place is what will allow you to have a very lean business when when if you look at the tables in the back of the book, one of the most interesting things I found was in the businesses with less than five employees. The number one category was casinos, I’m going to rule that out. For most people, these are probably like little gas station slot machines or something. Number two is butter creameries. And for some reason, I get fixated on this, and I looked into it, and there’s not that many of them, but they’re heavily automated. And they bring in over $20 million a year with less than five employees on average. How, right? That’s, that’s really interesting, finding out how the automation is done in your industry. I think it’s tremendously freeing because nobody needs their attention. During my busy work. The thing I think to remember with automation is you’ll never get around to the setup. Unless you either set aside time for it, or you hire somebody to do it. And I think in most cases, hiring somebody to get you set up is the quickest way to take advantage of it. So that’s one tip, I would say these folks do outsource that type of work. Because they want to make the most of their time. And it takes some discipline to say that you’re going to do that. I think that’s the number one thing anybody listening can do to increase their revenue, because then you free time for r&d, your free time for networking, having lunch with those key clients, doing the things you need to do to really build the business. And since the pandemic, all of this has gotten so much easier, right? We none of us really wants to be on another zoom call. But zoom isn’t the only technological tool that you can use. I was talking with one woman in the book, who runs rich girl collective and name is Tiffany Williams rich girl collectives is it’s a business, she actually started out talking about not having to invest capital. She started her business on Teespring. She’s a woman who loves your keys, those little cute dogs with yours. And she started a Facebook community for people that loved your keys. And then she hired a designer to make this Yorkie t shirt. And she she made the t shirt available on Teespring. And because she had a pretty vibrant community, people started buying it. And then she added more T shirts and things like that. She started experimenting with other types of E commerce. And then she started teaching other women to empower them how to start their own businesses and created a few courses and things like that. And when you do the revenue verification, I remember seeing her 1099 form and it had over a million dollars on it from from the platform that she uses. I was just cracking up because I thought like how many times do you actually see a 1099 form with over a million dollars on it? And and how did she get there? Well, I asked her about the tools that she uses to make her business easier because she had no employees but a team of contractors, right Adobe Stock, which is like a pretty basic stock photo thing. It’s not really automation, but it’s a tool Canva Click Funnels, which is a marketing tool and online marketing tool ConvertKit, which is an email marketing platform to help creative professionals podia which is for her courses, and then text one ad, which uses text messaging for marketing. Now none of these is like a miracle in itself. But when you put them all together, this allows her to amplify her impact so much. And incontri in concert with this really is the use of contractors because usually when you’re getting to a bottleneck, it’s because you really need somebody else to help you. And it’s essential, I think, to have a regular discipline as frequently as once a week to look at how your week went and say, Why am I so behind? What can I offer? What can a machine be doing? What could a contractor be doing and maybe what can an employee be doing? Some of them have employees because they so consistently need somebody and they need to have so much direction over what they do that that makes sense, too. But the key is to let the business power your life not to let your life be driven by the business. Those are, those are some best practices. And I think tapping into community is really important. And one thing I’ve noticed about a lot of these smaller business owners is, meaning the business is smaller, not the people. They see community really are members of different communities. Some of them might be introverts, and they seek community online, other ones love in person events and things like that. They find what works for them, but they are not operating in isolation, because you don’t get good ideas. In total isolation, we need it just on a biological level to feed off of other human beings have bounce ideas back and forth, and just community and connection. And they honor that and they make time for it. I was surprised by how many of them know each other, like just like in my last book, they will seem to know each other independent of me. They meet that’s a sign I think that’s really important that they prioritize that and aren’t just like hunkered down over their laptop, typing away, you know, like, I can’t break from minutes to talk to anybody. They’re all social in their own way. But they don’t force themselves to be extroverts either. If they’re not extroverts, they just lean into being introverts. And they have their click funnel and whether you know other other ways that they connect with customers and suppliers and other people.

The key is to let the business power your life, not to let your life be driven by the business -Elaine Pofeldt Click To Tweet

Dan Kuschell 21:35

And as you’re watching or listening right now, like, what do you need to offload? What do you need to get off your plate? What could you get off your plate? By automating it? What could you get off your plate? By having a machine essentially do it or tech? Do it? Or what could you get off your plate by getting a contractor? You know, if you’re the founder of the business? Shouldn’t you be doing at least $500 An hour tasks and have contractors that might be doing things that are $20 An hour tasks to free you up to spend more time on the things that matter most to you? And have what Elaine said, your business power your life? See? How would that shift the game if you made this commitment, every week, every month, every quarter to build in? What can we do to streamline? What can we do to automate? What can we do to have a machine do this instead of our tech to do this instead of the way we’re doing it? Right? In order to get a breakthrough win, you got to be willing to do to break something right? Be willing to break old habits, old patterns, old rituals, old things that don’t serve you today is one of the greatest time in human history for you to transform your business, and have a tiny business and have the ability to make big money and have a high revenue producing business. Even if it’s Lee, right? Doesn’t matter where you bet, it doesn’t matter where you are, it matters where you want to go. So Elaine, if people want to reach out to you, and connect with you, like what’s the best place for them to go to get the book or connect with you? Or how can they get in touch?

Elaine Pofeldt 23:09

Well, they can get the book on Amazon or Barnes and Noble any any of the major bookstores where tinybusinessbigmoney.com They can write to me on LinkedIn, or Facebook or Twitter. I have my accounts under my full name mailing profile than I do right back. I think it makes me a better journalist who know what questions people have. I do love hearing from entrepreneurs. I you know, I do want to say one other thing that I forgot about, which is mental health, right? It’s a big topic right now. And one thing these entrepreneurs prioritize Dan and I were talking about it before the show is their own mental health. And when you’re thinking about your business, it’s really important to think about, even if you can make the most money from something is really serving you as an individual. There’s one entrepreneur in the book, Laura Bell Gray, who is making when you said $500 an hour, this is what triggered me to mention this. She was making $1,450 an hour as a copywriter. But it was really high pressure because when someone’s paying you that kind of money, you better perform and be really funny. And she is really funny, but who can be that funny, every single hour of the day. Right? So she worked with a business coach who helped her to re examine her business and she decided to prioritize to PDF courses that she developed. They were basically PDF documents that a designer nice stuff and then she started sending out her email newsletter much more often to promote them. And it was that in concert with running a mastermind that allowed her to get to 1 million after many years of not even with those high rate and it was really driven by her own mental health. She felt anxious before the work sessions because of the need to perform all the time and I thought wow, that is really Korea. Just who can turn away work at that rate, you know, but she did. And it made her business grow even more. So I think especially in the times that we’re in right now, everybody has pressures right now, think about the business that makes you wake up feeling peaceful, and loving your life every single day. And loving your weekends when you’re not working on the business, hopefully, or maybe you are I don’t know, if you love to work on the weekend, and that I think is also a key, I think it’s really essential.

I think, especially in the times that we’re in right now, everybody has pressures right now. Think about the business that makes you wake up feeling peaceful and loving your life every single day” -Elaine Pofeldt Click To Tweet

Dan Kuschell 25:32

And speaking of essential, if you want more freedom, and you want more peace, I want to encourage you to go get Elaine’s book right now. All the links are in the notes, you can go get it right now, Tiny Business, Big Money, strategies for creating a high revenue micro business, whether you’re brand new, and starting, or whether you have a business and you’re looking to transform it to move from say, one to one, or maybe hourly, high pressure to free yourself up to give you more peace to give, like, how great would it be to be able to take 150 days off a year. There’s a lot of people because of what Elaine said earlier that the business does not power their life, the business owns now, in other words, many times when we start a business, we have this excitement of being free. But then we like we’re in nine jobs. But would it be worth to get the strategies, the wisdom, the insights of how to free yourself up. So you can have more peace of mind that you can enjoy more time off. And you can fuel your soul doing the things you’re meant to do. Write this book and show you how so go get it right now on Amazon, again, connect with Elaine on LinkedIn, Twitter, all these different again, all the links will be in the show notes down below. Wherever you’re seeing this, it might be off over here might be over there. I’m not sure. But it’s somewhere here on the page, make sure to go connect with Elaine, she’s been writing on topics like this and more and connect into the entrepreneur world for decades. There’s so much wisdom and expand what I love about you and Elaine is how you talked about accessible earlier. Like it’s shocking to me how accessible you seem to be and how responsive or hyper responsive. You are. Right? Like you said, you love hearing from people because it’s where you get a lot of you get fed. But also it’s something to you it doesn’t seem like oh a task I have to do. It’s like Oh, I get to do I get to learn their story. You’re a storyteller. You’re amazing.

Elaine Pofeldt 27:30

I love it. It’s so much fun for me. Like I could talk for hours with entrepreneurs. With some of these folks in the book, I interviewed them five times to write the case study because I enjoy talking to them so much. I see them you know, I’ve become friends with a lot of them. Because it’s unique mindset. I think that all of us in the entrepreneurship community share, we like to create our own destiny. And maybe we don’t follow the rules as much. And we like to invent things as we go along. And it’s, it can make you feel like you’re crazy. If you’re around people that don’t think that way. Or even just starting a business can make you feel like you’re crazy, because it seems so insecure. But the beauty of what just happened to all of us collectively with the pandemic is we saw a lot of things that seem permanent, are really not permanent. And you can’t just grasp onto them, hoping for security and have it always worked out in every situation. So why not go for it, why not go after what you really dream of doing. And give it a shot, at least you’ll know you try it even if it doesn’t work. And as you’ll see in the book, a lot of these folks have tried five times before they had their million dollar business they they tried all kinds of things. Some of them had successful businesses that they stopped for various reasons like profit margins, or whatever, you know, they it was just marginally successful, you know, or, but it’s part of the journey to and if this is this is your jam and you want to do it. It’s there’s a lot of inspiration and talking to other people that are trying to do it too and or that have done it. Because there is just something special I think about this whole community and the work you do Dan is so important in bringing people together. That is the other thing. I have to say a lot of these people are podcast listeners. It’s almost like a grad school you know that you don’t have to pay for really. I think that is also an equalizer because you can go if you search for entrepreneurship on on any of the podcast platforms, you’ll find so many great ones. And you can learn anything directly from the entrepreneurs by listening to them. You know, if you find one that you like, a lot of times I’m in the habit of a listen to every single podcasts they’ve ever done if I’m interested in an author, because you hear different things on different conversations with them, but you can you can learn everything you need to know and then you have the When it’s up to you to improvise, but, but it’s amazingly empowering.

Dan Kuschell 30:06

And speaking of empowering, if you want to get access to a an amazing way to go out and build, I call it the new model for your business, tiny business, big money, big profits, strategies for creating a high revenue micro business, go get Elaine’s book right now, don’t wait. Don’t risk missing out on what could transform your life. And also what I love about what you have in the book here, Elaine, is the simplicity. Right? You know, there’s a great quote from Oliver Wendell Holmes, I wouldn’t give a fig to be on the other side of complexity. But I give my life to be on this side of simplicity. Well, how about if on top of simplicity, we also add a pathway to freedom, a pathway to more joy, a pathway where your business can power your life. She’s Elaine Pofeldt, thanks for making us part of your day. Seize the day. Make it a great week. We’ll see you next time. On freedom back calm. Thanks, Elaine.

Elaine Pofeldt 31:08

Thank you, Dan.

Outro 31:10

Thanks for listening to this episode of Growth to Freedom.com. Are you struggling to get a steady flow of new clients every day? Or maybe hit a plateau or hit a wall and growing your business? Let’s help you solve this problem today. Let’s review your business and have a conversation. Do that for free today at breakthroughstrategycall.com That’s breakthroughstrategycall.com. In addition, if you’re looking for a simple way to implement some of what we’ve been talking about in today’s episode, I want to encourage you to get our free Small Business toolkit. You get that at activate.breakthroughthreex.com at activate.breakthroughthree x.com. If you’d like access to the special resources and all the show notes for this special episode, make sure to visit growthtofreedom.com


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