Firebuilders: Boosting Retention, Engagement, and Accountability | Josh Koerpel | 316

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Josh Koerpel is the Co-founder of Firebuilders, an automated daily accountability and goal-setting program for leaders, coaches, influencers, and teachers. With its hands-free system, Firebuilders helps clients increase recurring revenue, boost engagement, and improve customer loyalty.

In addition to his role at Firebuilders, Josh is also the Founder of Funnel Mappy, a planning tool that helps top marketers craft, organize and build effective, money-making customer journeys, and the host of the live show, Firebuilders LIVE. He is currently running his businesses while traveling around the world on his motorcycle named Genghis.

Here’s a glimpse of what you’ll learn: 

  • How Josh Koerpel’s experience with sailing, traveling, and engineering informs his current SaaS business
  • Common mistakes people make when transforming ideas into reality—and how Firebuilders delivers a solution
  • Josh shares his authentic and long-lasting strategies for boosting customer engagement
  • The real-world value of improving the engagement, accountability, and retention of your clients
  • Josh’s favorite tools for simplifying his business
  • What does it take to create a high-quality solution?
  • Josh describes the Navy SEALs approach to building an effective coaching program

In this episode…

According to many marketing gurus, the best way to boost engagement for your business is to post on social media 50 to 60 times a day. While this tactic works for some, it is ultimately a time-consuming and artificial way to connect with potential customers. So, what if there was a better solution that helped you achieve ultimate engagement, accountability, and retention—while also building more authentic relationships with your customers?

Josh Koerpel knows firsthand the challenges that coaches and business leaders face when trying to connect with customers. That’s why he built his SaaS business, Firebuilders, to provide a hands-free solution that boosts customer engagement, accountability, and retention while also giving business professionals more freedom throughout the day. According to Josh, authentic communication can boost the lifetime value of your clients by as much as 16x—and he’s here to show you how.

Josh Koerpel, the Co-founder of Firebuilders, joins Dan Kuschell in this episode of Growth to Freedom to share his strategies for boosting the lifetime value of your customers. Josh talks about the importance of authenticity for customer engagement and shares his tips for improving the accountability and retention of your clients. He also gives his advice on how to build a stronger coaching program today so make sure to stay tuned!

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Are you struggling to get a steady flow of new clients every day? Or maybe hit a plateau or hit a wall in growing your business? Well, let’s help you solve this problem today. Let’s review your business and have a conversation. You can do that for free today at That’s

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If you’d like access to the special resources and all the show notes for this special episode, make sure to visit

Episode Transcript

Dan Kuschell 0:04

Welcome to, the show that brings you inspiration, transformation. And leadership, we’re helping you connect the dots, see the blind spots and get unstuck. So you can go out there and create more sales, more growth, more profits, more importantly so you can have a bigger impact, have a bigger reach, and make a bigger contribution. And if that’s what you want, you are going to love today’s guest expert, right? You ever found yourself at a place where you know maybe in your consulting practice or your coaching business, or maybe you’ve got a software business, or you have clients who might pay in installments or monthly? Well, I think you’re gonna love what we’re going to talk about today. If you’ve ever struggled with retention, if you’ve ever struggled with accountability, if you’ve ever struggled with engagement, not only does it hold true if you’re a coach, and being able to have greater results, greater impact, greater success, but I would imagine a lot of the principles work really well too if you have a team, right? So I encourage you, grab a pen, grab a piece of paper, jot down some notes, because we’ve got some fascinating things to talk about. And our theme today is what’s called Firebuilders. Right. And that’s going to become more evident as we go along our guest experts today with a BA in Spanish and a master’s degree in mechanical engineering. Josh Koerpel is the co-founder and CEO of He’s previously get this he’s a ship captain and Alaskan wilderness guide turned SaaS founder working business to business business to consumers. Josh worked for years as a special projects mechanical engineer, designer for clients like Disney, you know, like when you go up on those big coasters and come flying down at about 80 miles an hour. Well, guess what? You have him to think that you didn’t go literally off the rails. Right? Cirque du Soleil. Right? You’ve probably heard it, seen it if you haven’t, go Google it, and Metallica, and only to begin building his own software solution and transitioning to SaaS products full time from the road. He’s been riding across the country on a vintage BM motorcycle. And today we get to spend some time together. Josh, are you brother?

Josh Koerpel 2:24

I am great man. Dan, so good to be here. Thank you so much for that great introduction, too. I really appreciate it.

Dan Kuschell 2:31

Yeah, absolutely. So let’s dive into it. Josh, you know, you have this concept theme called Firebuilders, about creating more retention, about creating more engagement and also being able to create more accountability. Right. So before we get into the strategy side of it, like, you know, you have quite a diverse background. Oh, we should also mention we have Kevin Thompson and Jewels Duncan Hale to thank for us being able to get connected right, Kevin and Jewels run at an incredible community called Tribe for Leaders will post some links down below. Kevin has been a guest on our show multiple times. You just reminded me Josh, I’ve got to get Jewels on here to do an interview too. So Jewels it’s coming. It’s coming and we’re gonna get you on here too. But

Josh Koerpel 3:13

it was awesome. Yeah, it

Dan Kuschell 3:15

was awesome for Jewels and Kevin. as well. You can also check out an episode we did recently with them collaboratively at, that’s So Josh, your Alaskan wilderness guide, ship captain, Disney, Cirque du Soleil, Metallica, engineering, SaaS, like so I’m curious. Why are you doing what you’re doing?

Josh Koerpel 3:46

Well, well, a man Where do I even begin? So yeah, it has been Yeah, it’s like a Bugs Bunny left there. I don’t know. So I, you’d be surprised at how much overlap there is. When you create a software product, the things about testing it, creating it in chunks. All of these ideas that went into the creation of some of these products. I actually learned from very unconventional places, no like to sailing stuff. All the traveling, the engineering hands down. And actually, that’s that’s why Kevin and I got along so well, because we were both up in Alaska. He was doing the Alaskan fishing stuff in the Bering Sea. And I just thought that was so freakin cool. Yes. So yeah, I have always been looking for a way to travel around, travel the world, experience the world, but also to create pretty predictable revenue streams. And I did a whole bunch of research. I talked to a lot of people I landed on SaaS as a as such One thing that I not only had the capabilities of creating at the time, like I knew nothing about it, so I had to learn all of that stuff, but then, but then the revenue, like the potential revenue that you can get, and the ROI from it, so yeah, man that it just was like the natural progression from, from working hard physically on these ships, and then going into an engineering situation where I’m like, using my mind the whole time, honestly, it was like taking the math SATs every day, kind of thing. And, and then finding a balance between creativity and logic and baking it into the SaaS products. And that’s, that’s where I am.

Dan Kuschell 5:42

Now, speaking of SaaS products, right? I mean, you’ve built this platform Firebuilders, right, it helps people get create better retention, better accountability, more engagement, right, specifically for coaches, but you know, the principles of what you share, you know, are relevant to any business, right? Any business owner, any founder, who’s, you know, building products, services, you know, recurring revenue, SaaS products, and more. Yeah, I’m curious, like, as you watch, and you observe, you know, a lot of people work in their business, you know, around accountability, around retention, and around re engagement, what are some of the common mistakes that you see, I don’t know, if you’ve got any stories you could share, but a story maybe of even your own journey, and maybe some of the big mistakes that you made, and what you’ve learned from it, and also what our viewers and listeners can learn from it to

Josh Koerpel 6:33

so many, I, I’ve had a ton of mistakes. I’m a guy that like the work teaches you the work, that’s my, my life motto. So I, you know, if I don’t know how to do something, I cut myself a little bit of slack. And I say, well, Josh, like, just do it, and you’ll figure it out along the way. And that’s kind of how I’ve been able to reinvent myself, for lack of a better term, all these new things. And I would say, as far as the the Firebuilders idea, and some of the big lessons and mistakes that I’ve gone through, one of them is spending all of this time creating something that you never tested, like then you never planned that you never tested, that you never got feedback on, you know, for the like, for instance, like the engineering, we would create these incredible bleeding edge technologies, things for like Cirque du Soleil and, and I did a lot of stuff over in Macau, which if you don’t know, Macau is it’s a little country used to be pretty much controlled by Portugal, it’s like the gambling mecca of the world is like 10 times bigger than Vegas. And, and so we would, we would take these really crazy nebulous ideas, Beyonce, and her production team would come to us and say, Well, you know, we want to swinger down from the rafters, and then she lands in a dragon’s mouth, and then slides down this slide over the audience. And then this, like crazy bridge lifts up and drives her to the beast stage. Like, they just, they would have all of these insane ideas, artistically. And that, there’s a lot of parallels between those ideas and what people approach business with, they have all of these crazy ideas, they’re not exactly sure how to make them happen. And, and our job essentially, was to say, Alright, slow down. Let’s back up, we’ll take your ideas, we’ll distilled them down into in physics called first principles. And we’ll build from there. And those types of approaches to a problem I very rarely see people do. And that was what led me to create Firebuilders, because the nebula of people’s ideas was so paralyzing, that they never took any action. They never got any feedback. And they spent a whole bunch of time and money and they wasted it, and they just moved on to the next thing. And I just wanted to take a crack at it, and see if I could come up with a better solution for it. And I think that I’ve done it.

The work teaches you the work. That’s my life motto. - Josh Koerpel Click To Tweet

Dan Kuschell 9:16

Now. Now let’s go to the physics you brought up first principle. So tell our viewers our listeners, you know, like what’s the definition of first principles for the layman?

Josh Koerpel 9:26

Yeah, first principles basically means the underlying concepts in physics, like Newton’s laws of motion, essentially, first principles. An object that is in motion stays in motion, right? Those kinds of things, we would take these really big ideas and we would, we would draw what’s called a freebody diagram. And you would say, all right, like I’m gonna, let’s take me on, say the Beyonce example. Right? She’s gonna move from this point to this point, right? We represent her as a single point Then we draw out all of the all of the energy and the forces that are acting on her at a particular moment in time, right. And those forces have both a direction and like a magnitude, like how large the forces, and a lot of those forces balance themselves out. So you have to understand that. And it’s very much the same like in business, you have priorities, you have a whole lot of things that are acting on you, when you create anything that has never been created before. And you have to understand what those forces are, because some of them are balancing themselves out. And they don’t really matter in the grand scheme of things. Right. And it helps you prioritize what does matter, so that you can then kind of build around it.

Dan Kuschell 10:46

And speaking of build around it, right, our promise Firebuilders, accountability, retention, and engagement, like what what are, you know, as you’ve worked with so many, you know, hundreds 1000s 10s of 1000s, potentially, you know, of clients, and watched how their business gets changed when they improve retention, accountability, right, and engagement? Like what are a handful of strategies like 1 to 3 strategies, Josh, that you see, that are working right now to move the dial that are needle movers? To help, you know, with those things?

Josh Koerpel 11:20

Yep. Definitely the engagement portion. Right. And, and it’s, I have to say, you know, Dan, like, I know, you know, it’s tough, it is tough to, if you have say, I mean, honestly, like, if you have 500 people, but let’s just say you have 20 people like 20 coaching clients, and and you want to know how and what they are doing throughout the week, like, let’s say you have a zoom call every week with them, and they show up with a zoom call and and you say, Hey, buddy, would you do this week? And they’re like, well, I kind of did this, and I didn’t get this far. And whatever. I mean, it’s very hit or miss. And I worked with a lot of people on the back end of their programs. And I saw this exact thing. This is what happens on zoom, right? Who’s got something to share? Right? No one raises their hand. All right, I’m gonna have to pick somebody about you, Rebecca, like, what do you do this week? Right. And it’s very for, you know, for the coach, it’s frustrating, because you’re like, dude, I told you, I laid everything out for you, I gave you the roadmap, and you just didn’t implement. And now, and now we don’t have results, right. But it’s also really tough for the participant. Because at the end of the day, all they wanted, they wanted the result, but they also wanted it from you, the coach, and you kind of just one zoom call a week just doesn’t really do it. So. So what I found is that a tactic that really helps, is constant, constant, like communication throughout the week, even if it’s small, little little chunks, right? Tiny text message here, a short email there, you know, something like that, to stay top of mind. And to help people keep their goals top of mind. I was just doing the numbers actually on a client and we looked at she has a membership site. And we looked at her retention month over month, and the people that that did not use, she uses Firebuilders, the this accountability tool, but the people that she participated with, with Firebuilders and held accountable on a regular basis. It improved retention by 34%. Right. And simply and, you know, it was just small little things throughout the week, like there was no change in the, in the content, like nothing, it was just helping people achieve their goals a little bit more often throughout the week. That’s so any way that you can do that, I know people that do it via Voxer if you’ve ever used Voxer, right, they do that with their folks, or text messaging, or whatever it is. But those little engagements really help with the retention board part.

Dan Kuschell 14:15

And let’s you know, let’s go to define, you know, engagement, right? Because there’s, I want to speak to the elephant in the room for a second, right? Because there’s been a lot of, you know, business owners, founders, CEOs, coaches, consultants, you know, Josh is, you know, they’ve been, you know, led down, you know, this idea of busy ness instead of actually business. Right. And, you know, mostly through social media, right, and social media has a place. However, I found that most people using social media, it’s misplaced, versus the right place. Right, you know, and some good examples if you want to get a temperature of this and maybe if you’re somewhere Who’s, you know, following some experts who teach, you know, go out there and post 50 to 60 times a day, if you’re not doing that you’re not even in the game. And then you go do all your posts, and you wonder why you’ve got, you know, three likes, and you’ve got two comments. And you’re there. And you’re like, evaluating your whole existence, your whole life, your whole business. And all based on, you know, something we refer to as false intimacy. Right? There’s a great movie or a documentary about this, and I forget which channel it’s on, but it’s called Fake Famous, check it out. And we’ll post the link down in the show notes here for you to refer to to check out Fake Famous and the idea of this, this, you know, series of case studies that they ran on this. So talk about engagement in authentic way, not like false intimacy, right? or Fake Famous strategies, but legitimate true engagement. What is it? What does it mean for somebody when they get it? Right?

Josh Koerpel 16:01

Yes. Okay. I’m so glad that you said this, right. First of all, I’ve never even heard about Fake Famous, but I will watch that, check it out.

Dan Kuschell 16:09

It is fascinating.

Josh Koerpel 16:11

So you think to yourself, okay, if I said, Dan, you should post 50 to 60 times a day, right? Which is just crazy anyway. But part of the reason I think that people say that is because the reach of that post is very limited. So like the chances that somebody at least sees one of those like these guys, these gurus that promote that they have to try and play the numbers just like everything, the more posts that you do, the more chance that maybe somebody will see one, right? That is that is true. But at the same time, just like you said, it’s shallow, it’s very shallow, there’s no intimacy there whatsoever. For me, engagement means I’m not reaching out simply to send you another inspirational quote, right? I am reaching out to you, because you have identified you have said that this is something that I want to do. And this is a goal, I’ve put it into words, I’ve written it down, this is what I’m, this is the very next thing, the one thing, the number one, like next step, so to speak, that I can do to get there. Right? And if, and let’s just say that we were working together, and you identified that, if I reached out to you in the morning and sent you an email and was like, Alright, Dan, well, you said that you were going to do this, this was your big goal, right? Here’s the thing that you’re going to do today to get there. Right? I think that you should do it. And when you do I want to hear about it, because I’ll follow up with you. That’s the kind of engagement that gets people going. Right, because it’s more about them. It’s less about me being like a Josh, and I’m like, from Key West and I got these roosters, like, like it’s fine for the very beginning. But it’s not a long standing relationship at all. It’s a so I, to me, engagement means whatever we end up talking about, however we interact, it is more about you than it is about me. And I think that if people if more people did that and took that approach, man, the world would be a better place like, like, people will, you wouldn’t be so much churn like people will actually get results. You know, it’s just, but it’s harder. And it’s more time consuming to do that. So people don’t,

To me, engagement means: whatever we end up talking about, however we interact, it is more about you than it is about me. - Josh Koerpel Click To Tweet

Dan Kuschell 18:47

unless you have a tool or a series of tools to help you be able to do that. And by the way, that’s an ultimate setup. And we’ll get more into, you know, Josh in his program and software and what he offers to help simplify a lot of this. So you don’t have to feel like you have to do 50, 60 fake posts a day to try to attract micro fragments of micro fragments of micro percentages of micro percentages of people and wear yourself ragged and then still be evaluating your existence. Because such and such expert claims it’s the way they built their success. And if you go watch Fake Famous, you just might find out how many of the people you’ve been led to believe and maybe you feel are the greatest leaders in the world have built some of their famous, Don’t be shocked if that approach is what they’ve used and you just didn’t know and go truly behind the curtain. And what if there was a better way that actually smaller numbers and higher quality could set you free to give you the business you really want to give you the freedom you want where you didn’t have to post 60 plus posts every single day or multiple days a week but instead, you could post make one map create one message could go to several people at once. And you could have the ultimate accountability, the ultimate engagement and have the ultimate ability to build into retention, what would that be worth to you? Right? Like, what would the value be to your business right now, if you increase your retention or accountability, just 10%.

Josh Koerpel 20:20

You want to hear you want to hear something cool. So I did the math, I did the math on this. So real early on, because I was curious, you know, everybody knows about the Pareto principle, right? 20% of the people account for 80% of your profit. So if you were to back out the numbers, right, and you say, I’ve got two groups of people, Group A and Group B, Group A is my 20%. That’s really crushing it, right. They’re the action takers and stuff. And then Group B is the other 80% that aren’t doing anything. If I were to say, right, what these people are worth, once I shift from one group to another, how much more valuable they are. The math, based on the Pareto principle is that you move somebody into that action taker group, they’re 16 times more valuable, right? Simply by having them by helping them forward, right? Instead of just kind of like, providing their course and being like, Alright, set sail, buddy. See you later. You know, I’ll see you on my, my monthly zoom call if you show up. It’s just like, So anyways, yeah, there you go each person 16 times. So whatever, whatever their average customer value is multiplied by 16. There you go. It’s cool.

Dan Kuschell 21:39

Yeah, you know, it especially, you know, a great principle, a great check in as you’re watching or listening right now for your business is like, What if you were only paid based on creating or adding value that your client said, yes, you created value in my life. Right now, you know, the world of business doesn’t operate truly in a, you know, a true A B opportunity like that, but what if your business was really predicated on you creating results for your clients, right, like our top paying client, we’ve helped them grow by well over $10 million. And they’ve, you know, paid our company, you know, well over seven figures, as a result of our helping them, and we’re free to them, right? Which done right, in a business model like ours. We shouldn’t be free, right? If you’re a coach, if you’re a consultant, if you’re an advisor, or some hybrid of that a service business or whatever, what would it be worth if you could actually be free, and you could charge higher prices as a result because of the accountability because of the retention, because of the ability to engage with them and hold them to a higher standard and help them remove the obstacle, help them remove the blocks that are getting in the way of them being able to get the results? Right. That’s what we’re talking. It’s a different mindset. I believe businesses that truly focus and tune in on this, over the next decade are going to be the ones that thrive, right, it’s creating that value exchange, it’s creating that experience, right? It’s creating a buyers culture, not a seller’s culture, right, a seller’s culture is very transactional, right? And if they buy it, they buy it. If they don’t, they don’t a buyers culture is one where they buy into it. and engage think of Starbucks, right? They’ve got high engagement, high interaction, they’ve got high retention, they’ve got, you know, there’s not accountability, because it’s simply but they create gaming, to create accountability to get you an ID to go back for more and more and more and more.

Josh Koerpel 23:42

Yep, I’ve got it. I’ve got it on my app, like on my phone, I’ve got the Starbucks app, and the rewards and everything.

Dan Kuschell 23:48

Exactly. They’re training us, engagement, accountability, retention. What if you could take principles from billion billion dollar multi billion dollar companies like a Starbucks, how about an apple company? Right now, they’re probably the number one company at the time of this, this session, the number one valued company in the world, right? engagement, retention, and a level of accountability that they’ve built into this to get people to buy into it and stand in line and wait days to be able to get the newest, latest greatest product service, etc. What would that do for your business? Think about that. Now, Josh, you know, I mean, you’ve shared some fascinating things here. Right now, around the concepts what, like if someone wants to go deeper with you, if they want to Firebuilders, the platform that you’ve set up can help them increase retention, increase accountability, increase engagement, how can they connect with you? Where can they go to learn more? Where would you want to direct them?

Josh Koerpel 24:50

Yeah, well, thanks, Dan. So that’s the software that I’m that I’m kind of talking about. That’s the software that created the kind of really does automate a lot of this takes a lot of the kind of backbreaking legwork, that’s up front, creating something, this just takes it all the way. And, and you can have, I mean, you really you can have an accountability program up and running in days and be starting to get feedback. And that’s also like one of the things I’ll just throw in, because we didn’t really chat about it that much. But the feedback that you get back by doing this on a constant basis, and asking people how they’re doing, it’s like, it blows surveys out of the water man. And, and what’s so cool about it is that not only are those people taking action, and they’re worth more to you, but anything else that you were thinking of providing like a future product or service, it is now informed by what people are doing on a daily basis, what they’re saying they want what’s stopping them, it’s cool, man, it’s like, it’s like marketing gold, I know you’ve written a lot of copy and, and it’s like, it’s like having a playbook like just given to you just like, hey, here are all the answers. This is what people want in this exact target market. Like, now you just got to provide it to them, and it will make your money. So anyway, yeah,, they can check it out.

Dan Kuschell 26:22

Yeah, and if you’re looking for a way to have user generated feedback, to help you be able to simplify your buyer system to get more clients to be able to create more retention to create more engagement to create more accountability, then go to And check out what Josh has got The links are in this in the notes. Make sure to head over there right now. Now, by the way, Josh, I can’t help I mean, you’re an engineer for crying out loud and a SaaS owner. Right. You know, you’re you’re probably fascinated by technology as well. And you’ll look for ways to simplify your world, you know, from tools to resources to other types of things that use what are some of your favorite tools that you use, first with business? And then also personal like, what are some of your favorite tools that you use to just get more out of time and energy and simplifying things?

Josh Koerpel 27:20

Yeah, well, one in particular, that I use is called Bonjoro. So if people I did this, when I did my first SaaS product, every single person that signed up, I sent them a personalized video message thanking them and saying, hey, Josh, I created the software. If you got any questions, just email me directly be happy to answer them. And really appreciate Have a great day, Dan. Done, right. I used Bonjoro to do that. And I can tell you that that made a huge difference. in, in, in like starting off the relationship on the right foot, especially with software, right. Because you just think of software, it’s just this faceless machine that you’re interacting with. But no, there’s a real person behind it. And so I used Bonjoro to do that. I shameless self plug, I also have an app called Funnel Mappy. And that’s just that And that is the tool that I created out of my own need. It’s like Google Drive for funnels, it, it helped me kind of pull all of the strategic details of building these experiences into one place. And that was really actually very important for remote teams, people that are, you know, very dispersed and knew one person’s focusing on the copy, and then others on the graphics, and everything’s got to work together. Until I create Funnel Mappy to have a visual representation of those journeys. So business wise, those two have been a huge help. Personally, I have to say, I’ve started using the email client Superhuman. And it, it has really like sped up all of my email, correspondence, I really like it. And it’s like, all you can pretty much do you have to learn a couple of keystrokes and stuff, but you can just manage it all really quickly from the keyboard, respond, done. They just made the interface like really, really user friendly and I dig it, man, I really do.

Dan Kuschell 29:31

That’s amazing. So by the way, go check out that’s Funnel Mappy. Again, all the links will be in the notes. Bonjoro. Oh, Superhuman for your email client, simplifying email and more now, you know, Josh, you know, we’ve spent, you know, 30 minutes or so together so far. What’s up? What’s something I should have asked you that I didn’t get a chance to ask you. Yeah.

Josh Koerpel 29:54

Let’s see, um, something that you should ask me. Well, I have to say, I would say, What’s the hardest part of creating anything that hasn’t been created before? I think that’s a really good question. And people should really know what it takes. Because just like you said, there’s a lot of folks out there toting, like downplaying how much work it actually is to create something that has a very high standard of care. It’s really easy to create something that sucks, like, but, but of course, you don’t want to do that none of your listeners want to do that. And so to really, really spend some time understanding what it takes to create something that works. And for me, it has always been interfacing and communicating with people, even with the engineering, you know, the best engineers out there, they’re not the ones that can do calculus in their heads the fastest. They’re the ones that are the best communicators that are taking ideas and explaining them to other people that aren’t engineers. And so if you can master that, then then you are starting on the right foot, creating something that will actually work in real life.

Dan Kuschell 31:22

So yeah, that’s what I would say that that’s awesome. No, I can’t help but wonder, and I’m taking a flyer on this one. But who is been somebody that’s been your favorite mentor, Coach, advisor that you can think of, or would want to tribute here that you’ve worked with?

Josh Koerpel 31:42

I tell you, um, the one of the guys that comes to mind, honestly, and he’s become a really good friend, I’ve learned a ton from Ryan Lee. He’s a, he’s just got it figured out like he does it right. See, puts his family first. I’ve just I’ve learned a lot just by hanging around him kind of watching what he does. He’s very methodical. He’s been in the game for a long time. Man, the stuff that he’s just got incredible insights. He’s really smart. He’s just a good guy. And, yeah, so I’d like to say thanks to him publicly. Because I have I’ve emulated his style for a number of years now.

Dan Kuschell 32:26

Well, we’ll make sure we tag this in the episode, a little note as well to, you know, share the call out that you just did with and for him. Now, as we as we wrap this up, Josh, like what are one, I don’t know, a handful of action steps that you hope our viewers our listeners take from our time today?

Josh Koerpel 32:45

Well, if they have if they’re coaching right now, and they, and they have a group of some kind, I would say, reach out to them individually today. And ask them how they’re doing. Right? ask them what’s up how they’re doing. if they need any help, anything, anything to increase that, again, just those little things will make such a huge difference. And if they don’t have a coaching program, and they’re maybe thinking about starting one, then kind of what we were saying before we started right, like, plan it out, figure out what it is that you’re going to do that just like that Navy, if you ever heard the navy seals, targets, weapons tactics, right? Those three things in order is how they solve just about every problem, right? Got to identify what the target is, then that dictates what weapons you use, then that dictates the tactics that you use, how you use those weapons, right? Same exact thing with any coaching program, right? targets, weapons tactics, identify what it is that you’re trying to do, what you’ve got means at your disposal, that will dictate how you apply them. I hope they just do that. They’re on the right path if they do.
Targets, weapons, tactics. Identify what it is that you're trying to do, what means you’ve got at your disposal—that will dictate how you apply them. - Josh Koerpel Click To Tweet

Dan Kuschell 34:03

that, that’s amazing. He’s Josh Koerpel, I would encourage you go check out what he’s put together at that’s Check out his software, take a tour, use it, test it, apply it. Well, that is if you want to increase retention, accountability and engagement if you don’t want to do that, well then hey, just you know, have at it and you can be like most SaaS companies who have an average lifespan value of a 2.2 per month average. But if you want to go beyond that, right then check out what he’s put together at, checkout,, again all the links will be here if you want to come back to this episode. You can go to, that’s If you never want to miss an episode, go to,, or on your favorite iTunes, your favorite, you know, Stitcher, for Android, for Google, wherever you go go to, that’s, by the way, do you know of an entrepreneur or a founder or a CEO or a coach or a consultant struggling to get new clients? Well, guess what? If you know that they’d like to be able to grow with less stress, then share this episode with somebody you care about, too. It’s really easy. Just go to Josh, it’s been awesome to have you my brother. It’s great to catch up with you. I look forward to us helping each other even more.

Josh Koerpel 35:39

Dan, you are the man, this was so good. Thank you for letting me hang with you for a little bit. Dude, you’re a pro at this. It’s just It’s awesome. Watching you work.

Dan Kuschell 35:49

Well, thank you. And I encourage you as you’re watching or listening again, go to, as well. And I encourage you take action with what Josh has just shared with you. targets. Right. What are your targets? What are the weapons, the tools of choice that you have today? You might have to get more tomorrow, you might need want more stuff, but what do you have at your fingertips? What are the acres of diamonds that you’ve got right now to start where you stand? Right? And beyond that, then what are the tactics? What are the action steps to put in place? I mean, that’s a wealth of wisdom. Right there, the Navy SEAL approach, the Navy SEAL approach to actually getting more done creating accountability, creating retention, creating engagement, and a whole lot more. Seize the day, take action, apply what Josh has shared share with you. Again, go to, We’ll see you seize the day. Make it a great week. We’ll see you next time on Thanks for listening to this episode of Are you struggling to get a steady flow of new clients every day? Or maybe hit a plateau or hit a wall and growing your business? Let’s help you solve this problem today. Let’s review your business and have a conversation. Do that for free today at, that’s In addition, if you’re looking for a simple way to implement some of what we’ve been talking about in today’s episode, I want to encourage you to get our free small business toolkit. You get that at, that’s If you’d like access to the special resources and all the show notes for this special episode, make sure to visit


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